Magic in the making: The 4 pillars of great creative
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Magic in the making: The 4 pillars of great creative

Consumers report that helpfulness is their top expectation of brands since the start of the COVID-19 pandemic, with 78% saying a brand’s advertising should show how they can be helpful in everyday life.1 This means businesses need to quickly engage audiences with meaningful messages, using immersive storytelling to bring their brand and products to life. To help you build visually-rich ad experiences that easily drive consumers to…

How retailers can stand out this holiday season
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How retailers can stand out this holiday season

The holiday season is just around the corner and consumers are already ramping up their shopping. For example, U.S. searches for “holiday gift ideas” in August have already surpassed 2020 levels. As of June, 58% of U.S. holiday shoppers said they will shop online more this season than in previous years and 59% said they will shop earlier to avoid an item being out of stock….

Google Marketing Live: Building For The New Consumer Journey
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Google Marketing Live: Building For The New Consumer Journey

Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved but is always evolving. Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing…

Surface Your Videos When Viewers Are Looking For What To Watch With TrueView Discovery Ads
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Surface Your Videos When Viewers Are Looking For What To Watch With TrueView Discovery Ads

Think about the last YouTube video you watched. How did you find that video? Did a friend send it to you? Did you click a link from a blog or social media? Or did you do what millions of YouTube users do every day and head to YouTube to find something to watch? To win over users who are choosing which video to watch,…