Charting A Course Towards A More Privacy First Web
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Charting A Course Towards A More Privacy First Web

It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation. But as our industry has strived to deliver relevant ads to consumers across the web, it has created a proliferation of individual user data across thousands of companies, typically gathered through…

Updates On Our Work To Improve User Privacy In Digital Advertising
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Updates On Our Work To Improve User Privacy In Digital Advertising

Privacy is core to our work at Google, and to our vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected. But in order to get there, we must increase transparency into how digital advertising works, offer users additional controls, and ensure that people’s choices about the use of…

Stopping Bad Ads To Protect Users
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Stopping Bad Ads To Protect Users

People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This commitment is especially important in times of uncertainty, such as the past few months as the world has confronted COVID-19.  Responding to COVID-19 Since the beginning of the COVID-19 outbreak, we’ve closely monitored advertiser behavior to protect users from…

Next Steps To Ensure Transparency, Choice, And Control In Digital Advertising
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Next Steps To Ensure Transparency, Choice, And Control In Digital Advertising

Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used.  The mission is clear: we need to ensure…

Enabling A Safe Digital Advertising Ecosystem
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Enabling A Safe Digital Advertising Ecosystem

Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we’ve worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers, and publishers that make the internet so useful. And every year, we share key actions and data about our efforts to keep the ecosystem safe by enforcing our policies…

Drive Better Results: An Insider’s Look At The Latest Google Ads Innovations
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Drive Better Results: An Insider’s Look At The Latest Google Ads Innovations

With the busy holiday season ahead, we’re investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX East. Easier ways to manage your messages It’s no surprise that messaging has become a big part of our modern lives. If you’re inviting a friend to “Friendsgiving” dinner, you’re probably sending a quick…

Helping Publishers Recover Lost Revenue From Ad Blocking
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Helping Publishers Recover Lost Revenue From Ad Blocking

Today, the majority of the internet is supported by digital advertising. But bad ad experiences—the ones that blare music unexpectedly, or force you to wait 10 seconds before you get to the page—are hurting publishers who make the content, apps, and services we use every day. When people encounter annoying ads, and then decide to block all ads, it cuts off revenue for the…

An Advertising Ecosystem That Works For Everyone
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An Advertising Ecosystem That Works For Everyone

Digital advertising plays an important role in making the web what it is today—a forum where anyone with a good idea and good content can reach an audience and potentially make a living. In order for this ads-supported, free web to work, it needs to be a safe and effective place to learn, create and advertise. Unfortunately, this isn’t always the case. Whether it’s…