The Art Of The Perfect 30 Second Commercial
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The Art Of The Perfect 30 Second Commercial

I remember the first time I gave a “30 second commercial”.  That’s a day I would rather not re-live.  It was a cold overcast morning at The Jolly Roger Restaurant.  There I stood, trembling like a leaf and trying with all my might to focus, focus, focus.   Like cars in a Nascar race, words zoomed 100 mph around my head, oh my god –…