New Innovations To Grow Your App Business With Ads
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New Innovations To Grow Your App Business With Ads

App developers around the world are pushing the limits of innovation to meet consumers’ high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their businesses. Today at Think Games at ChinaJoy, we are sharing innovations that help you find more users and grow your revenue with Google’s latest solutions….

Grow Your Games Business With Ads
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Grow Your Games Business With Ads

There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage your audience and take advantage of a new, smarter approach to monetization. Help inactive players rediscover your game Let’s face it, the…

Grow Your App Business With Google’s New Education Program For Universal App Campaigns
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Grow Your App Business With Google’s New Education Program For Universal App Campaigns

Today, we’re launching a new interactive education program for Universal App campaigns (UAC). UAC makes it easy for you to reach users and grow your app business at scale. It uses Google’s machine learning technology to help find the customers that matter most to you, based on your business goals—across Google Play, Google.com, YouTube, and the millions of sites and apps in the Display Network….

Win Over More Users With A New Playable Ad Format In Universal App Campaigns
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Win Over More Users With A New Playable Ad Format In Universal App Campaigns

The holiday season is upon us, and millions of consumers around the world are looking forward to unwrapping their new devices and downloading their favorite apps. People have so many choices when it comes to apps, so it’s critical for you to capture their attention and give them a reason to engage with your app. That’s why we’re rolling out HTML5 playable ads in Universal App…

Find More Of Your “Star” Customers With Universal App Campaigns
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Find More Of Your “Star” Customers With Universal App Campaigns

We recently announced that we’ll be moving all Ads app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in Ads will run on UAC. Existing Search, Display, and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible. Check out our UAC best practices for more tips on creatives,…

Universal App Campaigns: Optimize For The Right In-App Action
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Universal App Campaigns: Optimize For The Right In-App Action

As you may have heard, we’ll be moving all Ads app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign. Marketers who are already using UAC to optimize for in-app actions are seeing 140%…

At Google I/O, New Features To Find The Right Users For Your App
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At Google I/O, New Features To Find The Right Users For Your App

Last year at Google I/O, we shared our mission to make app growth easier with the launch of Universal App Campaigns – one simple campaign that surfaces apps to billions of consumers who use Google Play, Search, YouTube, and more. It’s working, and more people are discovering apps on Google than ever before. Over the past year—and thanks to Universal App Campaigns—we’ve more than doubled the…

New Ad Formats And Targeting To Find, Keep And Monetize High-Quality Gamers
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New Ad Formats And Targeting To Find, Keep And Monetize High-Quality Gamers

When mobile users are looking for entertainment they often turn to game apps. In 2015, an estimated 41% of all apps downloaded were games.1 However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used. For game developers, building a successful business has often depended on an approach of acquiring…