Track Your Goals With Campaign Groups And Performance Targets
| | |

Track Your Goals With Campaign Groups And Performance Targets

Ads provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView ads on YouTube along with banner ads on the Google Display Network to drive brand awareness and more holiday sales. To make it easier for you to track and forecast the performance of these campaigns against your advertising goals,…

Learn From Experts In The Ads Community
| |

Learn From Experts In The Ads Community

The Ads Community exists to help advertisers like you improve performance and share best practices. If you haven’t visited the Ads Community in a while, you might be surprised by what you find. Over the last six months, we’ve made a number of exciting changes. From a new design to expanded content areas, the Google Advertiser Community continues to evolve and help you connect with our…

Introducing YouTube Director: A Suite Of Video Ad Creation Products For Businesses
| | |

Introducing YouTube Director: A Suite Of Video Ad Creation Products For Businesses

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch videos. In fact, growth in watch time on YouTube is up at least 50% year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube. But we know that creating a video ad can be challenging. To make it easier for…

Ads And Analytics Innovations For A Mobile-First World
|

Ads And Analytics Innovations For A Mobile-First World

The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, we’re seeing more than half of all web traffic now coming from smartphones and tablets. When we asked people to describe the role…

Test With Confidence Using Campaign Drafts And Experiments
| |

Test With Confidence Using Campaign Drafts And Experiments

Have you ever wanted to make changes to your Ads campaigns, but wanted to understand whether those changes will help you reach your business goals? Over the next few weeks, we’re rolling out campaign drafts and experiments to help you test changes to your campaigns, easily measure results, and apply the changes that are working well for your business. Use drafts to stage your changes Drafts let…