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Submission Forms

Search engine optimization will require that you create an Online Persona. An Online Persona is essentially the DNA of your online marketing campaign, containing your titles, descriptions and other submission data created from your target keyword set. Before you can start your SEO plan, a document must be created which stores all this online persona information.

  1. Article Submission Form
  2. Directory Submission Form
  3. DMOZ Submissions Form
  4. Press Release Submission Form
  5. Search Engine Submission Form
  6. Bookmarking Submission Form


  7. Social Bookmarking Submissions Details

    Social Bookmarking Submission Details – SUBMIT HERE

    Title Tag: Example: Breaking News, U.S., World Weather Entertainment and Video News from CNN.com

    Some notes to consider…

    How to Make the Best Title Tag Possible:

    1. Brand your traffic: Use the title of your site or brand at the beginning or end of every title tag to help searchers know where they’re going and to increase return visits. If you’re struggling to find justification for this component, think of all the ad studies showing that consumers are willing to pay more for a “brand name” product than an off-brand or store brand item of the same type – apply this logic to the SERPs and you’ll find that users will go further down the rankings to click on a “trusted” brand.

    2. Limit length to 65 characters (including spaces) or less: There’s no reason to cut off the last word and have it replaced with a “…” Note that the engines have fluctuated recently and Google, in particular, is now supporting up to 70 characters in some cases.

    3. Incorporate keyword phrases: This one may seem obvious, but it’s critical that whatever your keyword research shows as being the most valuable for capturing searches gets prominently included in your title tag. It doesn’t have to be the first words, but it should be the semantic and logical center of attention.

    4. Target longer phrases if they’re relevant: When choosing what keywords to include in a title tag, I often like to use as many as are completely relevant to the page at hand, while remaining accurate and descriptive. Thus, it can be much more valuable to have a title tag like “SkiDudes | Downhill Skiing Equipment & Accessories” rather than simply “SkiDudes | Skiing Equipment” – including those additional terms that are both relevant to the page and receive significant search traffic can bolster your page’s value. However, if you have a separate landing page for “Skiing accessories” than for “equipment,” then you shouldn’t include one term in the other’s title – you’ll be cannibalizing your rankings by forcing the engines to choose which page on your site is more relevant.

    5. Use a divider: When splitting up the brand from the descriptive, I like to use the “|” symbol (aka the pipe bar). Others choose the arrow “>” or hyphen “-” and both work well.

    6. Target searcher intent: When you’re writing titles for web pages, keep in mind the search terms your audience employed to reach your site. If the intent is browsing or research-based, a more descriptive title tag is appropriate. If you’re reasonably sure the intent is a purchase, download or other action, make it clear in your title that this function can be performed at your site, i.e. “SkiDudes | View Snowboard Sizing Chart” or “SkiDudes | Buy Discount Snoqualmie Pass Lift Tickets”


    7. Repeat in the headline: Re-using the title tag of each page as the H1 header tag can be valuable from both a keyword targeting standpoint and a user experience improvement. Users who go to a page from the SERPs will have the expectation of finding the title they clicked – deliver and you’ve fulfilled that obligation. Users will be more likely to stay on a page they’re reasonably certain fits their intended goal or query.
    Keywords Tag: Example: top stories, weather, business, entertainment,

    This should be a comma separated list of relevant words for the search engines to index your page. These words should reflect your site’s most important theme. Be careful not to repeat the same keyword too often – 3 occurrences is a safe benchmark and this includes word variations. Some engines perceive heavy repetition to be “spamming the index”. Do not use words that are not relevant to your site. Think about the phrases that you would use if you were looking for subject material such as your site has to offer.

    Keep your most important keywords and phrases within the first 100 characters of this statement. Capitalization is not so much an issue as most Internet users tend to use lowercase text when submitting queries, but it may be a consideration when it comes to locality names. Some search engine optimization professionals use commas between keywords and keyphrases, but others recommend against this practice as it takes up valuable space. As with a number of search engine optimization topics, this is hotly debated so you may wish to experiment.

    Recommended number of keyword tags for social bookmarking = 5 or less.
    Description Meta Tag: Example: CNN.com delivers the latest breaking news and information on the latest top stories, weather, business, entertainment, politics, and more. For in-depth coverage, CNN.com provides special reports, video, audio, photo galleries, and interactive guides.

    The page description is usually produced along with the page title in the results pages (SERPs) of a search engine query. Some search engines use the first few lines of text on a page as a description if this tag is absent, so also ensure that paragraph one of your page is relevant.

    As with the Keywords Meta Tag, be careful not to repeat terms too often to avoid rankings being penalized. This tag is not only used for search engine spiders, but also may be the text that appears as a result of an Internet user’s search engine query. Here is the challenge – to create a description meta tag that not only is attractive to robots, but also to humans.

    Keep your most important terms at the beginning of each description meta tag statement and try to have a different relevant statement for each page of your web site.

    Recommended length of 170-200 characters (including spaces)



    Article Submissions Details

    Article Submission Details – SUBMIT HERE

    This will be placed at the bottom of the article. We will hyperlink your keywords to increase your backlink power on the search engines.

    Author Bio 1 e.g. Joe Smith is author of this article on Keyword 1. Find more information about Keyword 2 here.

    Name of the Author: *

    Keyword 1: *

    (Not more than 3 words)

    URL of your site 1: *

    Keyword 2: *

    (Not more than 3 words)

    URL of your site 2: *

    PEN Name: *

    Author Bio 2 e.g. Joe Smith is author of this article on Keyword 1. Find more information about Keyword 2 here.

    Name of the Author: *

    Keyword 1: *

    (Not more than 3 words)

    URL of your site 1: *

    Keyword 2: *

    (Not more than 3 words)

    URL of your site 2: *

    PEN Name: *

    Author Bio 3 e.g. Joe Smith is author of this article on Keyword 1. Find more information about Keyword 2 here.

    Name of the Author: *

    Keyword 1: *

    (Not more than 3 words)

    URL of your site 1: *

    Keyword 2: *

    (Not more than 3 words)

    URL of your site 2: *

    PEN Name: *


    Directory Submissions Details

    Directory Submission Details – SUBMIT HERE

    Some notes to consider…

    URL of your site: * Enter the url of your web site here.

    Titles: Enter the up to 10 different titles. We need 10 different titles for the same URL because we randomize the submission data to avoid duplicate content issues. The title should identify the site, not describe it. It should be both informative and concise. Some best practices for Google Titles:

    * Do give the official name of the site as the title. Generally, the title will be obvious and prominently displayed on the site.
    * Do give the official name of the business or entity as the title, if the site is about the business, organization, or other entity (e.g. a company’s home page).
    * Do contain the full form and acronym if the business, organization or other entity is known by both, and both are used on the site.
    * Do derive a concise title from the site’s contents if the title is ambiguous or would give the appearance of spam.
    * Do have the first letter of each word in the title capitalized, except for articles, prepositions or conjunctions unless they begin the site title or a new part of a compound title.
    Star Wars: The Phantom Menace Cold Snow: The Fluffy White Stuff Sunlight on Snow: The Dangers of Glare and Eyestrain
    * Do not include superfluous keywords, unnecessary symbols and letters, company slogans or promotional language as part of the title.
    * Do not include words and phrases such as “Welcome to,” “Online” and “Homepage of” or “Website” at the beginning or end of a title if it is not a component of the official name of the site.
    * Do not include punctuation marks or unnecessary symbols and letters, or special characters at the beginning of the title. Listings are, in some cases, sorted alphabetically and sometimes people try to get to the top of the list unfairly. If “aaa Website” is the submitted title, but the website is really called “Website,” the best title is “Website.”
    * Do not capitalize titles in their entirety.
    * Do not end with an exclamation mark or any other unnecessary punctuation

    Title Examples:

    The following are examples of poorly constructed titles that do not follow the ODP editorial guidelines. Examples include reasons why they are poor, and are followed by examples of correctly constructed titles. Note: there may be some categories in the ODP that have special guidelines for site titles in order to make those specific categories more intuitive for users. These examples exist only to help understand the directory’s general editorial guidelines.

    Bad Title: Web Cleaners and web cleaning key to Process Control Improvements – Teknek Coverting – Web cleaning equipment for the coating, laminating, printing, and converting industries.

    * This is a company’s web site. The title field should contain only the company’s name.

    * The title contains descriptive information. Titles should not contain descriptive information about the site (or in this case, the company). Descriptive information goes in the description field.

    Good Title: Teknek – Web cleaning equipment for the coating, laminating, printing, and converting industries.

    Bad Title: www.rescience.com – Manufacturer of distillation systems used to recycle and re-use solvents used by the printing industry.

    * The title should never be the URL. The URL goes in the URL field

    Good Title: Recycling Sciences, Inc. – Manufacturer of distillation systems used to recycle and re-use solvents used by the printing industry.

    Bad Title: Why Grassfed is Best! – The advantages of natural grass feeding of farm animals. Health benefits, news, and links to suppliers.

    * Title is not the title of the site. It’s complete marketing hype.

    Good Title: Eat Wild – The advantages of natural grass feeding of farm animals. Health benefits, news, and links to suppliers.

    Long Description: Don’t have your Description be more than 250 Characters long (including spaces)

    Some tips about Descriptions

    The description gives specific information about the content and/or subject matter of the site. It should be informative and concise, usually no longer than one or two lines. The basic formula for a good description is Description = Subject + Content. In some cases, the contents of all the sites in your category will be the same. For example, sites about businesses or organizations all contain similar information such as an “about” page, a products and services section, etc. In these cases, it’s fine to just describe what the company does, focusing on it’s products, services and specializations (i.e. the subject).

    The following are the basic principles for writing good descriptions.

    Good descriptions:

    1. Are concise, informative, and objective, telling end-users what they will find when they visit a web site.
    * Highlight the unique subjects and contents of the site, thus allowing the user to appropriately determine relevancy.
    * Include relevant and specific terms that will make it easier for the end-user to determine a site’s relevancy to his/her query.

    2. Use logical sentence or phrase structure and proper punctuation and capitalization to make it easier for users to read directory listings.
    * Start descriptions with a capital letter and end with a period.
    * Use third person pronouns whenever possible, and avoid first and second person pronouns (e.g. “you”, “your”, “we”, “us”, “our”, “I”, or “me”) as they are too subjective.
    * Check for spelling errors using the spell check tool.
    * Avoid using acronyms or abbreviations unless they are commonly understood by potential users of the category.

    3. Do not read like advertisements, sales pitches, opinions, or editorial reviews. The ODP does not advertise or review web sites.
    * Avoid superlatives commonly used in advertising, such as “best”, “most”, “greatest”, or “cheapest.”
    * Do not use emphatic punctuation (e.g., “!!!” ), all caps to denote emphasis, ampersands ( “&” ) or ellipses ( “…” ).
    * Do not give your personal review of any aspect of the website.

    4. Do not include excessive and unnecessary keyword repetition and other superfluous information.

    * Do not repeat the entire site title.
    * Do not excessively repeat the category name, keywords, phrases, or overuse adjectives.
    * Do not use specific dates, prices, time-sensitive numbers, or similar information that is subject to change.
    * Do not enter overused sentences and phrases, such as those starting with: “This site is…”, “Site includes …” or ending with “etc.”, “and more”.
    * Do not include: street/mailing and e-mail addresses, nearest intersection/highway exit, telephone/fax numbers, instructions for use of answering systems, hours of operation, prices, or other URLs.

    5. Do not make reference to illegally obtained content (e.g. pirated versions of software and music).

    6. May include limited quotations from a site (such as a brief quotation from a site’s about page or similar informational areas) if paraphrasing proves too difficult.

    Keywords: Enter your keywords here. Not more than 15 keywords.

    Category: Try to be as specific as possible for your site category. E.g. Internet Marketing, SEO, Web Design



    Press Release Writing and Submissions Details

    Press Release Writing And Submission Service – SUBMIT HERE

    Some notes to consider…

    URL of your site: * Enter the url of your web site here.

    Keyword 1: * e.g. laser printers online

    Keyword 2: * e.g. cheap office supplies

    Keyword 3: * e.g. computer keyboards

    Category 1: * e.g. printers

    Category 2: * e.g. office supply

    Category 3: * e.g. computers

    Category 4: * e.g. add 1 additional category for good measure



    Search Engine Submissions Details

    Search Engine Submission Details – SUBMIT HERE


    Some notes to consider…

    Search Engine Submission Details

    Site that you would like to get submitted Enter your site here.

    Category 1: * e.g. computers

    Category 2: * e.g. printers

    Category 3: * e.g. office supplies


    DMOZ Submissions Details

    DMOZ Submissions Details – SUBMIT HERE

    Some notes to consider…

    DMOZ Submissions Details

    EXAMPLE:

    URL : http://www.TheSearchEnginePros.com

    Keyword’s : search engine marketing consultants, organic seo, customizing joomla,web site management and marketing,marketing web small business,joomla designer,professional seo consultant,affordable web site marketing,web design ventura county,seo campaign management,seo hosting web,design,seo copy writing,promotion

    *refer to title and description best practices above.