Google is extremely mindful of the importance of privacy and confidentiality, which is why site authentication and verification is of great importance. A verified website indicates that a site is owned by someone and not marked as a spam site, and this process is accomplished without affecting the current page rank or performance of your website. Google will also allow the following for authenticated and verified sites to:
– access website’s Google data such as your standing in the competition, links from your site, search queries, internal links and other important statistics
– add other users to your account
– safely make changes to URL for easier crawling and indexing
– removal of invaluable site links
– adjust crawl rates
– instruct Google which domain to crawl
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