BLOGGING: After optimizing the publishing platforms, we opened up discussions around creating a publishing plan to shape perceptions and stay “top of mind” with the target audience. Our ultimate goal was to get more customers to schedule recurring pest control services. We developed a solid content publishing plan that included blogs, newsletters and press releases
with strategic steps to success.
Each blog we write contains high traffic keywords, anchor text, alt tags, and title tags to help the web site rank higher and generate more traffic from the search engines (which is where 80% of consumers make buying decisions now – search engines!). The content engages, entertains, educates and incentivizes customers to keep coming back. Links to local events are added to build relationships with local non profits and partners. The “multi-touch” marketing approach creates a “ubiquitous presence” that builds the brand and increases word of mouth referrals.
EMAIL NEWSLETTER: Brezden Pest Control was frustrated with the high cost of print mailing postcards, and wanted to setup a more cost efficient email newsletter system that would enable them to stay top of mind with their customers in the email inbox. We helped Brezden Pest Control design a high touch email newsletter, and organize the email list. We explained that 90% of website visitors stay on your website for just a few minutes, and then they leave, never to return again. Smart marketers know that capturing the email address is critical in order to have the permission to send future marketing messages to the prospects. We created an opt in strategy which asked visitors to enter their email to download the PDF “The Top 10 Reason Customers Choose Brezden Pest Control” As as result of this opt in strategy we more than tripled the number of website leads coming from the site when comparing the previous month.
Each month we help write a compelling email subject line that will increase open rates. With each newsletter, we research open rates for various email subject lines before deciding on the best email subject line (and byline) to use.
Email subject lines matter. Really. 64% of people say they open an e-mail because of the subject line. Personalized subject lines are 22.2% more likely to be opened. For B2C emails, the words “Alert,” “New,” “News,” “Bulletin,” “Sale,” “Video,” “Daily,” or “Weekly” (though not “Monthly”) all increase open and click-through rates. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best.
Interesting Stats:
- 64 percent of marketers say increasing email click-throughs and open rates is among their top priorities this year.
- 67 percent of marketers say that email is key for attracting and engaging prospects, and the best path to increase marketing ROI. (Forbes)
The Results
By sending out consistent marketing messages to local prospects over the next 6 months, they saw a 320% increase in website traffic, more than triple their previous website traffic levels. The newly optimized website, social media presence, and newsletter system enabled the Brezden’s to have a more cost effective approach with their marketing strategy. By switching their focus to a digital web marketing strategy, they are reaching a more targeted audience, and saving money every month by avoiding the more costly, traditional marketing platforms.
Owner John Brezden said the following:
“I’ve been marketing my business for 30 years, some marketing works, some doesn’t. Search Engine Pros consistently produces a strong ROI for us. We are very happy with our investment and they keep our web presence growing each month.”
Brezden Pest Control is now on first page of Google for “Termite Inspection” and 100’s of other keywords. The new website is now attracting high-quality organic traffic. This is not a fluke, but rather a result of the smart combination of a Google friendly web site with constant editorializing on the blog and social sites.

“Termite Inspection” was searched for on Google 9,900 times every month. This keyword is one of the “gold medal” keywords to be listed for on Google due to it’s large search volume. This is a keyword that Brezden’s customers search for every day.
Here’s the important thing to keep in mind: This keyword has a $19.63 suggested bid on Google Adwords. ( $19.63 for each click ). However, now that the Brezden’s are listed in the organic results section, those clicks are F-R-E-E.



