|A: Relevant keywords are of high importance in a PPC campaign. Make sure that you include popular & not so popular keywords to get a number of visitors to you site. SEO and carefully chosen keywords will yield good results, with a good number of visitors to your site. This is great task for accomplishing goals, but the battle is half won. It is very important to properly design and structure the landing page. Your landing page should take the visitors to a page which he intends to view and buy a product or service.|
|Q: Is it possible to compete with businesses having bigger advertising budgets than we do?|
|A: Yes. If you have the right mix of SEO and SEM, you can do it. You must concentrate on improving your ranking by including different keywords in your copy and driving in more traffic. More traffic means a possible rise in the conversions. Also, you must make sure that the landing page is the right one for the ad. Then you need to find out your bid range according to the set budget and profit margin. You can control the position with the correct bids for the appropriate keywords. There are many factors that go in this.|
|Q: What happens if someone keeps clicking on my link several times?|
|A: Unfortunately, this indicates the common problem of click fraud from immoral competitors who try and increase cost for your business, by forcing you to pay for clicks that are not intended for buying your products. Specialist fraudsters, who are affiliates of the PPC company, will try to make money for themselves with thousands of clicks on your ads. You can combat this by taking a proactive approach. Check logs for suspicious activity and contact the pay per click search engine with solid documented evidence. Many reputable companies will take notice of the concerns and refund money if it is clear that you are a victim of fraudsters.|
|Q: Could you give me some tips on making good bids on words and phrases?|
|A: You have to bid on words with the budget and profit margin in mind. A simple way to go about this is to work out and determine how high you can bid can be compared to your conversion rate for the product, for example, let’s say 1%, and profit margin of $10. Conversion rate of 1% means that you will have to pay for 100 visitors to get a sale of $10. You can calculate by dividing the profit by the number of visitors per sale and the answer would be 10 cents. So, you can bid around 5 cents on keywords for this particular product and still be making a profit.|
|Q:How do I spend my budget allocated to PPC advertising? Do I give high bids to get top rankings and draw traffic into my site?|
|A: Let me tell you that spending more is always not a solution to draw traffic into your site. It is not necessary that top ranks get more traffic into the sites. So spend your advertising dollars very wisely. Set a proper budget and do not go over it. Try including general and specific keywords and think from a searchers point of view and try and include those keywords that are less popular. If you spread your budget between more keywords a good chance of making getting more revenue is possible, compared to just concentrating on one or two keywords. The key to running an effective PPC campaign is to monitor the campaign very closely and also regularly check the ad performance.|
|Q: I am very new to pay per click search engines and am very nervous about making little or no sales and losing lots of money. Can you advice me on how to avoid mistakes?|
|A: Firstly, make sure to include the right and the most searched for keywords and to provide the correct URLs to land on the right page. The landing page for a particular keyword must contain the information that a person is looking for, when searching for that keyword. Do not begin with the intention of getting top ranks for your keywords. Gradually work on the keywords and include as many as possible. Research indicates that sites in the top 5 positions are less likely to get reasonable amount of traffic. Therefore, it is not always necessary to be ranked high to achieve goals.|
|A: Yes, I am a believer in content/keyword rich sites, as people visiting the site are looking for such content. However, content does not mean numerous words of text. Content can simply be product offering and can mean different things for different sites. For example, sites with well-known brands have very limited content on sites, but rank high for general keywords. This is because of their strong brand, which draws huge traffic to the site.|
|Q: I seem to have problem with Google, as my site shows up for major keywords on MSN and Yahoo, but not on Google. Previously, my site was performing well on Google, but suddenly its rankings have declined. Have I been penalized for an unknown reason?|
|A: First, you must realize that site ranks are not static. You cannot get comfortable with the rank of your site. Search engines penalize sites that deceive them by hiding stuff or trying to artificially increase link popularity. The reason for your site to disappear in Google would be because of shift in algorithm by search engine to accommodate new sites leading to a change in ranks. The solution for you would be to regularly include new keyword phrases and focus on SEO. Change your mindset from “site ranking” to “targeted traffic and conversions” and you will automatically climb the ladder in Google.|
|Q: Hi, I am Jane and currently looking to redo a site of my client. As I am new to CMS, I was wondering if it could be used to redesign the site?|
|A: It is possible to adopt and integrate CMS with an already existing site. CMS makes redesigning very simple. A change in font can be easily accomplished with a change in code. But, change in code to alter color, font size and type content on a regular basis becomes a cumbersome process. CMS systems have a database to store the content and this is called into the page when selection of that page happens. Some languages are very difficult to code and one simple change in the home page will make you run to a specialist developer. Some CMSs are also difficult to incorporate. So, choosing an appropriate CMS and having ready services of a developer are very essential. CMS systems have a database to store the content and this is called into the page when selection of that page happens. Some languages are very difficult to code and one simple change in the home page will make you run to a specialist developer. Some CMSs are also difficult to incorporate. So, choosing an appropriate CMS and having ready services of a developer are very essential.|
|Q: Will CMS allow me to preview the page before I publish it?|
|A: CMS allows you to preview your page before you go live. A headline that seemed good or a caption that is 100 words or so can look bad when viewed as a finished item. The possibility of making mistakes can be avoided and the content and the design of the page can be fine tuned to the maximum possible extent.|
|Q: Hi, I’m Jane from New York! Please let me know the risks associated with having inaccurate content in the website.|
|A: If your website has inaccurate or generic information, it will have an adverse affect on the site rank, that is which page in Google it appears, and thereby the traffic that it gets. The point to note here is the difference between inaccurate or generic information and optimized website content. Any content to be included in sites has to written keeping in mind search engine optimization and the visitors. Balancing this act is called optimized content development. Search engine optimized content has great chances of appearing in the first few pages in Google, compared to the one containing wrong content. The most commonly used keywords and phrases must be used in the content to climb up the ladder of appearing in the first few pages in Google. This will increase the traffic to your site.
On the contrary, a decent position cannot be achieved by simply filling content with keywords & phrases. It is not a simple process and might harm your site and its rakings in the process. There is a method of using keywords and key phrases. One has to learn to define and include meaningful titles, headings and anchor text for the web pages. There are many facts that you discover through trial and error. Moreover, with the ever changing internet techniques, one needs to keep abreast with the latest developments.
|Q: What is a Content Management System and how beneficial is it for someone who’s looking to host his/her own website?|
|A: Content Management System (CMS) is used to manage structure, content & design of a website. CMS is content management system and it used for creating and publishing websites and also helps in managing them. Content can include text and images, but CMS offers tools to do more. It supports rich content objects, for instance, CMS is configured to support dynamic content objects, which are searchable such as directories, job postings or an events calendar. The amount of data that needs to be available, stored and shared at a short notice demands a more complex strategy. Therefore, it has become very essential to add a CMS to your website, as without such a system websites become unmanageable.
If you have been thinking about starting a website, then CMS is the right choice. Through its simplified interface, it offers you the flexibly to alter the design and the content of the pages in the site. It is an appropriate answer for those looking to host websites, as it eliminates the difficulties of owning & maintaining a website and the drawbacks of HTML. Maintenance cost is also reduced to a large extent. CMS helps you to specialize your designs, and add content using a simplified interface, which is separate from design. Designing can be handled by specialists and content can be handled by experts in that area. That leaves endless options.
|A:Firstly, the website must contain quality content on dogs. This is to ensure that the visitors find the site useful and sufficient traffic is driven into the site. Also, you can draw traffic into your site by advertising with payperclick in Google, Yahoo and MSN. When your ads are clicked and conversions happen, revenue is earned. You can also become affiliate of products available in other sites and show their ads in your site. Dog lovers would require details on products like food, or any other thing required for their pets. If those links are clicked and sale occurs commission can be earned. Another method to making money would be involve in banner advertisement and sell advertising space.|
|Q:What basic features do I use to make a easily accessible and user-friendly website?|
|A: CMS is an option to make your site more user-friendly and interactive and you can also probably include more images to make it self-explanatory and forms to have interaction with the visitors. Also, ensure that the information in the site is rich with content and keywords pertaining to some common subjects in SEO, in order for site to be listed in the first few pages in Google. There are certain standard accessibility rules and you can view then using the following URL: http://www.w3.org/TR/1999/WAI-WEBCONTENT-19990505/full-checklist.html|
|Q: What is Banner Manager?|
|A: Banner Manager is a simplified banner management implementation system that displays HTML based banners or images, and tracks clicks and impressions on a per banner basis. Every banner is assigned a group to display random banners in that particular set group. This ensures certain banners to be displayed across certain locations on the overall web site layout.|
|Q:How can I get good ranking for my website? Is there any special key to it?|
|A: For any website to get a good rank it must contain accurate or specific content. The point to note here is the difference between inaccurate or generic information and optimized website content. Any content to be included in sites has to written keeping in mind search engine optimization and the visitors. Balancing this act is called optimized content development. Search engine optimized content has great chances of appearing in the first few pages in Google, compared to the one containing wrong content. The most commonly used keywords and phrases must be used in the content to climb up the ladder of appearing in the first few pages in Google. A higher rank draws more visitors, which directly leads to more sales, or advertising revenues.|