A note from the founder:
Yesterday. I was in your shoes…
Hi, I’m Taylor Reaume, founder of Search Engine Pros. Yesterday, I was in your shoes…trying to make sense of the average cost of websites and online marketing. I searched and I searched, and all I wanted was:
1.) A simple answer.
2.) Someone who has been there, and could provide me clear, concise explanation.
3.) A price tag that didn’t make me run for the hills.
Perhaps my expectations were set too high (but I didn’t think so). As my goal to make it to financial freedom was too precious to entrust to an amateur. I desperately wanted to build a successful web presence for myself. I decided to learn it on my own. 15 years later, here I am, a successful entrepreneur. My company Search Engine Pros helps people along the path to e-business success.
I live and work in Santa Barbara, California. In 1998, I started designing websites. As my business grew, I started to offer SEO services. I became somewhat of a local authority on SEO because word got around that one of my sites was getting over 200,000 unique visitors per month…which led to the sale of the site for six figures in 2007.
This gave me the undeniable proof that my SEO methods really worked. No black hat SEO methods – just naturally strong rankings as a result of diligence. As you can imagine, clients would ask “Can you do that for me?”
“Of course, I can,” was my reply. However, much of the time I was faced with the very scenario I’ve mentioned above. It was plain to see that business owners needed an affordable and quick solution to this problem that was ballooning their online expenses AND causing them to lose sales to online competitors.
Whether you are an author, an entrepreneur, a small to mid-sized business or a multinational corporation, growing your presence online is a matter of consistent content creation, cost effective promotion tactics, calculated risks and measurement.
With over 81% of consumers make purchasing decisions online, it’s essential for your business to have a strong web presence. The survival of your business now depends on the sophistication of your web strategy. Did you know that 93% of all online experiences begin at a search engine? (Forbes) Yellow pages are out. Search Engines are in!
A search marketer is someone that ensures your business will show up online in both paid and unpaid search listings. So essentially, the art of understanding search engines and using that knowledge to make a website rank high on search engines.
Why do so many web projects fail?
The main reason is due to lack of communication. Getting clear on your needs is critical to success. If you don’t understand your needs, the web professional will not deliver on target.
Web projects frequently fail because they require a high level of organization in multiple areas — mind boggling organization — and projects fail because of how difficult it is to keep everything organized.
Further complicating matters, the field of online marketing (SEO/SEM/SOCIAL MEDIA) has been merging with traditional marketing, with emphasis on branding, framing, story telling, user engagement, viral marketing, and public relations. This leads to conflicting perspectives among interested parties and the web strategy suffers as a result of fragmented forward movements.
To grow your presence on the web, you need a web strategy.
There are essentially three steps.
Step 2. Develop an annual content publishing plan detailing specific steps to success.
Step 3. Delegate execution of the plan to a team that delivers a true return on investment.
You are probably reading this because you are conducting research on developing on a website, looking for concrete information on how much it actually costs to get a website designed. You might be a small business that is considering building a website to help grow your business. Or you might be a non-profit, looking to redesign your website to better communicate your mission. Or, you might be the marketing director for a multi-million dollar organization looking to improve customer relations and build your brand’s online presence.
We have worked with all of the above, helping all types of businesses to develop websites and implement online marketing plans, and we are here to to educate the business (and consumer) market at large about what it takes to build a website and what the ultimate cost will be.
99% of Internet marketing problems start when you create your website…
WHY ARE SOME WEB DESIGN COMPANIES SO INEXPENSIVE WHILE OTHERS ARE OUTRAGEOUSLY PRICED?
Why are prices so wildly varying in the web design industry? We recently gave an estimate on a project where we were smack in the middle. Below us there was a developer vying for the project at $1,000. Above us, $10,000. And then us, exactly in the middle. Our future client would go on to ask us… “What gives? Why are you so much more expensive than the low-end companies, and so much less expensive than the high-end companies, and how could there be such a massive difference in the first place?” What is with this industry!! Read more about the average cost of website design here.