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Keyword Research and Keyword Reports

Keyword Research and Keyword Reports

All Search Engine Optimization campaigns start with what’s called keyword research. This research is conducted in the form of a keyword report, which is a critical report that uncovers niche keywords in an industry. A keyword report tells you where your target market is online, and shows you which keywords are the best ones to editorialize around — best meaning low competition, high search volume. Let’s face it: Content is king online, but if your content isn’t written around popular keywords, you are spending too much time and money for too little gain, and there’s a good chance that the quality of content, not just the quantity, is to blame. Keyword research is therefore the foundation of any successful SEO campaign.

Hi, I’m Taylor Reaume. Although I’m best known as “The Search Engine Pro”, I’ve been practicing, studying and teaching advanced search engine marketing strategy and techniques for over ten years. I’ve also written two popular books on search engine marketing, “Bigger Bang For Your Buck” & “The Holy Grail of E-Business”. If you’re ready for some real professional help, let’s talk.

Why do I need keyword research?

buy now $150 for 1000 Niche Keywords

What is a keyword report?

Keywords are the words that web surfers enter in search engines to find websites. It’s pointless to optimize your web pages for keywords that nobody uses in the search engines. For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords. If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money. A keyword report is the starting point for an effective SEO campaign.

Here’s a sneak peek at our keyword reports…

3 types of keyword searches…

There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying. Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are typically searching for a solution to their problem and they are in “buy mode”. To get best results with your SEO efforts, you should focus on that type of keyword. This is where keyword research comes in handy.

How do I find the best keywords?

We also measure the Average Cost Per Click on the popular Google Adwords program. High Average Cost Per Click (Avg CPC) indicates strong commercial intent. Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use 4 word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

What if I target the wrong keywords?

If you target the wrong keywords you will lose time and money. You will invest a lot of time in search engine optimizing your site for words which your website cannot get high rankings at the moment, due to market saturation. A keyword report will help you avoid keywords that don’t convert to sales (low commercial intent). Choosing the right keywords will lead to high search engine rankings and sales. Keyword research is essential.

Web surfers might not use the keywords you expect. For example, people searching for “optometry” might actually enter “eye doctor” as the keyword. It is important to find the keywords that potential customers really use. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

Web Site Owners, SEO & SEM Consultants, Web Designers

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Ready to order? Click below to order outsourced keyword reports.

buy now $150 for 1000 Niche Keywords

About the Search Engine Pros:
The Search Engine Pros have been providing quality, effective keyword research and keyword reports to clients for years. The Search Engine Pros are a Santa Barbara, California-based internet marketing firm providing leading SEO, SEM, Pay Per Click services to its clients.

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