What are the benefits of Google Shopping Ads?
If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you’ll send Google your product data with Merchant Center and create a campaign in Google Ads. Then, Google will use your campaign data to create ads on Google and around the web where potential customers can see what you’re selling.
Google calls these placements “Shopping ads” because they appear in a different, more visual format. In contrast to a text ad, which displays text only. Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads.
Some benefits of running Google Shopping Ads include:
At Search Engine Pros, we make sure that you’re informed about the status of your campaigns and individual ads on a regular basis, sending you full reports of all relevant data and KPIs. Additionally, we provide performance analysis from our paid social media advertising experts. Using the results from these reports, we optimize your campaign strategy to ensure that we’re hitting every opportunity available.