How to Get the Most Out of the Internet Marketing Maze
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How to Get the Most Out of the Internet Marketing Maze

The way companies market their products and services has changed over the last decade. To keep up with competitors in your industry, you need to figure out how to use cost-effective online marketing methods. To someone who is just looking at online marketing for the first time, it may appear to be an overwhelming and confusing maze. There are plenty of wrong turns you…

Are You Wooing Your Customers this Valentine’s Day?
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Are You Wooing Your Customers this Valentine’s Day?

Valentine’s Day is one of our favorite holidays at The Search Engine Pros. V-Day presents a unique opportunity for businesses to get creative with their email and social media promotions. Small efforts can pay off big If you don’t have the time for a full scale digital marketing campaign, the simplest thing you can do is update your Facebook and Twitter status, and wish…

Google makes it easier to cast your ballot
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Google makes it easier to cast your ballot

The first presidential nominating convention, held in 1832, was meant to give Americans a voice in the selection of the presidential nominee. Fast forward to 2012 and these conventions still represent a major moment in American politics—and we’re helping the conventions reach a larger audience by being the official live stream provider and social networking platform for the Republican National Convention in Tampa and the Democratic National Convention in Charlotte. …

Google in Africa – It’s a hit
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Google in Africa – It’s a hit

Online Africa is developing even faster than the new highways of offline Africa. Undersea cables reaching Africa on the Atlantic and Indian Ocean coasts, plus innovative mobile-phone providers, have raised internet speeds and slashed prices. In some African markets, you can buy a daily dose of internet on a mobile phone for about the cost of a banana (ie, less than ten American cents)….

Google Announces Bulk Management Tool For Google Places – Finally!
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Google Announces Bulk Management Tool For Google Places – Finally!

Manage multiple locations more easily with a new tool for Google Places Businesses with multiple locations have a big task in front of them when trying to manage their online presence. How can they connect their customers with the locations closest to them? How can they make data changes to a group of their locations all at once? The challenges of managing multiple businesses…

How to do Google Research More Effectively
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How to do Google Research More Effectively

The Basic search help article covers all the most common issues, but sometimes you need a little bit more power. This document will highlight the more advanced features of Google Web Search. Have in mind though that even very advanced searchers, such as the members of the search group at Google, use these features less than 5% of the time. Basic simple search is…

An itemization of Google’s ranking factors
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An itemization of Google’s ranking factors

Have you wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last five or six years Google has been modifying their algorithm to research on page ( code ) and off page ( links ) factors which affect how web sites rank on their favored search engine. Here’s a list of the…