Major Updates Announced For Advertising On Google
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Major Updates Announced For Advertising On Google

Amongst the many announcements made at the recent Google Performance Summit were a few about Ads and updates that will change the way we all ‘do’ Google PPC. Make way for new ad formats, device-specific bidding options and more; here are three of the announcements that we found most intriguing. Ads is breaking up tablet and desktop ads, and enabling mobile base bids. Soon,…

Introducing YouTube Director: A Suite Of Video Ad Creation Products For Businesses
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Introducing YouTube Director: A Suite Of Video Ad Creation Products For Businesses

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch videos. In fact, growth in watch time on YouTube is up at least 50% year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube. But we know that creating a video ad can be challenging. To make it easier for…

Ads And Analytics Innovations For A Mobile-First World
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Ads And Analytics Innovations For A Mobile-First World

The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, we’re seeing more than half of all web traffic now coming from smartphones and tablets. When we asked people to describe the role…

At Google I/O, New Features To Find The Right Users For Your App
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At Google I/O, New Features To Find The Right Users For Your App

Last year at Google I/O, we shared our mission to make app growth easier with the launch of Universal App Campaigns – one simple campaign that surfaces apps to billions of consumers who use Google Play, Search, YouTube, and more. It’s working, and more people are discovering apps on Google than ever before. Over the past year—and thanks to Universal App Campaigns—we’ve more than doubled the…

New Merchant Center Feed Rules Helps You Submit Your Product Data Into Google Shopping Feed Format
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New Merchant Center Feed Rules Helps You Submit Your Product Data Into Google Shopping Feed Format

Finding the right customers on Google Shopping starts with your Merchant Center product feed: it contains all the information about the products you sell to help online shoppers find just what they’re looking for. But we know that creating and maintaining a complete and compliant data feed can be challenging. To make feed management easier, we’re excited to introduce Feed Rules, a self-service tool…

Showing How YouTube Ads Drive Sales For CPG Brands With Oracle Data Cloud
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Showing How YouTube Ads Drive Sales For CPG Brands With Oracle Data Cloud

Measuring the impact of online video is something of a passion for us at Google. It’s been three years since we unveiled Brand Lift for YouTube and brands have seen great success. But the last piece of the puzzle has been how does online video drive offline sales? This is particularly true for consumer packaged goods (CPG) companies, for which the vast majority of sales – over 90% –…

Mobile Innovations For Google Ads
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Mobile Innovations For Google Ads

Google, leading the way yet again in technological innovation, continues to focus on making more concepts mobile friendly to gain a foothold on the consumer power present behind mobile applications and purchasing. After all, what better way to welcome Spring other than learning of a new and cool list of mobile marketing opportunities from the edgy company? It’s nice to welcome the warm weather…

New Ad Formats And Targeting To Find, Keep And Monetize High-Quality Gamers
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New Ad Formats And Targeting To Find, Keep And Monetize High-Quality Gamers

When mobile users are looking for entertainment they often turn to game apps. In 2015, an estimated 41% of all apps downloaded were games.1 However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used. For game developers, building a successful business has often depended on an approach of acquiring…

Finding Your Audience With Google Display And Video Ads
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Finding Your Audience With Google Display And Video Ads

People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based on the things that matter to them using insights…

Test With Confidence Using Campaign Drafts And Experiments
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Test With Confidence Using Campaign Drafts And Experiments

Have you ever wanted to make changes to your Ads campaigns, but wanted to understand whether those changes will help you reach your business goals? Over the next few weeks, we’re rolling out campaign drafts and experiments to help you test changes to your campaigns, easily measure results, and apply the changes that are working well for your business. Use drafts to stage your changes Drafts let…