Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…
Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…
One of the biggest benefits of Bard, an experiment to collaborate with generative AI, is that it can tailor its responses to exactly what you need. For instance, you could ask Bard to start a trip planning Doc for you and your friends, draft up your online marketplace listing, or help explain a science topic to your kids. And now, Bard is getting even better…
Editor’s note: Below is an edited transcript of Google and Alphabet CEO Sundar Pichai’s opening remarks as part of the keynote at Google Cloud Next, Google Cloud’s annual event for customers and partners. Check out our collection to read more updates from Cloud Next 2023. As I was walking over to the convention center this morning, I remembered the last time we were on this…
Billions of people turn to Google every day for access to trustworthy information and content, and we take this responsibility seriously. Our terms of service, product policies, developer policies and community guidelines all exist to keep users safe as we strive to deliver on our mission to make information universally accessible. Today, we’re launching the Transparency Center — a central hub for you to learn more…
With a Zero Trust security model, various device and user signals can help a company determine access.
In our #MyDomain series, Googlers Dan Valinotti and Noah Rubin share their successes developing their online identities and showcasing their passions. Whether you’re a business owner, a freelancer or someone who wants to share their work with the world, having your own website is important in establishing your online identity. In this edition of our #MyDomain series, we’re showcasing two Googlers who have used…
Before Google Maps came along, I got lost while driving more than I’d like to admit. But after many years as a daily Google Maps user — from the early days of printing off maps from my desktop computer to today, with Google Maps as my trusty sidekick anywhere I walk or drive — I no longer worry about getting from A to B….
We’re proud to join with other leading AI companies to jointly commit to advancing responsible practices in the development of artificial intelligence. Today is a milestone in bringing the industry together to ensure that AI helps everyone. These commitments will support efforts by the G7, the OECD, and national governments to maximize AI’s benefits and minimize its risks. We’ve long believed that being bold on AI…
Update: July 13, 2023 A few weeks ago, we published some facts about our Google Video Partners (GVP) program in response to an inaccurate report. Based on conversations with clients, a review of the claims in the report and findings from third parties, we wanted to publish an update with additional facts. A faulty methodology will lead to faulty conclusions. Unfortunately, the report uses…
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