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FAQS

Got Questions? We've Got Answers!

Welcome to our FAQ’s page where you will find answers to the most commonly asked questions.
  • Have you considered a white paper strategy?

    The idea with a white paper strategy is to create a whitepaper and advertise it on Google Adwords to collect emails and send people valuable information every month.   What’s a whitepaper? –it’s like a “suit and tie” version of a free report.  It’s literature  – marketing material – that sits on a decision makers desk.  We would like you to consider creating an email opt in for your email newsletter.  This is a unique web marketing strategy for B2B businesses to build an email list (and thus your bottom line).   You will need to create 3 things:  1. an email opt in form on your web site   2.  a 3 page whitepaper with useful information  3.  Google Adwords Ad saying:  Download Free 3 Page Guide. Complex Terms. Simple Definitions.  etc,  The email opt in can occur on your web site.  The Google Ad draws the visitor to your email opt in page.  The email opt in should offer a download of a whitepaper.  Inside the white paper – smart marketers will consider addressing specific “points of resistance” in the sales process, thereby accomplishing two goals at once;  1.) lowering your prospects sales resistance 2.) a customer you can market to for life by email.   The idea is first to get your prospect to opt into the newsletter (so you can provide them ongoing information about your company.)

     

    PPC consulting

     

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • What are the action steps for my PPC whitepaper strategy?

    Action Steps look like this:
    1.  What should the whitepaper download be called?
    2.  How should the Google Ad read?
    3.  What email newsletter software will you use?
    On a very simplistic level, you could do:
    Enter Your Email To Download Our Free Whitepaper
    “10 Reasons Why You Should Choose …”
    adwords2
    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.
  • Should I hire a PPC Manager?

    Assuming you have something worthwhile to sell, our 5 part strategy will get you on the right track to a winning and profitable campaign.  Your PPC Manager will set up the metrics so you can see which keywords lead to sales and how much you spend per sale. If some keywords get clicks (cost you money) but never produce sales, we will eliminate those as we go along. Our pay per click services will help you focus your paid advertising efforts on the most effective, most profitable elements.  It all starts with your Google Adwords Account Set-up (or optimization if you have a pre-existing adwords account).  If you are just starting out with Adwords, we will create your account for you, using the basic strategies that have proven effective time after time.

    Search Engine Pros

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • How does my Google Adwords PPC Manager help my company?

     

    Your new Google Adwords PPC Manager will help your company achieve its internet traffic and revenue goals this year. Is your Google Pay Per Click Adwords campaign lifeless? Perhaps it is not providing you with the return on investment that it should?  You may simply need a professional set-up or audit of your existing campaign. Google Adwords help is just a click away at Search Engine Pros.  Your PPC Manager will assist you with PPC campaign management, Google Adwords account set up, tune-ups, campaign audits and monthly management.  Your PPC Manager will help you improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.

    adwords5

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • What are the five key elements of an optimized pay per click campaign?

    1) Highly targeted, relevant keywords.

    2) Small, tightly grouped, ad groups based around the same terminology.

    3) Text ads that match the keywords (and terminology) exactly.

    4) Landing pages that match the keywords and the text ads exactly.

    5) Tracking mechanisms that allow you to ensure that the keywords are paying for themselves.

     

    paid-search-consulting

  • How does my PPC manager breathe life into my lifeless PPC campaign?

    Your PPC Manager has many years of experience with Google Adwords and will help you transform your internet advertising campaigns into profitable, traffic-generating endeavors.  Stop the bleeding.  Start generating the RIGHT traffic at your web site with your very own PPC Manager.  The industry knowledge and experience we possess, enables us to quickly identify problem areas you may have overlooked. Often times all it takes is a few tweaks to bring down the costs of your campaigns and bring up the level of clicks, conversions and sales.  Search Engine Pros will take an objective look at your internet marketing campaigns and provide you with an eye-opening and detailed report of what you need to do to improve its performance and conversions. The purpose of our PPC campaign management services is to help you achieve your internet advertising goals and increase your revenues.

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    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • How do I improve my ROI with PPC Ads?

    Proper PPC Campaign set-up and management increases your ROI. Creating and managing your pay per click campaign is time-consuming and does require constant monitoring. If not properly done, you could end up losing a lot of money. The right knowledge and/or expertise, set-up and management of PPC campaigns will greatly improve your ROI.   We’ve been successful Internet Marketers for over a decade, we know how to set-up and manage Google AdWords accounts to compete against much larger advertisers without overpaying for keywords or blowing your advertising budget.  We will “get inside the head of your prospect/client” and direct him/her to click on your ad and follow through to your website. From beginners to intermediates, we help build your online business in a cost efficient manner. Moving up the “organic ladder” is important, however, as you may have experienced, rather slow. One of the quickest, most cost-effective methods of driving targeted traffic to your site is through Google AdWords.   Done correctly, you will achieve your goals quickly.

    Professional paid search consulting

     

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • What is included in your PPC Adwords management service?

     

    Full-Service PPC set-up and management includes:

    * Google AdWords campaign development through careful analysis and consideration of your goals

    * Audit of current Google AdWords account and/or Web Site

    * Implement conversion tracking and analytics to improve your ROI

    * Keyword research and development

    * Keyword bid management

    * Targeted & Relevant ads

    * Writing and testing multiple ad copy

    * Constant review of your account to optimize performance

    * Detailed weekly campaign performance reporting

    * Monthly management & optimization

    * Geo-Targeting Specialist

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    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Do you use a cookie cutter method for PPC Management?

    We approach each account using our deep intuition to create a one-of-a-kind master piece and NOT a COOKIE CUTTER method.  We are never satisfied unless we see cycles of continuous improvement.  After having creatively applied the best strategies for your account, and tested it, we evaluate the results and eliminate what is not working and move your account forward with those that improve your ROI.   By repeating this cycle of controlled continuous improvement, your campaigns will give you the successful results you demand and require.

    Professional Paid Search Experts

     

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Do you use automated bidding tools?

    We take great pride in our work and do not take any short-cuts. We do not use any bidding tools, etc.   All our work is 100% manually done.  We are very confident that our proven marketing strategies will improve any current AdWords campaign with higher click thru rates and/or lower costs per click within the first 30 days.

    PPC consulting

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • What happens if I discontinue?

    You will still gain control over your account.  Unlike other firms that restrict access to the Google Adwords account they create and optimize for you, we give you full account access.  THIS IS A BIG POINT.  ALWAYS ASK A PPC FIRM UP FRONT IF YOU WILL GET ACCESS TO THE ACCOUNT. Otherwise you end up spending $1000’s to optimize the account and you’re stuck with that one firm. However, remember if you are not constantly staying on top of your bid prices, tweaking your ad copy and scouting the competition,  your click costs will skyrocket and the impressions plummet, and ultimately your account will go inactive. This means Google will not take your money. In other words, half the battle is trying to get your ads to show by having smart ad copy linked to smart keywords.

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    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Are your PPC landing pages optimized?

    To realize a strong return on investment from a Google Adwords campaign, you must focus on increasing your CTR (click through rates).  The most common mistake people make when setting up their Google Adwords campaign is sending everyone to the homepage, rather then to a specific landing page.  Google wants to send it’s visitors to highly targeted landing pages (creating a good experience for Google users).  Imagine if all of the ads took you to a page which was not relevant to what you clicked on?  You would be pretty upset right?  There are 2 types of landing pages.  One is called “dynamic” and one is called “static”.  The dynamic landing page is more involved and requires programming code into the landing page that will dynamically pass the keyword which was searched into the landing page (thus increasing the relevancy for the visitor and also quality score when the Googlebot crawls the page).  A less costly approach is creating a “static” landing page. From a visitor segmentationperspective, it will do wonders for your conversions and it will greatly enhance your click through rates.  Remember, the goal with Google Ads is to “get the click”.  This is why it’s crucial to create a simple, attractive landing page that compels the searcher to click on it, thereby increasing your click through rate (CTR), and decreasing your cost per click (CPC).

    View Our Past Work Below:PPC Landing Page Optimization Specialists

    Dynamic Landing Page Example

    PPC DYNAMIC LANDING PAGE 1

    PPC DYNAMIC LANDING PAGE 2

    PPC DYNAMIC LANDING PAGE 3

    Static Landing Page Example:

    DREAMALINGS PPC LANDING PAGE

    CLEANING BY ROSIE PPC LANDING PAGE

    REALTOR LANDING PAGE

    AUTHOR LANDING PAGE

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • How does my Article Manager know about my business?

    This is a big hurdle for some business owners to overcome.  It is important to realize that other people are smart too, and they can help you if you let them.  Your Article Manager will research your business, and often times they present information that you were unaware of about your industry and field.  With the advent of the internet, knowledge is everywhere.  In the old days, just having access to knowledge made you powerful.  Today, it’s how you filter that knowledge and apply it.  The difficult part for business owners today is letting go of the idea that they are the “only” or the “best” offering in the market place, and instead sharing ideas with others and collaborating.  Writing is a passion for some people.  The smartest business owners stick to what they are good at, and let others do what they are good at.

  • How are SEO articles written?

    SEO articles are written in a list based format because most internet users are scanning, and not reading. The SEO article is written around a predetermined niche keyword with proper keyword density.

    Shocking Content Marketing Statistics

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Does the article “trick” the search engines?

    The article writer does not engage in any keyword stuffing or tricky practices.  The articles we write are 100% compliant with search engine guidelines.    Did you know that search engines actually recommend that you include the keywords in your articles that you wish to be found for. It helps them to better match up the search engine visitors coming to your web site, which also helps the search engine to be more relevant.  The writer will include the important keywords that you wish to be found for inside the article.

    Shocking Content Marketing Statistics

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Does my Article Manager help me upload the article?

    Yes. This is where other firms fall short.  As search engine experts, we know html coding, and we will help in this area.  We help you upload the article to your web site in a way that will “wine and dine” the search engine spider.  The article will be formatted properly, including optimized metas, doc tags, h1 tags, keyword density, titles, descriptions)

    content strategy

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Why is it so important to do article marketing today?

    It is important to have a robust web site filled with helpful blogs to show your client base you actually take an interest in your profession.  Content Is King on the internet.  Those businesses that have excellent content, are getting all the rankings, and all the calls. Before starting any web project, we suggest creating 50-100 pages of content. Long before the domain name is settled on, start compiling notes to build at least a 100 page site.  That’s just for starters. 50-100 pages of real content, as opposed to link pages, about us pages, copyright/tos. The pages should be strategically designed around “niche keywords” (high search volumes, low competition) Not only are search engines looking for great content, websites and blogs are also looking for great-quality content to publish. That is why guest blogging is so popular these days. Even If you don’t publish a blog, writing guest posts on other blogs can get you highly targeted traffic and valuable exposure.  Writing blogs is educational marketing, and it’s the most powerful method for getting more traffic from the search engines today.

    Shocking Content Marketing Statistics

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Does Article Marketing help build my email list?

    Yes. If you write helpful and informative articles on the topic of your product or service and submit them to article directories they can be seen by hundreds if not thousands of people interested in what you have to say. By doing this you will see an increase in the number of subscribers that you receive. Simply because you have given them helpful information in your article. Just make sure that you include the URL of your sign up page in the resource or bio box so that they can click through to sign up to your list.

    Shocking Content Marketing Statistics

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Are SEO Articles more powerful than Postcards?

    Content is what makes the web-go-round so….If you haven’t done this already then it’s time to start creating content for your site.  Include lots of keyword rich articles so that you get traffic from the search engines, then make sure you add an opt in email form on all of your pages, so that people that enjoyed your articles can sign up for your list (the real reason you write articles).  Keep in mind that you don’t have to write all for the content yourself. You can hire one of our Article Managers to write the articles for you.

  • Will my SEO Writer create author resource boxes?

    Yes, your article marketing manager will  help you create the author resource boxes.  Variations will increase your dexterity with submissions and increase the chances you will be found on the search engines for target key phrases.

    market analysis

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • What are Benefits-Oriented Titles?

    The power of a benefits-oriented, compelling title cannot be overstated!  A well-written, “clickable” Title not only improves click-thru rates on the search engine results page, but is far more likely to result in conversions than a Title that merely lists keywords separated by commas.  A smart SEO copywriter will take this into consideration.

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    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Should I add CALL TO ACTIONS?

    Yes. Call to actions are essential to your online success.  The goal with any web site is to make it easy for customers to buy your products.  A clear and visible call to action will go a long way towards improving conversions – you don’t want to make prospects work to make their purchase.  Consider an A/B split test to see what works best for conversions in terms of the placement of your call to action.

    savvy

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Why Product-Specific Keyphrases are very effective?

    Your SEO writer will help you dig in to your analytics and do your keyword research to figure out the best overall keyphrase strategy, as well as improve your conversions.  With this data, you’ve a great resource for discovering those keyphrases ripe for optimizing your product or service pages and your conversions.

    Keyword Research

    Keyword Optimization

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Where should the SEO copywriter place keywords?

    SEO copy writing involves adding targeted keywords into your articles to achieve a high page ranking.  Keywords are typically added to the title, headings, alt tags and description. Expert SEO copywriters recommend strategically placing 2-4% keyword density in your copy.   It is very important that you place these keywords in such a manner that it blends with the natural flow of the article. It should not be placed forcefully.

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    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Why create benefit-specific, targeted web copy?

    Well written product/service pages boost revenues.  SEO Article pages are “money pages,” and if you own a web site, your SEO articles present a spectacular opportunity to improve your conversion rates.

    increase-sales

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • What are the benefits of an SEO Writer?

    SEO copywriters create high quality targeted web copy that leads to more conversions and sales, hence profits will increase.  Your site must be designed such that it is search engine friendly and allows easy navigation.  Most web site content is highly disorganized and causes visitors to feel impatient and abandon your site.  SEO copywriting is among the best methods available on the Internet for marketing your website on the search engines.

    Search Engine Optimization Articles

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • What will the Link Manager do every month?

    Your Link Builder will help you create meaningful connections (back links) with related sites.  Your Link Manager will make thoughtful posts in relevant forum and blogs and help you submit your web site to web directories.  They will also help you create social bookmarks to your web site articles (which increases popularity in the search engines).  Lastly, the Link Manager will help keep your blog pages and article pages fresh by making thoughtful comments on them.

     

    For instance, here is a highly recommended success path:
    Month 1:
    -Needs Analysis
    -Learning about the business
    -Discussing your thoughts

    Month 2:
    -Compiling all your competitors backlinks
    -Uncovering the “best” backlinks to target for a link building efforts
    -Creating comments on your blog and other blogs where your link appears = fresh content

    Month 3:
    -Creating links to your existing backlinks
    -Creating “Diggs” of your articles
    -Discussing your link building strategy

    Month 4:
    -Creating / Optimizing additional social sites
    -Directory Submissions & Social Bookmarks
    -Discussing your link building strategy

    Month 5:
    -Creating link partnerships with other complementary sites
    -Directory Submissions & Social Bookmarks
    -Discussing your link building strategy

    Month 6:
    -Develop “give to get” link building ideas for the site
    -Setup a link directory at the site
    -Discussing your link building strategy

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    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • How Does a Link Manager help my business?

     Having a Link Manager is a great way to build your business connections, both online and offline.  You may have heard the phrase “It’s who you know!”  Link Building is all about building more connections for your business.  Having links from other sites means that the search engines think that your site is a bit more important (hence they rank you higher).  Not only does link building help you get higher rankings, it also helps generate traffic from the humanoids as well ;) –you also get traffic from the people that click the links and visit your site.

    Social Media Marketing

     

    Your link builder will help you build links from partner websites such as; strategic partners, suppliers, contractors, etc. These types of sites typically instill a higher level of trust in the user because they signify a ‘partnership’. Partner links also produce many of the general benefits of linking such as direct traffic, increased trust by search engines, longevity, etc.
    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.
  • Will the Link Manager help me setup a “Link-To-Us” strategy?

    Yes.  Every website serious about link building MUST have a readily apparent ‘link-to-us’ call-to-action item. It’s important to have a dedicated page containing your referral banners and hyperlinks.  You can provide banners, pre-scripted links, link suggestions, etc. The benefit of offering the link code is that you control what the link says – the link anchor text.   Also, just having this type of call-to-action item inherently increases the probability of others linking to you – you’re ‘suggestive selling’

    Shocking Content Marketing Statistics

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Do you submit my website to search engines?

    Yes.  Your Link Manager will submit your web site to the Search Engines, including Yahoo, AltaVista, HotBot, AllTheWeb, Google, AOL, iWon and Netscape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory).  Not all SEs and Directories have the same rules for submission; therefore care will be taken to submit to the appropriate search engines by following their specific guidelines.

    Search Engine Presence

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • How do I view my competitor’s best back links?

    Your Link Manager will help you work smarter not harder, and show you which links to target.  To get top ranks, you must obtain high page rank back links in large numbers. Your competitors back links is a great place to look first since they have already blazed the trail.  Your Link Manager will aggregate all of your competitors best back link locations, send you a detailed report, and initiate a link building effort to those locations.

    PPC

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Will the Link Manager help me determine which DMOZ Categories are the best for my business?

    Yes.  Your Link Manager will help you identify the best DMOZ web directory categories for your business.  This step requires research to determine the best (most relevant) categories for your DMOZ Submissions. DMOZ.org is the largest open source internet directory online. Submission is free, but getting listed is difficult as the sites allowed into this directory are usually high quality and niche.  Consistent submissions increase your chances of being accepted.

    Event Marketing

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Will the Link Manager help me submit my homepage to Dmoz?

    Yes.  Your Link Manager will help you submit consistently to the largest, most trusted internet directory DMOZ.org  If you get listed here, your web site rankings will increase significantly.

    increase-sales

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Will the Link Manager help me uncover complementary businesses?

    Yes.  A smart link manager will always stress the importance of going after the complementary businesses in your niche. They will research and discover complementary businesses or “centers of influence”.  Establishing partnerships with these groups of people is absolutely essential and a vital cross promotional online marketing strategy.

    dominate

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • How does a Link Directory at my site help my traffic levels?

    Your Link Manager will help you build a robust link directory (resource page of complementary partners).  The Link Manager will build a link directory page comprised of complimentary business partner’s links.  Next, the Link Manager will start to send out link partnership requests.  Often times the Link Manager can obtain a full blog review for your company. Your Link Manager will initiate an ongoing reciprocal link building effort targeting relevant websites.

    Shocking Content Marketing Statistics

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Why do I need different versions of my directory submission details?

    Your Link Manager will creates multiple versions of your directory submission details to diversify your submissions.  When submitting to an internet directory or online yellow pages, you will need to have many versions of keyword rich titles and descriptions.  Having different variations of your directory submission details will enhance the dexterity of your linking efforts, and hence your search rankings.

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    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Do you have manual directory submissions?

    Yes.  Your Link Manager will manually submit your web site to ten plus directories per month.   Some of the directories will be general such as DMOZ, while others will be Niche Directories. Niche directories are directories directly related to your niche.  If you are a realtor in Los Angeles, your link manager will find a list of the best Los Angeles Realtor Directories and then start submitting to them.

    Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • What is a Social Bookmarking Persona?

    Social bookmarking is where people save bookmarks or favorite sites, to a public location. This step requires that your Link Manager setup a keyword rich persona for your bookmarking profile. This requires a certain character limitation and style of persona which is different that then directory persona.

    Shocking Social Media Marketing Statistics

     

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • How will Social Bookmarks help me?

    Social bookmarks are helpful because they help your website rank higher on the search engines.  A good link profile contains a healthy mix of all types of links.  If you are serious about generating more traffic from your website…social bookmarking is a must.

    2011-06-15_22360000059

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Why are .EDU back links so much better?

    Your Link Manager will help you uncover the best .EDU and .ORG links  – these are the most powerful links to obtain because they have higher trust levels with the search engines.

    .edu Link Building

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Do blog comments help my blogs rank higher?

    Yes.  Your Link Manager will help you with blog commenting. In this step they link builder will locate industry specific blogs, and spend some time to create thoughtful, grammatically correct blog comments for your website.  One of the most time consuming activities of online marketing is blog commenting. Your Link Manager will provide meaningful responses and comments on relevant blogs for you. Comments are useful, insightful, and relevant. They also help make the other bloggers aware of you, and they may start reading your blog and/or linking to it. Blog commenting is the best links you can get, because they are “contextual” meaning Google loves them because they are surrounded by relevant text.   Blogs very often have a box that appears on all of the comments that you make. To find a list of blogs that are related to your topic just do a quick search like this, blog + “your topic”. For instance  if you are looking for dog related forums your search term would be (blog + “dog”). This will return a full list of dog blogs that you can pick from.  Our methods for finding blogs are a bit more advanced as we uncover blogs that not only have high traffic levels, but also enhance your search engine back link portfolio.

    Website Costs

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Are Yahoo Answers effective?

    Yes.  Your Link Manager will help you get involved in the conversations over at Yahoo Answers. Your Link Manager will help you participate in social media conversations, such as Yahoo Answers.  Free discussion boards such as Yahoo! Answers are excellent locations to obtain relevant inbound links.  These back links are highly relevant and very powerful for your link profile.

    sales-increase

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Do you create status updates for social media sites?

    Yes. Your Social Media Manager will create interesting updates (approval based) and post those updates consistently to your social sites. Your Social Media Manager will help with developing contest ideas and implementing new strategies for social media success, Social Bookmarking in Digg, Delicious,  Twitter, Stumble Upon, etc.  Tweeting, Facebooking, optimizing your Facebook page, optimizing twitter pages, adding news content, developing new ideas for traffic building.  A consistent assessment and rating of the competition’s marketing strategy is also provided.

    • Search Engine Pros understand you don’t have time to waste on social mediaToo many businesses spend huge amounts of time and money on social media without the assurance of results. It’s not your job to dabble and see what works; it’s ours. We figure out the most efficient strategies for performance, and we pass along those strategies to you.
    • Search Engine Pros scoreboard system makes it easy to analyze and track your progress – With our system, you don’t need to rely on vague indicators of success. It pulls from thousands of data points and relies on only the most useful metrics, allowing you to make pinpoint adjustments and always continue to improve.
    • Search Engine Pros gives you everything you need to run social media on your own In addition to managing and executing on your social media campaigns, we also give you and your employees a plan to follow which supports our efforts in expanding your social media presence.

    Your Social Media Manager will help you create interesting updates (approval based) and post those updates consistently to your social sites. The 4 most popular social sites are Facebook, Twitter, Instagram and Linkedin. Your Social Media Manager will help with developing contest ideas and implementing new strategies for social media success.  We also assist with social bookmarking in Digg, Delicious,  Twitter, Stumble Upon and others.

    Social Media Presence

     

    Social Media Marketing StatisticsSocial Media Marketing StatisticsSocial Media Marketing Statistics

     

    Social Media Marketing

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.
  • Do you help with Craigslist ads?

    Yes.  Your Social Media Manager will help you create a Craigslist ad and post it every month on Craigslist.  Craigslist is one of the best ways to get traffic from the search engines.  Your Craigslist ad is also keyword rich, thereby helping your Google Rankings.  Depending on your category and offer, you will find Craigslist to be an excellent classified service that generates traffic from the Craigslist crowd. The Google spider will also follow links to your site based on the keywords used in the advertisement.

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • Do you submit to local internet directories?

    Yes. The Social Media Manager will help build positive content on your local sites such as Google Local, Yelp and many others.  Local Search enables users to find businesses and services within a specific geographic region. A Local Search Listing gives your business instant locally targeted exposure online.  Your Social Media Manager creates and submits your Local Profile to Google Plus Maps, Yahoo Local Listings, Bing and YellowPages.com and other niche local directories. This helps your business tap into local search engine traffic and deliver more potential customers in your local area.

    Social Media Marketing Statistics

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

  • How do I create social media sites?

    Your Social Media Manager will create and optimize social media sites which reflect the professionalism of your business. There are a number of other social web sites that your social media manager can create. By optimizing your content, you tell search engines which keywords are important to you. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure you have your target keywords in your titles, h1 tags, page urls, metas, body area, breadcrumbs and image alt tags.

    dominate

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • How does social media marketing grow my business?

    Social Media MarketingConsumers now co-author the stories brands’ tell. Push is now pull and monologue is now dialogue. Social Media is the newer, better, faster way to reach customers. Did you know that the fastest growing demographic on Facebook is 40-60 years old?  In the old days, we used to network in the coffee shops, nowadays, it’s all happening on social media sites.

    Social Media Presence

    The proliferation of social media brings with it a new world of business opportunities, but also the potential to waste an enormous amount of valuable time and resources.  You need to make intelligent investments in these tools to gain an edge over its competitors. With the help of an analytically-minded social media consultant, your company can:

    • Focus its efforts on efficient social media use without wasting time on uncertain results
    • Rely on a numbers-based system to track whether its social media use is effective
    • Develop an engaging social media presence without being forced to hire social media managers or getting locked in to indefinite contracts

    Santa Barbara Social Media Marketing Made Easy

    You will feel the pressure to invest more resources into social media as online networks continue to grow. Without a strategy that takes limited resources and numerical data into account, it will be impossible to know if its expenses are actually producing results.

    Social media sites are like personal newspapers of people’s lives. Some call it “lifestreaming”.  Smart companies are building massive emotional equity with social media sites.  Educational marketing on social sites will double your business this year, if executed properly (value adds, not pitches).  Did you know that Google is now crawling the Facebook Fan pages?  Social media marketing also helps your SEO efforts (nice dual benefit).  Permission based marketing is more important than ever.  Boost your “likes’ and your “followers”, and you’ll boost your sales and profits.  Get people to know, like & trust you!

    We’ll carry out a comprehensive analysis of your current social media presence. Relying on our expertise supported by analytics, we’ll translate the insight we gain into actionable advice to improve your performance. This advice will include suggestions for both short-term and long-term improvements.

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.   Ready to get started?  Inquire with Search Engine Pros today.

     

  • How do I increase followers on Twitter and Facebook?

    Your social media manager seeks out big names in your industry, and start adding value to them by way of retweeting their articles and doing other value adds.  If you have more twitter followers it will help boost your viewership and traffic.  Your Social Media Manager can also post niche related news articles on your twitter for you. More tweets = more viewership and traffic.  Need to add Facebook Friends? No problem, we’ve got you covered. More facebook friends = more viewership and traffic.

    Social Media Marketing

     

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • What is DIGGING an article anyways?

    Yes.  Your Social Media Manager will DIGG Your articles. Diggs are the most popular social bookmarks to have on your article.  We’ll help you increase the popularity of your article on major social bookmarking sites, which in turn increases rankings on search engines.

    Santa Barbara Social Media Marketing Made Easy

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • How do I increase views on Youtube videos?

    Increasing the views on your Youtube video happens automatically with a well planned web strategy.  We will help you get more views and make comments on your Youtube Videos.  Youtube is the 2nd largest search engine behind Google, and more Youtube votes increases your rankings in the Youtube Search Engine.   This will in turn increase the popularity of your video and help to increase rankings.  There are several tactics we use to increase the views of your Youtube video, but in general, the largest number of views will come from a consistent focus on the web strategy.

    People-Streams

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

     

  • What is the suggested usage of 10 hour block?

    Each month, your expert press release writer will write your press release and format the text for the major press release web sites.  Your favorite keywords will be included in the press release.  Your Press Release writer will conduct extensive keyword research prior to selection, and integrate keywords throughout the press release, especially in high-profile areas like the headline and intro area.   Relevant anchor text is also included (keyword-rich hyper links)  Social media profile links in release also are embedded to maximize exposure.  After you approve, the press release will be uploaded to the major press release outlets.

    For instance, here is a highly recommended success path:

    Month 1: Writing
    -Write SEO Enhanced Press Release #1 (400 words)
    -Upload SEO Enhanced Press Release #1 to your web site
    -Discuss SEO Enhanced Press Release Strategy

    Month 2: Submitting
    -Send Out SEO Enhanced Press Release #1 on the wire
    -Track results & send report
    -Discuss SEO Enhanced Press Release Strategy

    Month 3: Writing
    -Write SEO Enhanced Press Release #2 (400 words)
    -Send Out Enhanced Press Release #2 on the wire
    -Discuss SEO Enhanced Press Release Strategy

    Month 4: Submitting
    -Send Out SEO Enhanced Press Release #2 on the wire
    -Track results & send report
    -Discuss SEO Enhanced Press Release Strategy

    Month 5: Writing
    -Write Press Release #3 (400 words)
    -Staying compliant with Google Guidelines
    -Discuss SEO Enhanced Press Release Strategy

    Month 6: Submitting
    -Send Out SEO Enhanced Press Release #3 on the wire
    -Track results & send report
    -Discuss SEO Enhanced Press Release Strategy

  • What is a Press Release?

    A news release or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed or faxed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial newswire services are also used to distribute news releases. News releases are sent for the purpose of announcing upcoming conferences, new employees, new programs, upcoming events, new business partnerships and other related newsworthy topics.

    Social Media Marketing

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • What are the benefits of SEO-Enhanced Press Releases?

    Publishing newsworthy “search engine optimized” press releases with keyword-rich content can be a powerful strategy to expand your company’s brand. Proven, effective SEO-enhanced press releases will improve your online reputation, help reverse negative search engine results, and protect your brand by promoting a positive online image of your company. You’ll enjoy higher conversions and more targeted traffic every month that you send out a release. SEO Press Releases increase conversions by adding new levels of “credibility” to your web site. SEO enhanced press releases are similar to a traditional press release in every respect, except for the way in which it is written with high search keywords by a search engine expert. When search results show your press release on leading news sites, it lends instant credibility to your business.

    SEO Press Releases

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • How Do SEO-Enhanced Press Releases Increase Traffic?

    One of the many elements impacting your search engine ranking is the number of inbound links from reputable sources. Hyperlinks in SEO press releases can contribute many high-quality back-links. SEO press releases that are indexed and maintained by third-party websites (in addition to your own) will deliver continuous link value over time. The back-links increase rankings on the search engines (and hence, traffic).  Press Release back links are among the most powerful back links to have in your portfolio. A professionally written, SEO-friendly press release has tremendous potential to drive traffic to your website.

    SEO-Enhanced Press Releases Perpetually Promote

    SEO Press Releases

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Will you build links to the press release?

    Yes, we will help you build back links to the press release. Many people don’t realize (even some SEO’s), that just writing the press release is half the battle.  Search engines want to see the press release getting buzzed, retweeted, digged, etc.  Search engines also love fresh content, so when comments are made on your press releases, chances are it will be ranked higher.  Most of our client’s can barely find the time to write the press release, much less make comments on the article and help keep it fresh.  A Link Manager can provide meaningful responses and comments on your press release. Comments are thoughtful, meaningful, and relevant.

    adwords-consultants

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • How does a web designer / graphic designer help me?

    Your web design & conversion manager will assist you in adding web pages and blog posts, designing new graphics, adding youtube videos, researching competitors strategy, making insightful suggestions as to key improvement areas from a conversion standpoint. They also focus on tracking your competitors movements and provide a consistent assessment and rating of the competition’s marketing strategy.  Savvy websites generate more leads.

    dream

    savvy

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • What does ‘WEB 2.0’ mean?

    Web 2.0 is essentially referring to modern web design.  A true web conversion specialist has html skills and knowledge of advanced graphic design, and most importantly, can bring ideas to reality.  It’s important that you find an experienced team for this area of your business.

    improve

     

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

     

  • Why should I hire a web designer?

    Web designers are great to have on staff for help with fixing the graphics on your site and making your opt in graphics.  It’s great if you get 100,000 people at your web site, not so great if they don’t buy anything.  This is where a conversion expert, also known as a web designer, will help you.  It is important that you find a web designer that understands conversion best practices.  When you have a Google Friendly website with smart call to actions, your traffic and conversions increase.  More conversions = more revenue.

    optimized websites

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

     

  • How do I make my website appear more credible?

    This is why it’s essential to have an experienced conversion optimization expert on your team.  A conversion web strategist’s strengths are in getting people to take action at your web site.  This includes thinking critically about how the public views your web site, developing conversion strategies to generate more opt ins, inserting trust seals and audio testimonials, creating compelling tag lines at your site, photoshopping smiling faces and inviting graphics at your web site and creating short you tube videos which help explain the content at your site.  Having good sales copy is essential at your web site.  Your success online is directly correlated with the skill level of your web copywriter.  A good web design conversion manager can assist you with writing compelling sales copy at your web site.

    go

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • What are the benefits of hiring a Competitor Research Pro?

    Your Competitive Research Pro will ask you for initial advice and guidance regarding your ideas of competitors strengths and weaknesses.   Each month they will focus on building out a “competitor research grid” which quickly becomes the “holy grail” of your decision making processes.

    For instance, here is a highly recommended success path:
    Month 1:
    -Needs Analysis
    -Create an excel spreadsheet competitor grid
    -Determine your competitive analysis factors

    Month 2:
    -Study the competition’s keyword strategy
    -Organize competitor research document
    -Discuss competitor research document

    Month 3:
    -Study the competitions “centers of influence”
    -Organize competitor research document
    -Discuss competitor research document

    Month 4:
    -Study the competitions social media strategy
    -Organize competitor research document
    -Discuss competitor research document

    Month 5:
    -Study the competitions web design ideas
    -Organize competitor research document
    -Discuss competitor research document

    Month 6:
    -Study the competitions email marketing strategy
    -Organize competitor research document
    -Discuss competitor research document

    Ecommerce Sites

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • How does a competitor research grid help me?

    A competitor research is an excel document that catalogs and compares your competitors strengths and weaknesses.  Imagine a document that contains the best strategies of your competition–the strategies that cost thousands of dollars of trial and error marketing.  This kind of a document is priceless because it helps you avoid expensive marketing mistakes.

    outperform

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • How do I uncover my competitors best keywords?

    Your Data Research Pro will research and uncover your competitors best keywords.  They’ll show which keywords are the most “profitable” keywords with the highest ROI.

    Professional paid search consulting

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Can you send me breaking industry news about my business?

    Yes. For example, you will get helpful emails which show you the top stories in your industry.  If required, you may specify to have latest news or events about your customers businesses sent to your email address.  All lasting business depends on friendship.  Imagine being able to easily forward emails to your clients that were on topic and relevant about their business, their involvement in the industry, or helpful information that adds value to them.  This kind of value packed customer follow up will help maintain customer relationships.

    build

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • How does an Affiliate Pro help me?

    Each month your affiliate pro will help you develop your affiliate marketing strategy.  It’s essential to convey trust and instill confidence in these affiliate marketers, so they will feel comfortable to help market you on a commission only basis.  Your affiliate manager will help you setup professional banners, design your affiliate system, setup the email drip series, configure the referral urls and even handle all your affiliate pay outs via paypal.

    For instance, here is a highly recommended success path:

    Month 1:
    -Needs Analysis
    -Learning about the various affiliate platforms
    -Design your affiliate banners (see our own affiliate banners )

    Month 2:
    -Writing your affiliate email drip sequence
    -Creating content for the affiliates page
    -Uploading your affiliate banners

    Month 3:
    -Registering your chosen affiliate platform
    -Setting up your affiliate platform
    -Discussing affiliate strategy

    Month 4:
    -Researching competitor affiliate programs
    -Implementing competitors best strategy gems
    -Discussing affiliate strategy

    Month 5:
    -Finding and recruiting affiliates
    -Fostering affiliate relationships / handling payouts
    -Discussing affiliate strategy

    Month 6:
    -Finding and recruiting affiliates
    -Fostering affiliate relationships / handling payouts
    -Discussing affiliate strateg

     

    Affiliate Marketing Manager

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • How will an affiliate manager help my business?

    Setting up an affiliate system takes experience and time.   You will save time and money by letting the affiliate pro handle this area of your business.  Affiliate marketing relationships need to be nurtured and the affiliate pro will help you handle all of the affiliate support questions.  This will enable you to stay focused on your core business activities.

    build

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Do you design banner ads?

    Not only will your affiliate pro help you design beautiful banners in all the common sizes, they will also create email referral templates, social bookmark templates, blog review templates and other marketing templates to make it easy as 1-2-3 for your affiliates to get started promoting your product or service.

    Web Design Costs

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • What Are The Benefits Of An Affiliate System?

    If you have been in business for awhile, you know that word of mouth is the most powerful and effective way to get your “story” into the marketplace.  Imagine an army of marketers communicating your story and unique selling propositions to their friends and family–FREE.  Affiliate marketers help with link building–FREE.  Affiliate marketers help with social media–FREE.  Affiliate marketers help with PPC–FREE.  Affiliate Marketers communicate the results of trial and error marketing efforts–SO YOU DON’T HAVE TO!

    ppc4

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Why do I need an Email Marketing Manager?

    Email Newsletter Marketing

    Your email marketing manager will assist you in designing the email newsletter that will go out each month, setting up the graphics in the email, using our system to send out the email newsletter with the spam compliant opt out link.  Your email marketing manager will send you newsletters of your competitors and provide a consistent assessment of the competition’s email marketing strategy.  For instance, here is a highly recommended success path:
    Month 1:
    -Needs Analysis
    -Register for competitors newsletters
    -Study competitions newsletters

    Month 2:
    -Create email newsletter graphics
    -Implement into html format
    -Discuss email marketing strategy

    Month 3:
    -Create email opt in graphics for web site
    -Implement forms on web site for list building
    -Discuss email marketing strategy

    Month 4:
    -Create content for monthly newsletter
    -Send out monthly newsletter
    -Discuss email marketing strategy

    Month 5:
    -Create content for monthly newsletter
    -Send out monthly newsletter
    -Discuss email marketing strategy

    Month 6:
    -Brainstorm new ideas for list building
    -Send out monthly newsletter
    -Discuss email marketing strategy

    build

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Does sending out a monthly newsletter help grow my business?

    Yes.  Email marketing remains the lowest cost return on investment marketing available to business owners today.  Internet marketing conferences typically have the same mantra over and over, COLLECT EMAIL ADDRESSES.  The whole reason you have a web site, is to collect email addresses. Email marketing, across all industries, is the most effective weapon that business owners have in their marketing arsenal.

    Shocking Email Marketing Statistics

    improve

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Does my Email Marketing Manager help me with writing subject lines?

    Yes. Your Email Manager will show you the best and worst open rates for subject lines, according to recent studies.  If you want to ensure that your emails are going to get opened you should make sure your subject line announces your email.  It should do one thing only – get your reader to open the message and read the first sentence. Personalizing the subject line with your prospects name is also a good idea and try not to use to much hype. Once you get them to open the email be sure to provide them with something of value and they will take you up on your offer. If you become a resource to your readers then you will see the quality and quantity of responses change for the better.

    Email Marketing Subject Lines

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  • Why do I need an Email Marketing Manager?

    If you have been in business for awhile, you know that email marketing is complex and take a specialist to really excel at this marketing platform.  Some email marketing mistakes we see being made all the time include spam compliance issues, dull subject lines, emails not being compelling or too wordy, sending to your list too often, not collecting the right email addresses, not know list building techniques and how to get the right people to opt into your newsletter, not taking the time to create massive value in the newsletters you send out.  Internet marketing conferences typically have the same mantra over and over, COLLECT EMAIL ADDRESSES.  The whole reason for a web site is to collect and market to people on the email.

    increase-sales

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  • Will my Email Marketing Manager help me develop list building strategies?

    2011-06-16_17012700092Yes.  For example, your Email Manager will show you how to offer a free gift as an incentive for people to sign up for your list. This is a proven method in list building. The gift doesn’t have to be expensive, but it should have a high perceived value. For instance if your website is about dogs, then you could offer a free report on dog grooming. If you sell software you could offer a free trial download. Ensure your gift is something of great value to your potential subscribers and you will have people eagerly joining your list.

  • Are autoresponders really necessary?

    Yes.  Autoresponders are automated educational emails that go out after a prospect opts into your database.  They educate the client, and reduce the time you have to spend on the phone answering questions.  Autoresponders are especially effective for companies with large ticket transactions.  You may heard the phrase “Don’t ask for marriage on the first date…”  This notion is true in the business world when it comes to large ticket transactions, such as real estate, mortgages, computer support, etc, these industries especially must start refining their email marketing strategies if they are to succeed in the coming decade.  Email marketing is no different than any other type of marketing, the same rules apply. Your goal is to get as many prospects on your monthly newsletter as possible.

    sales-increase

     

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  • Will my Email Manager help my PPC campaigns?

     Yes.  Marketing superstars know that PPC campaigns work best when you combine it with smart email marketing campaigns.  Many people in the marketing world will be shocked if you tell them you are doing PPC before you setup your email list building strategy.   Don’t just pop your sign up form on your website and tell people it’s there. Sell it to them. The same way that you would sell them anything else. Make sure they know when they join your list that they will receive helpful and useful information that will benefit them greatly. Pull out all of the punches. Point out everything that you will do for them. Make it irresistible for them and they will join. You can even add testimonials from other subscribers as you would with a sales page.

    PPC email opt in strategy

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  • Permission based marketing is the key to success.

    When you start collecting email addresses from visitors that come to your website you will see a definite increase in the success of your marketing efforts.  To increase the number of people that you can market to every month, you might consider to offer them a free gift, report or subscription to your newsletter. With a newsletter you will have an excellent opportunity to build up a loyal readership. Then you can send a message to them every so often and remind them that you are still around. People are smart. Make sure you provide them with good information that is related to your product so that they will keep on reading. Be sure not to bombard them with just sales messages. Remember you want them to trust you!

    Santa Barbara Restaurant Marketing

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  • What are the benefits of SEO?

    Search Engine Presence

    Having optimized code on your web pages is one of the most overlooked aspects of web business today.  Code optimization is an ongoing process and involves 404 page creation, optimizing titles, metas, descriptions, fixing robots.txt file, installing Google analytics, setting up Google web master tools and uploading site map, checking for Google guideline compliance, fixing canonicalization issues, adding alt text to images, internally linking important key phrases on the site, making key suggestions as to improvement areas and organizing content into silos.

    Higher ROI: SEO is the lowest cost way to build a business today. Dollar for dollar, SEO brings you a higher return on your Investment than comparable forms of marketing.  It takes money to make money, and spending money on SEO is a great investment into your company’s long term success.

    Long Term Positioning: On the marketing battlefield, companies with the most long term competitive advantages will ultimately win in the end.  SEO creates a long term competitive advantage for your company.  SEO has a recurring ROI, unlike other forms of marketing.  “What goes on the web, stays on the web…”  There’s a sense of permanence with SEO marketing that’s unlike any other promotional effort.

    More Targeted Traffic: All great marketing comes down to three things; getting the right message in front of the right people, at the right time.  SEO and online marketing gives you more control over the targeting of your website visitors when compared to traditional marketing platforms.

    Promotion that Doesn’t Sleep:  There’s a sense of permanence to SEO in that what goes on the web stays on the web.  This means your ROI will keep growing into the future.  Think of SEO as “sustainable” marketing.  Imagine having your own marketing company working exclusively for you, 24 hours a day, 7 days a week, 365 days every year. That’s the benefit of SEO!

    Increase Brand Visibility: SEO can give your brand more exposure on the web. More exposure increases your brand visibility.  Increasing your brand visibility means more customers will know like and trust your product or service, and will be more likely to buy from you.  Optimized web sites generate higher rankings in Google which lead to increased sales of your product or service.

    Faster Loading Website:  You only have 10 seconds on average to capture the attention of a person at your website.  Every second counts! Properly validated and optimized websites will load faster, meaning you’ll capture more of those impatient web surfers and transform them to sales or leads.

    Cost Effective Marketing: SEO is among the most cost-effective ways of marketing today. When it comes to generating more business for your company, the lowest cost way to build a company today is through search engine optimization.

    Cross-Browser Compatibility: If you web site cannot be viewed properly in all browsers, this means you’re losing huge market share. Checking your web site in Chrome, Firefox, Internet Explorer and other browsers is important to ensure the maximum number of people can view your site without errors.  A web site must be consistent in all browsers so that it can be viewed by the greatest potential number of visitors online.

    Traffic Bumps

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  • How will I measure return on investment?

    Your SEO Manager will setup an initial traffic and rank report to determine your existing traffic and ranks to set a benchmark.  The most common measurement is a rank report and Google Analytics.  SEO Managers are constantly trying to stay ahead of search engine updates and keep your web site compliant with the ever evolving search engine guidelines. The goal of the SEO Manager is to consistently optimize the web site code for high search term key phrases.  The SEO Manager is also available to help you complex (and often critical) decisions regarding web design and impacts on search engine traffic.

    Has your online marketing strategy adapted to 2014 yet? - See more at: https://www.thesearchenginepros.com/7-shocking-online-marketing-statistics.html#sthash.6k46ZYvh.dpuf

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  • What is a rank report?

    A rank report will reveal how well your website is ranking for each keyword.  We regularly send our clients rank reports to show how the ranks are moving, either up or down. Ranks will rise or fall in relation to the SEO efforts of your competitors, and the amount of SEO you are doing on a monthly basis.

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Will my SEO Manager perform an audit of my web site?

    Yes.  Your SEO Manager will perform a complete and detailed report for you.  The report reveals the most important issues that are holding you back from getting top ranks on Google, such as duplicate content, hidden, invisible or misspelled text and canonicalization issues. Often times people will knowingly, or unknowingly “trick” search engines by stuffing paragraphs of invisible text on their web pages. Google and other search engines now have technology to seek out these black hat SEO practices. Don’t do it! You could get banned entirely. This same rule applies for spelling. Spell checking is becoming important as search engines are moving to auto correction during searches.  Having a good SEO manager keeps a watchful eye on content blunders that could be the “invisible conversion destroyers” for your internet business.

    Fresh Start SEO Website Audit

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Will the SEO Manager fix canonicalization issues?

     Yes. According to the Google Guidelines, a 301 redirect should be setup on your site which redirects the non www version to the www version of your site (or vice versa). This is to help Google avoid duplicate content issues in Google’s index.

    Duplicate Content SEO

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  • Will the SEO Manager fix my Doc Type Tag?

    Yes. The DOCTYPE tag should sit on the VERY first line of code for IE5 and IE6 – otherwise these browsers will revert to “quirks mode”. Check on your page source right now to see if there is a line of whitespace before the doctype.

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Will the SEO Manager setup Google Webmaster Tools?

    Yes. Google Webmaster Tools is a free service that helps you determine key issues that Google might dislike about your web site. For example, it will reveal 404 errors and whether or not your site map is uploaded and configured properly.  Your SEO Manager will setup your Google Webmaster Tools and provide you a login that you will own.

    2016-03-08_005242

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Will the SEO Manager setup and optimize my Google Site Map?

    Yes. In order to get high rankings on Google and other search engines, you need to implement two different types of site maps at your website. The first is for the Google spider specifically and it’s called your XML site map. The 2nd is for your visitors primarily and it’s called your User Site Map. There are two types of site maps 1.) Google XML site map, which you must upload through your free Google Webmasters Tools area, and 2.) a Web page site map, for user friendliness.

    sepros - landing pages

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Will the SEO Manager setup and optimize my Google Analytics account?

    Yes. Google Analytics helps you analyze your web site traffic.  Your SEO Manager will setup Google Analytics, and install conversion tracking code. Typically this is a Thank you page for your newsletter opt in, or a Thank you page for your Contact Us Form, or a Thank you page after a product is purchased.

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Will the SEO Manager optimize my alt tags, website titles and meta tags?

    Yes. High rankings on Google and other search engines are the result of optimized web page content and good incoming links. Your SEO Manager is 100% focused on optimizing your web page content. By optimizing your web page content, you tell search engines for which keywords you want to be found. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure you have your target keywords in your titles, h1 tags, page urls, metas, body area, breadcrumbs and image alt tags.

    Image SEO

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  • Will the SEO Manager internally link important keywords?

    Yes. This is called internal linking at your website.  Think of Wikipedia and how they link certain keywords to other areas of their site.  Both the Google spider, and your web site visitors will love websites that do this.  Your SEO Manager will include anchor text links on your web page articles and ensure proper keyword density. If you vary the keywords that you use you will give yourself a better chance of getting free traffic from the search engines. Many search engine specialists think that the search engines look for a keyword density of around 2-3%. This means that for every 100 words that you write you will need to mention the keyword 2-3 times. Try not let this affect your style of writing. It is important to keep the information interesting to your readers.
    Internal Linking

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  • Will the SEO Manager optimize your 404 page and 301 page?

    Yes.  Your SEO manager will setup 404 / 301 pages at your web site. This helps Google analyze problem areas at your site (which are then revealed in your Google Analytics), and also provides your visitors with a user friendly option to return to your homepage. A 404 page explains to the user that the page does not exist, and gives them an option to return to the homepage. Sadly, most websites do not have a 404 page, and their visitors feel like that monkey Russia shot into space. Avoid 301 page redirection unless you are truly redirecting your website to another domain. Don’t take chances of having your site banned like Business.com in 2006. A “302 redirect” command is an invitation for getting your site banned, since search engines don’t like temporary redirects. Source: wikipedia.org

    301 SEO

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  • Will the SEO Manager help optimize my Robots.txt file?

    Yes.  The SEO Manager loves to optimize Robots.txt files!  By optimizing your robots.txt file, you’ll enhance your find-ability on the web. The robot exclusion standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent cooperating web spiders and other web robots from accessing all or part of a website which is otherwise publicly viewable. Robots are often used by search engines to categorize and archive web sites, or by webmasters to proofread source code.

    Robots txt File Explained

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  • Will the SEO Manager help with competitor research?

    Yes.  Deep competitor research is essential.  In today’s fast paced marketing landscape, you will want a good SEO manager at your side, capitalizing on your competitor’s best tactics.  Your SEO Manager will gather a wealth of competitor intelligence, including keyword strategy, seo strategy, strengths and weaknesses.  The internet makes it very easy for you to do competitor research.

    outperform

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.

  • Will the SEO Manager help me identify my complimentary business categories?

    Yes. Your SEO Manager will help you research and discover complementary business categories for you. Complementary business partners, or “centers of influence” are a vital cross promotional online marketing strategy today.

    Event Marketing Online Promotion

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  • Will the SEO Manager help with DMOZ Submissions?

    Yes.  DMOZ Is the largest, most trusted internet directory and your SEO Manager will help with DMOZ submissions.

    “Like” the Facebook page for more helpful web marketing tips. Call 800-605-4988 to request a complimentary consultation.  Download the 101 Ways to Drive Traffic and learn how to promote your website and grow your web presence.  Ready to get started?  Inquire with Search Engine Pros today.