Marketing Pros and Cons of Facebook Groups vs. Facebook Pages
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Pros and Cons of Facebook Groups vs Pages
It was a cold, frustrating, non productive, rainy day in my web marketing career.
Against my better judgment, I descended into the depths of outdated Facebook “how to” articles and ended up in a vortex of nothingness. I kept telling myself, “Breathe in deeply and exhale slowly. The answer is just around the corner.”
My head was throbbing with pain after 8 hours of hellish computer research. I felt lost, frustrated, utterly dejected. Two extra strength Advil were futile against this massive Facebook headache.
Surely, eight hours of intense internet research would lead to some kind of breakthrough, like a holy scroll of final teachings after a lifelong spiritual journey.
The whole day I spent searching the web for basic answers to seemingly simple questions about Facebook’s Group and Page settings.
Alas, nothing. 8 Hours. Still no clarity. No light bulbs shattering overhead. No beer shooting out the nose with enlightenment. Just frustration on tap. My beloved Facebook… I will always love you, but I don’t always have to LIKE you.
I just wanted to know if I should start a Facebook Page or a Facebook Group!
This mental sword fighting with Facebook’s instruction manuals went on for hours and left me feeling hopeless, starving and cross eyed.
My thinking mind was in full flight. No emergency exits. Being-ness didn’t stand a chance.
Did my life have meaning? I needed professional help so I visited my therapist around 6pm after work.
There I sat in the therapist office at the end of the day. The therapist said; “Taylor, we talked about this during your last visit. You made a promise to yourself, do you remember?” I felt numb. I couldn’t feel my legs and my head was ringing. I could barely hear the therapist’s words.
I began explaining the importance of this decision to my therapist (who by the way was half listening and Facebooking on the iphone). The squeaking sound of my stress relief toy slowly calmed me.
I just sat there, dazed, paralyzed by the paradox of choice and stuttering the words “Facebook Page… Group…Page …Group….Should go with a Facebook Page or a Facebook Group for my upcoming Santa Barbara SEO workshop – a group of business owners discussing web marketing each week.” Ready to check into psycho ward now.
It was one of the worst cases of internet research shell shock I’d experienced.
All drama, word play aside, and getting to the point like a good technical article should, I felt compelled to write a blog post that might save a few lost souls from the vortex of outdated “how to” articles on the web. Facebook account settings and features change on a monthly basis these days. Without a clear road map this research may drive you to drinking the egg nog this holiday season.
Before you go Googling through 100’s of outdated Facebook “how to” articles and losing 8 hours of precious being-ness, below are several pros and cons of Facebook Pages and Facebook Groups to help you make an informed decision.
Social Media is all about engagement. You’ve heard it before…the three E’s: Engage. Educate. Entertain. Decide what type of engagement you want to achieve with your social media communications strategy.
If your goal is to engage internally, then a Group is likely the most suitable option. If you want to engage with as wide a possible community you can, consider a Facebook Fan Page (keeping in mind the newsfeed and notification limitations of pages).
Seth Godin, master of the universe, expert marketer, evangelizes almost daily about the importance of “tribes”, your people…the ones that know like and trust you.
Growing your tribe should always be on top of your to do list (for both personal and business life) and Facebook is an undeniable catalyst when it comes to growing a community of like minded people.
What do you think? Do you have a social media strategy in place? What tips do you have to share about your experience with Facebook Pages and Facebook Groups? Please leave them below.
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