Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs
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Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs

ByEmma Ross

Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study…

3 ways merchants can use AI this holiday shopping season
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3 ways merchants can use AI this holiday shopping season

ByEmma Ross

Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…

10 Google Maps features that help me navigate more confidently
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10 Google Maps features that help me navigate more confidently

ByEmma Ross

Before Google Maps came along, I got lost while driving more than I’d like to admit. But after many years as a daily Google Maps user — from the early days of printing off maps from my desktop computer to today, with Google Maps as my trusty sidekick anywhere I walk or drive — I no longer worry about getting from A to B….

Upgrade to Google Analytics 4 before July 1
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Upgrade to Google Analytics 4 before July 1

ByEmma Ross

The sunset of Universal Analytics is coming soon and it’s time to move to Google Analytics 4. Starting July 1, 2023, standard Universal Analytics1 properties will no longer process new data. We know your Analytics data is important, so we want to make sure you’re fully set up on Google Analytics 4 before the sunset date to eliminate potential gaps in coverage. What happens after…

Enabling A Safe Digital Advertising Ecosystem
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Enabling A Safe Digital Advertising Ecosystem

ByEmma Ross

Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we’ve worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers and publishers that make the internet so useful. And every year, we share key actions and data about our efforts to keep the ecosystem safe by enforcing our policies…

Grow Your Games Business With Ads
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Grow Your Games Business With Ads

ByEmma Ross

There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage your audience and take advantage of a new, smarter approach to monetization. Help inactive players rediscover your game Let’s face it, the…

App Campaigns Make Their Landing: Introducing A Simpler Name For Google’s App Ad Solution
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App Campaigns Make Their Landing: Introducing A Simpler Name For Google’s App Ad Solution

ByEmma Ross

People reach for their mobile phones throughout the day for help getting things done. And it’s often a mobile app that delivers what they need—whether it’s a new pair of rain boots or a puzzle game to pass the time during a commute. Universal App campaigns help connect your app with more of these app-happy consumers. Today, we are simplifying the name of “Universal…

Using AMP To Make Display Ads Safer, Faster, And Better For Users
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Using AMP To Make Display Ads Safer, Faster, And Better For Users

ByEmma Ross

The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user experience. Because of this, Google has expanded serving AMPHTML ads not only to AMP pages, but also to regular web pages. As of January this year, 12% of all display ads served by Google are now AMPHTML…

Help Influence And Understand How Your Products Appear On Google
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Help Influence And Understand How Your Products Appear On Google

ByEmma Ross

Shoppers turn to Google to find products that are just right for them. And you rely on Google Manufacturer Center to ensure your products are represented well. In fact, more than 5,000 brands use Manufacturer Center to improve their presence on Google. To kick off the new year, we’re making those interactions even better by introducing new ways to show high-quality and inspirational content to shoppers,…