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Case Study: Blush Restaurant + Lounge

Restaurant in Santa Barbara, CA

“Search Engine Pros continue to impress us!”

Client: Blush Restaurant + Lounge
Industry: Restaurant
Location: Santa Barbara, CA

The Problems Max's Restaurant is a "locals favorite" restaurant in Santa Barbara, that's been serving up high quality food for over 3 decades. Like most restaurants, they face the challenge of overcoming the slow seasons throughout the year to maximize their income potential. Their web site was outdated and did not view properly on mobile phones or tablets. This was costing them ranks on Google and other search engines because more than half of all searches occur on mobile phones now. Making the website mobile friendly was the highest priority item. In addition they had warnings on their Google Webmaster Tools console. These issues were preventing the website from ranking on the first page of search engines. They consulted with our internet marketing experts to find out if modernizing their web presence could improve their overall online performance and help them boost their slow season sales. The Solutions WEBSITE: We started by designing a high quality, mobile friendly WordPress Content Management System, Santa Barbara Restaurantequipped with all of the best plugins to maximize their SEO and social media. We created a unique looking website that captured the charm of Max's Restaurant. The new website views perfectly on mobile and tablet devices, as well as various types of browsers. SEO: Next, we ran a keyword research report to identify a set of high traffic / low competition keywords that we could use on the blog and social sites. After choosing the best keywords, we wrote a keyword rich description of the restaurant (essentially a BIO) with these keywords, and published it into dozens of local website directories and social media sites. We then plugged in those keywords in all of the best locations on their website to enhance the Google friendliness of their website. I told them, "We're going to wine and dine the Google Spider, just like you do your customers!" SEO is broken into two distinct buckets: "on page" factors and "off page" factors. On page factors include such items as: a website’s crawl-ability, internal linking, keyword selection and placement, meta tags, etc. Off page factors (which are far more important) include building link popularity (inbound links) into your website. There are over 250 factors that determine whether your website will rank on high on Google. Google’s mission is to organize the world’s information and make it universally accessible and useful. The SEO’s mission is to organize the client’s information and make it robotically accessible and profitable. Restaurant Social Media MarketingSOCIAL MEDIA: Next, we helped Max's Restaurant optimizeCheck In Offer their social media presence, including Yelp, Trip Advisor, Facebook, Twitter, Linkedin, Youtube and Open Table. Correcting Google Plus Local Listing address errors was the highest priority fix initially. Search Engine Pros social media team has a unique approach to social media, incorporating SEO and high touch graphic design. This provides our clients with an unrivaled competitive advantage. Our distinguished social media practitioners deliver a sustained, integrated, managed, measurable ecosystem that is guided by our clients’ preferences. We design, create and deliver a high-quality, professional social media strategy that matches our clients business and style. We also implemented a CHECK IN OFFER for social media which enables customers to get a coffee in exchange for checking in on their Facebook with their phone. Interesting Stats: Did you know that 66% of marketers claim that social media indirectly impacts their business performance? Furthermore, 47% of Americans say Facebook is their #1 influencer of purchases. (Forbes) BLOGGING: Now that Max's Restaurant had a powerful Google Friendly WordPress Website publishing platform, we opened up discussions around creating a publishing plan to shape perceptions and stay "top of mind" with the target audience. Our ultimate goal was to get more customers into the restaurant. We developed a solid content publishing plan that included blogs, newsletters and local event promotions with strategic steps to success.Restaurant Email Newsletter The content we write contain high traffic keywords, anchor text, alt tags, and title tags to help the web site rank higher and generate more traffic from the search engines (which is where 80% of consumers make buying decisions now - search engines!). The content engages, entertains, educates and incentivizes customers to keep coming back to the restaurant. Links to local events are added to generate good will with local partners. The "multi-touch" marketing approach creates a "ubiquitous presence" that builds the restaurant brand and increases word of mouth referrals. EMAIL NEWSLETTER: Max's Restaurant was frustrated with their existing newsletter system. It had a clunky interface that made sending out newsletters inefficient. The newsletter itself was very basic looking. It did not view properly on all devices and lacked links to social media. We helped Max's design a high touch email newsletter, and organize the email list. We created an "E-Club" opt in strategy on their website homepage. The E-Club enables Max's customers to get a free pasta dish in exchange for signing up for E-Club email newsletter specials. We helped Max's research and decide on a set of high open rate email subject lines. Email newsletter subject lines are critical to success. With each newsletter, we research open rates for various email subject lines before deciding on the best email subject line (and byline) to use. Marketing TipsEmail subject lines matter. Really. 64% of people say they open an e-mail because of the subject line. Personalized subject lines are 22.2% more likely to be opened. For B2C emails, the words “Alert,” “New,” “News,” “Bulletin,” “Sale,” “Video,” “Daily,” or “Weekly” (though not “Monthly”) all increase open and click-through rates. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. Interesting Stats: 64 percent of marketers say increasing email click-throughs and open rates is among their top priorities this year. 67 percent of marketers say that email is key for attracting and engaging prospects, and the best path to increase marketing ROI. (Forbes) The Results Now that Max's Restaurant had an optimized website, optimized social media presence, and optimized newsletter system, they were ready to start publishing keyword rich blogs and storytelling about the various events and specials at their restaurant. By sending out consistent marketing messages to local prospects over the next 6 months, they were able to see a 340% increase in website traffic. Owner Henrietta said the following: "Our website traffic continues to increase since we launched our new web strategy with the help of Search Engine Pros. We are glad to see the web presence making a difference in our customer base. We've tried many different providers in the past, and Search Engine Pros really understands these complex web marketing goals." Max's Restaurant is now on first page of Google for "Santa Barbara Restaurants" The new website is now attracting high-quality organic traffic. This is not a fluke, but rather a result of the smart combination of a Google friendly web site with constant editorializing on the blog and social sites. "Santa Barbara Restaurants" gets 6,600 people searching for it every month. This keyword is one of the "gold medal" keywords to be listed for on Google due to it's large search volume. This is a keyword that Max's customers search for every day. Here’s the important thing to keep in mind: This keyword has a $3 suggested bid on Google Adwords. ( $3 for every click to the web site in Google Adwords program). However, when you get listed in the organic results section, those clicks are F-R-E-E. Santa Barbara Restaurant Santa Barbara Restaurants Santa Barbara Restaurants Santa Barbara Restaurants

 

The Problems Max's Restaurant is a "locals favorite" restaurant in Santa Barbara, that's been serving up high quality food for over 3 decades. Like most restaurants, they face the challenge of overcoming the slow seasons throughout the year to maximize their income potential. Their web site was outdated and did not view properly on mobile phones or tablets. This was costing them ranks on Google and other search engines because more than half of all searches occur on mobile phones now. Making the website mobile friendly was the highest priority item. In addition they had warnings on their Google Webmaster Tools console. These issues were preventing the website from ranking on the first page of search engines. They consulted with our internet marketing experts to find out if modernizing their web presence could improve their overall online performance and help them boost their slow season sales. The Solutions WEBSITE: We started by designing a high quality, mobile friendly WordPress Content Management System, Santa Barbara Restaurantequipped with all of the best plugins to maximize their SEO and social media. We created a unique looking website that captured the charm of Max's Restaurant. The new website views perfectly on mobile and tablet devices, as well as various types of browsers. SEO: Next, we ran a keyword research report to identify a set of high traffic / low competition keywords that we could use on the blog and social sites. After choosing the best keywords, we wrote a keyword rich description of the restaurant (essentially a BIO) with these keywords, and published it into dozens of local website directories and social media sites. We then plugged in those keywords in all of the best locations on their website to enhance the Google friendliness of their website. I told them, "We're going to wine and dine the Google Spider, just like you do your customers!" SEO is broken into two distinct buckets: "on page" factors and "off page" factors. On page factors include such items as: a website’s crawl-ability, internal linking, keyword selection and placement, meta tags, etc. Off page factors (which are far more important) include building link popularity (inbound links) into your website. There are over 250 factors that determine whether your website will rank on high on Google. Google’s mission is to organize the world’s information and make it universally accessible and useful. The SEO’s mission is to organize the client’s information and make it robotically accessible and profitable. Restaurant Social Media MarketingSOCIAL MEDIA: Next, we helped Max's Restaurant optimizeCheck In Offer their social media presence, including Yelp, Trip Advisor, Facebook, Twitter, Linkedin, Youtube and Open Table. Correcting Google Plus Local Listing address errors was the highest priority fix initially. Search Engine Pros social media team has a unique approach to social media, incorporating SEO and high touch graphic design. This provides our clients with an unrivaled competitive advantage. Our distinguished social media practitioners deliver a sustained, integrated, managed, measurable ecosystem that is guided by our clients’ preferences. We design, create and deliver a high-quality, professional social media strategy that matches our clients business and style. We also implemented a CHECK IN OFFER for social media which enables customers to get a coffee in exchange for checking in on their Facebook with their phone. Interesting Stats: Did you know that 66% of marketers claim that social media indirectly impacts their business performance? Furthermore, 47% of Americans say Facebook is their #1 influencer of purchases. (Forbes) BLOGGING: Now that Max's Restaurant had a powerful Google Friendly WordPress Website publishing platform, we opened up discussions around creating a publishing plan to shape perceptions and stay "top of mind" with the target audience. Our ultimate goal was to get more customers into the restaurant. We developed a solid content publishing plan that included blogs, newsletters and local event promotions with strategic steps to success.Restaurant Email Newsletter The content we write contain high traffic keywords, anchor text, alt tags, and title tags to help the web site rank higher and generate more traffic from the search engines (which is where 80% of consumers make buying decisions now - search engines!). The content engages, entertains, educates and incentivizes customers to keep coming back to the restaurant. Links to local events are added to generate good will with local partners. The "multi-touch" marketing approach creates a "ubiquitous presence" that builds the restaurant brand and increases word of mouth referrals. EMAIL NEWSLETTER: Max's Restaurant was frustrated with their existing newsletter system. It had a clunky interface that made sending out newsletters inefficient. The newsletter itself was very basic looking. It did not view properly on all devices and lacked links to social media. We helped Max's design a high touch email newsletter, and organize the email list. We created an "E-Club" opt in strategy on their website homepage. The E-Club enables Max's customers to get a free pasta dish in exchange for signing up for E-Club email newsletter specials. We helped Max's research and decide on a set of high open rate email subject lines. Email newsletter subject lines are critical to success. With each newsletter, we research open rates for various email subject lines before deciding on the best email subject line (and byline) to use. Marketing TipsEmail subject lines matter. Really. 64% of people say they open an e-mail because of the subject line. Personalized subject lines are 22.2% more likely to be opened. For B2C emails, the words “Alert,” “New,” “News,” “Bulletin,” “Sale,” “Video,” “Daily,” or “Weekly” (though not “Monthly”) all increase open and click-through rates. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. Interesting Stats: 64 percent of marketers say increasing email click-throughs and open rates is among their top priorities this year. 67 percent of marketers say that email is key for attracting and engaging prospects, and the best path to increase marketing ROI. (Forbes) The Results Now that Max's Restaurant had an optimized website, optimized social media presence, and optimized newsletter system, they were ready to start publishing keyword rich blogs and storytelling about the various events and specials at their restaurant. By sending out consistent marketing messages to local prospects over the next 6 months, they were able to see a 340% increase in website traffic. Owner Henrietta said the following: "Our website traffic continues to increase since we launched our new web strategy with the help of Search Engine Pros. We are glad to see the web presence making a difference in our customer base. We've tried many different providers in the past, and Search Engine Pros really understands these complex web marketing goals." Max's Restaurant is now on first page of Google for "Santa Barbara Restaurants" The new website is now attracting high-quality organic traffic. This is not a fluke, but rather a result of the smart combination of a Google friendly web site with constant editorializing on the blog and social sites. "Santa Barbara Restaurants" gets 6,600 people searching for it every month. This keyword is one of the "gold medal" keywords to be listed for on Google due to it's large search volume. This is a keyword that Max's customers search for every day. Here’s the important thing to keep in mind: This keyword has a $3 suggested bid on Google Adwords. ( $3 for every click to the web site in Google Adwords program). However, when you get listed in the organic results section, those clicks are F-R-E-E. Santa Barbara Restaurant Santa Barbara Restaurants Santa Barbara Restaurants Santa Barbara Restaurants

Blush Restaurant + Lounge chose to modernize their web presence with the help of Search Engine Pros.

Case Study

The Problems

Blush Restaurant + Lounge combines refined social dining with a contemporary atmosphere that transcends from day-and night while keeping its local roots. Nestled in the heart of downtown Santa Barbara, Blush Restaurant + Lounge provides a modern stylish decor with a warm, ambient indoor dining room and exquisite outdoor patio accompanied with fireside seating.

Like most restaurants, they faced the challenge of overcoming the slow seasons throughout the year to maximize their income potential.    Blush’s web site was badly outdated and did not reflect the class and sophistication of the restaurant.  More importantly, it was not mobile friendly.  This was costing them ranks on Google and customers in their restaurant (more than half of searches occur on mobile phones now).  Making the website mobile friendly was the highest priority item.   In addition they had warnings on their Google Webmaster Tools console.  They consulted with our internet marketing experts to find out if modernizing their web presence could improve their overall online performance and help them boost their slow season sales.

The Solutions

WEBSITE: We started by designing a high quality, mobile friendly WordPress Content Santa Barbara RestaurantManagement System, equipped with all of the best SEO and social media plugins.  We created a unique looking website that captured the class and sophistication of Blush Restaurant + Lounge.  The new website views perfectly on mobile and tablet devices, as well as various types of browsers.

SEO: Next, we ran a keyword research report to identify a set of high traffic / low competition keywords that we could use on the blog and social sites.  After choosing the best keywords, we wrote a keyword rich description of the restaurant (essentially a BIO) with these keywords, and published it into dozens of local website directories and social media sites.  We then plugged in those keywords in all of the best locations on their website to enhance the Google friendliness of their website.  We told them, “We’re going to wine and dine the Google Spider, just like you do your customers!”

SEO is broken into two distinct buckets: “on page” factors and “off page” factors. On page factors include such items as: a website’s crawl-ability, internal linking, keyword selection and placement, meta tags, etc. Off page factors (which are far more important) include building link popularity (inbound links) into your website.

There are over 250 factors that determine whether your website will rank on high on Google.  Google’s mission is to organize the world’s information and make it universally accessible and useful. The SEO’s mission is to organize the client’s information and make it robotically accessible and profitable.

SOCIAL MEDIA:  Next, we helped Blush Restaurant + Lounge optimize their social media presence, including Yelp, Trip Advisor, Facebook, Twitter, Linkedin, Instagram, Pinterest, Youtube and Open Table.  This involves entering the new optimized BIO (with high traffic keywords) into the BIO  sections of these sites, and uploading and tagging photos with high traffic keywords.  One of the most urgent issues we faced was the address and verification issues associated with their Google Plus Local Listing.  After fixing, it only took a couple weeks before Blush started showing up Google for various restaurant searches.  Search Engine Pros social media team has a unique approach to social media, incorporating SEO and high touch graphic design. This provides our clients with an unrivaled competitive advantage.   We design, create and deliver a high-quality, professional social media strategy that matches our clients business and style.  The keyword rich social media status updates are “strategic” in that they help the SEO efforts.  We implemented a CHECK IN OFFER for Facebook that enables customers to get a coffee in exchange for checking in with their phone.

Interesting Stats: Did you know that 66% of marketers claim that social media indirectly impacts their business performance?  Furthermore, 47% of Americans say Facebook is their #1 influencer of purchases. (Forbes)

BLOGGING: Now that Blush Restaurant + Lounge had a powerful Google Friendly Email Marketing For Restaurant In Santa BarbaraWordPress Website publishing platform, we opened up discussions around creating a publishing plan to shape perceptions and stay “top of mind” with the target audience.  Our ultimate goal was to get more customers into the restaurant.  We developed a solid content publishing plan that included blogsnewsletters and local event promotions with strategic steps to success.

We write content with high traffic keywords, anchor text, alt tags, and title tags to help the web site rank higher and generate more traffic from the search engines (which is where 80% of consumers make buying decisions now – search engines!).  The content engages, entertains, educates and incentivizes customers to keep coming back to the restaurant.  Links to local events are added to generate good will with local partners.  The “multi-touch” marketing approach creates a “ubiquitous presence” that builds the restaurant brand and increases word of mouth referrals.

EMAIL NEWSLETTER: Blush Restaurant + Lounge was frustrated with the high cost of print mailing postcards, and wanted to setup a more cost efficient email newsletter system that would enable them to stay top of mind with their customers in the email inbox.  We helped Blush design a high touch email newsletter and organize the email list.  We created an opt in strategy which asked visitors to enter their email to download the previous weeks photos at the restaurant.

Each month we help Blush write a compelling email subject line that will increase open rates. With each newsletter, we research open rates for various email subject lines before deciding on the best email subject line (and byline) to use.

Marketing TipsEmail subject lines matter. Really. 64% of people say they open an e-mail because of the subject line. Personalized subject lines are 22.2% more likely to be opened. For B2C emails, the words “Alert,” “New,” “News,” “Bulletin,” “Sale,” “Video,” “Daily,” or “Weekly” (though not “Monthly”) all increase open and click-through rates. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best.

Interesting Stats: 64 percent of marketers say increasing email click-throughs and open rates is among their top priorities this year.  67 percent of marketers say that email is key for attracting and engaging prospects, and the best path to increase marketing ROI. (Forbes)

 

The Results

With the newly optimized website, social media presence, and newsletter system, they were ready to start publishing keyword rich blogs and storytelling about the various events and monthly specials.  By sending out consistent marketing messages to local prospects over the next 6 months, they saw a 275% increase in website traffic, more than double their previous website traffic levels.

Owner Mark said the following:

“Our website traffic continues to increase since we launched our new web strategy with the help of Search Engine Pros.  We are glad to see the web presence making a difference in our customer base.  We’ve tried many different providers in the past, and Search Engine Pros really understands these complex web marketing goals.”

Blush Restaurant + Lounge is now on first page of Google for “Santa Barbara Bachelorette Party” and 100’s of other search terms.  The new website is now attracting high-quality organic traffic.  This is not a fluke, but rather a result of the smart combination of a Google friendly web site with constant editorializing on the blog and social sites.

To put into perspective: “Santa Barbara Bachelorette Party” gets 110 people searching for this keyword every month. This keyword is one of the “gold medal” keywords to be listed for on Google due to it’s large search volume.  This is a keyword that Blush’s customers search for every day.

Here’s the important thing to keep in mind:  This keyword has a $2.00 suggested bid on Google Adwords. ( $2 for every click to the web site in Google Adwords program).  However, now that Blush is listed in the organic results section, those clicks are F-R-E-E.

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About Us & What We Do

We deliver customized online marketing solutions that match our clients preferences, business and style. Get more visitors, increase sales.  We bring together product design, brand communications, social connections and content to help businesses win the hearts and minds of friends and supporters.  Image matters. And having a professional approach with your marketing is priceless.  Get serious about your web marketing strategy – schedule a consultation with one of our pros today by calling 800-605-4988.  

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