Google Ads: Reach Gen Z audiences where they are on YouTube with new music ad solutions
| |

Google Ads: Reach Gen Z audiences where they are on YouTube with new music ad solutions

Coachella is one of music’s largest stages. For those unable to make it to the desert in person, YouTube was the place to keep up with the festival live — whether they were hosting a streaming watch party with friends, catching up with behind-the-scenes Shorts footage or listening on-the-go from their phone. And YouTube is the ultimate destination for content during festival season, especially among Gen Z…

Charting the Course for Third-Party Cross-Media Audience Measurement
|

Charting the Course for Third-Party Cross-Media Audience Measurement

Breaking measurement silos to meet marketers’ needs through 5 key principles The Association of National Advertisers (ANA) estimates that marketers waste $15B in ad spend annually in the US alone, due to lack of comparable cross-media audience measurement. As an industry, we’ve arrived at a crossroad. We have the opportunity to come together to solve cross-media measurement for marketers, agencies and consumers or we can…

Google Ads: New Ways to Multiply Your Results with Performance Max
| |

Google Ads: New Ways to Multiply Your Results with Performance Max

Learn about the latest features in Performance Max. They aim to help you in a few key areas, including new ways to optimize performance from Search inventory, create video assets, run experiments to measure conversion uplift and get deeper reporting. Advertisers who use Performance Max achieve on average over 18% more conversions at a similar cost per action.1 This five percentage point increase in just 14…

Improve How You Plan, Buy and Measure Your CTV Campaigns
| |

Improve How You Plan, Buy and Measure Your CTV Campaigns

We’re sharing new features in Display & Video 360 that advertisers have been using to plan, buy and measure their connected TV campaigns. Last December I tuned in from London to see Argentina win the 2022 FIFA World Cup Final, watching the game live on TV alongside almost 1.5 billion other people around the world. And on Sunday, many of our friends across the pond…

Google Ad Manager: Get to Know Our Privacy and Data Tools
| |

Google Ad Manager: Get to Know Our Privacy and Data Tools

As people’s expectations for privacy online shift, publishers are experimenting with new strategies to position their businesses for the next era of digital advertising. We believe the key to finding success in the privacy-first future lies in the unique relationships you’ve formed with your audiences. By investing in solutions that deepen these relationships, you can build trust and valuable first-party audiences to boost your…

Google Ads: Turning Data into Results with Data-Driven Attribution
| |

Google Ads: Turning Data into Results with Data-Driven Attribution

As the digital marketing landscape evolves, the need for nimble and durable measurement continues to grow. This is why we made data-driven attribution our default attribution model. It uses your account’s historical data to determine how people interact with your various ads and decide to become your customers. Today, data-driven attribution is the most-used attribution model for conversions used for automated bidding in Google Ads.1 Advertisers…

Video Ads: A New Way to Control and Optimize Frequency on YouTube
|

Video Ads: A New Way to Control and Optimize Frequency on YouTube

Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act. That challenge has only increased as linear TV viewership in the US has dropped from 100 million households in 2014 to a forecast of just 44 million by 2025. As reach declines, the number of times the audience sees an ad on TV is increasing. Seeing the same ad…

Why You want a YouTube Keyword Research Tool to Grow Faster
|

Why You want a YouTube Keyword Research Tool to Grow Faster

YouTube keyword research is an essential part of any video marketing strategy. By targeting the right keywords, you can reach a wider audience and ensure that your video content is more visible in search engines. Do you wonder what people search for on Youtube? Do you want to know where your audience is? To find the most popular and relevant keywords for your YouTube…

Google Marketing: 3 Tips to Maximize Budget Efficiency Across Media
| |

Google Marketing: 3 Tips to Maximize Budget Efficiency Across Media

In an increasingly fragmented media landscape, making good use of your ad dollars is a tall order. Using a siloed strategy means you’re at risk of unintentionally reaching the same people more often than desired. This can lead to an ineffective use of your budget and poor user experience. For years, we’ve seen leading brands improve the efficiency of their ad operations and media…

Google AdSense: Simplifying Privacy-Safe Ads Personalization
|

Google AdSense: Simplifying Privacy-Safe Ads Personalization

With many browsers blocking the use of third-party cookies, first-party cookies offer a privacy-first way for publishers and advertisers to create more relevant and engaging experiences for people who engage with their sites or apps. Large publishers with signed-in user bases and dedicated resources often use these identifiers to personalize people’s content and ads. However, not all publishers have these capabilities. That’s why in…