Dynamic remarketing allows companies to target their selected audience using information generated when the viewer clicks on a specific product or engages with a particular advertisement. In this way, the seller can show ads that are more likely to convert to a sale. The goal is to encourage the viewer to revisit the app or website for further consideration. Brands producing ads on websites…
Coachella is one of music’s largest stages. For those unable to make it to the desert in person, YouTube was the place to keep up with the festival live — whether they were hosting a streaming watch party with friends, catching up with behind-the-scenes Shorts footage or listening on-the-go from their phone. And YouTube is the ultimate destination for content during festival season, especially among Gen Z…
Breaking measurement silos to meet marketers’ needs through 5 key principles The Association of National Advertisers (ANA) estimates that marketers waste $15B in ad spend annually in the US alone, due to lack of comparable cross-media audience measurement. As an industry, we’ve arrived at a crossroad. We have the opportunity to come together to solve cross-media measurement for marketers, agencies and consumers or we can…
Learn about the latest features in Performance Max. They aim to help you in a few key areas, including new ways to optimize performance from Search inventory, create video assets, run experiments to measure conversion uplift and get deeper reporting. Advertisers who use Performance Max achieve on average over 18% more conversions at a similar cost per action.1 This five percentage point increase in just 14…
We’re sharing new features in Display & Video 360 that advertisers have been using to plan, buy and measure their connected TV campaigns. Last December I tuned in from London to see Argentina win the 2022 FIFA World Cup Final, watching the game live on TV alongside almost 1.5 billion other people around the world. And on Sunday, many of our friends across the pond…
As people’s expectations for privacy online shift, publishers are experimenting with new strategies to position their businesses for the next era of digital advertising. We believe the key to finding success in the privacy-first future lies in the unique relationships you’ve formed with your audiences. By investing in solutions that deepen these relationships, you can build trust and valuable first-party audiences to boost your…
As the digital marketing landscape evolves, the need for nimble and durable measurement continues to grow. This is why we made data-driven attribution our default attribution model. It uses your account’s historical data to determine how people interact with your various ads and decide to become your customers. Today, data-driven attribution is the most-used attribution model for conversions used for automated bidding in Google Ads.1 Advertisers…
Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act. That challenge has only increased as linear TV viewership in the US has dropped from 100 million households in 2014 to a forecast of just 44 million by 2025. As reach declines, the number of times the audience sees an ad on TV is increasing. Seeing the same ad…
YouTube keyword research is an essential part of any video marketing strategy. By targeting the right keywords, you can reach a wider audience and ensure that your video content is more visible in search engines. Do you wonder what people search for on Youtube? Do you want to know where your audience is? To find the most popular and relevant keywords for your YouTube…
In an increasingly fragmented media landscape, making good use of your ad dollars is a tall order. Using a siloed strategy means you’re at risk of unintentionally reaching the same people more often than desired. This can lead to an ineffective use of your budget and poor user experience. For years, we’ve seen leading brands improve the efficiency of their ad operations and media…
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