How To Automate Your Video Marketing Strategy
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How To Automate Your Video Marketing Strategy

Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Live videos sent through emails, put on company websites, or posted on social media feeds…

Google Display Ads: 7 PRO TIPS
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Google Display Ads: 7 PRO TIPS

Google Display Ads are visually appealing online advertisements that are essential to building and growing a company’s brand. Their high-quality imagery includes a call-to-action (CTA) that’s perfectly positioned to capture your audience’s attention. These Google Display Ads appear on over 650,000 apps and three million websites and are critical tools for advertisers who want to generate targeted website traffic.    You’ve seen these display…

Google Marketing Live Keynote 2022
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Google Marketing Live Keynote 2022

Another Google Marketing Live Keynote event has come and gone, and with it came a whole new list of Google product announcements, upgrades, and improvements. Google has stated several times that it will be more upfront with consumers and advertisers concerning its advertising network, which is largely expected given the global movement toward a privacy-first and more transparent internet. However, while privacy remains a…

Google Ads Dynamic Remarketing: 7 PRO TIPS
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Google Ads Dynamic Remarketing: 7 PRO TIPS

Dynamic remarketing allows companies to target their selected audience using information generated when the viewer clicks on a specific product or engages with a particular advertisement. In this way, the seller can show ads that are more likely to convert to a sale. The goal is to encourage the viewer to revisit the app or website for further consideration. Brands producing ads on websites…

Google Ads Custom Combined Audiences
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Google Ads Custom Combined Audiences

You’ve spent a considerable amount of time building your Google audiences. You’ve created in-market audiences, affinity audiences, and remarketing audiences. Now, it’s time to combine them all. Yes, you read that correctly. Google now allows advertisers to create combined audiences. Creating Advanced Customer Segments With Google’s combined audiences, you can create advanced customer segments out of your existing audiences. Let’s assume you offer a…

Google Ads Geofencing: 7 PRO TIPS
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Google Ads Geofencing: 7 PRO TIPS

Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…

CALL TRACKING: Which Keywords Trigger Phone Calls?
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CALL TRACKING: Which Keywords Trigger Phone Calls?

Is There a Better Way to Track Your Phone Calls? Most people enjoy the sound of a phone ringing, especially in business (unless it’s the car warranty people, of course!). For entrepreneurs and small business owners, the sound of a phone ringing is a very good thing indeed. It means people are interested in your business and called to find more information, or perhaps…

QR Codes Are Making A Comeback in 2021
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QR Codes Are Making A Comeback in 2021

Ever heard of QR codes? Unless you work in the marketing industry, chances are you’ve probably only heard of them occasionally. A QR code is essentially an enhanced version of the average barcode. However, they can hold roughly 350 times the amount of information that could be stored on a typical one dimensional barcode.  QR codes saw a sharp increase in popularity when they were…

Google Local Services Ads: 7 Tips &  3 Mistakes
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Google Local Services Ads: 7 Tips & 3 Mistakes

Google Local Service ads empower small businesses to advertise on Google and receive leads directly from potential customers. Google Local Service ads appear on the top of the SERP’s – or search engine results page – when people search for services within your area. By interacting with the ads, they will be able to see a list of all of the participating local services…

Improve Your Website Traffic With Schema Markup
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Improve Your Website Traffic With Schema Markup

Schema markup and Structured data are an SEO tool that can help improve the click through rate of your website on the search engine results page (SERP). While schema and structured data are not required they are highly recommended by all major search engines to help them pull the best data from your website in a way that makes it easy for users to…