The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.
When : Monday Nights 6pm-7pm Where : THE SANTA BARBARA VETERANS BUILDING 112 W. Cabrillo BLVD Santa Barbara, CA 93101 – 805-568-0200
Marketing automation and permission-based email marketing is being called the future of marketing by many of the most advanced marketing minds today.
When used correctly, follow up email marketing is one of the most powerful tools in your marketing arsenal. Smart marketers use targeted email marketing as a tool to follow up and add value; not to sell products.
Many people have difficulty brainstorming ways to add value through email. Instead they resort to selling products, services, or talking about themselves. Most emails are riddled with the three most dangerous words in marketing are “WE”, “I” and “OUR”. Too often people forget this concept in marketing and overuse these words in the copy. Check your keyword density, shift the focus to “You” and your conversion rates skyrocket.
Remarkable follow up systems “pre-program” an ideal experience for prospects and potential customers. This is called “marketing automation”.
Create an experience for your prospects that leads them down a rose petaled path, and shows them how to take the next step in the buying process. Don’t expect prospects to figure out the buying process on their own.
Use the new technology to deliver massive value to your prospects and clients, not to spam them with dull content. Focus on a delicate dance; time intervals should be spaced apart far enough so as to not innundate and annoy.
The marketing automation email systems these days have a dramatic impact not only on sales, but on support calls as well. Imagine an automation system that sends answers to common client questions, thereby reducing support calls by up to 50%? Smart follow up systems can double your business this year if you set it up properly with remarkable content. Conversely, if you’re sending dull content you’ll likely end up as bewildered as your prospects. Make sure you are sending truly remarkable value adds that have a universal appeal.
Consider bringing your laptop to the next meeting and helping others get more awareness via Facebook posts, Twitter Posts, personal recommendations, email newsletter mentions and any other method. The love you get is equal to the love you give. This is true in business too!
Considering bringing a stack of business cards to the next meeting. We have a business card wall, and everyone is encouraged to leave a stack of cards for networking with other business owners.
Do you know any web writers or web designers? Please refer them to our group coaching.
Business Networking Opportunities In Santa Barbara:
Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here
Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here
Santa Barbara Young Professionals: Business Networking with young entreprenuers. visit here
TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances and Focus Technology and Business Growth in the Santa Barbara Region. visit here
Locals That Rock: Social media smart group for advanced social media savvy business owners. visit here.
Get $100 for every referral! Marketing Superstars Wanted – You know who you are. Calling all complementary businesses, web designers, web consultants, graphic designers, flash designers, printing companies, business plan writers, speaking coaches, radio personalities, computer technicians, employment agencies, business brokers, pr media firms, or generally anyone interested in a residual income? See our Affiliate Program If you have a business that falls into one of the categories above, we might be complementary businesses and benefit from a joint venture.
Get Online. Get Ranked.
Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.
Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO. Taylor Reaume, The Search Engine Pros Founder, will discuss:
The latest cutting edge marketing strategies How to wine and dine the Google spider at your web site. Discover 4 powerful SEO Tools to help increase visitors to your web site.
Santa Barbara’s Only SEO Meetup Group
Learn SEO and internet marketing strategies at the weekly SEO meetup. Every Thursday at The Eagle Inn in Santa Barbara, California, The Search Engine Pros offer an SEO class that teaches ethical SEO strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.
SEO With A Personal Touch
Tired of road blocks in your marketing campaigns? To make it to the championships you need a fully synchronized team effort. Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication and social business. Work with a team that cares for all the right things. Inquire today. 800.605.4988
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