Why is PPC important?

PPC means pay-per-click, and it is used in digital marketing to improve an ad campaign. It is the quickest way to target brand awareness and put you ahead of your competitors. The importance of PPC for a business marketing campaign depends on its ability to utilize its campaign data effectively and assess changes accordingly. It is the most significant aspect of digital marketing that can increase your ROI (return of investment). PPC can do the following for a business. ✔ It can maximize the number of ad clicks ✔ It can target specific conversion styles by using desired cost-per-action (CPA) ✔ It can help you target ROAS (return on ad spend) to calculate your spend and revenue (ROI) ✔ It can maximize conversion rates and value while targeting low bids for ad space ✔ Help you to set up your overall budget estimates

PPC refers to pay-per-click advertising. Facebook, Google, and Microsoft Bing are examples of pay-per-click advertising platforms. Most PPC algorithms are designed to reward advertisers with relevant ads which follow their guidelines. For example, you could show up in position #1 and pay only $1 per click, and your competitor is in position #4 and paying $6 per click. Why is that? RELEVANCY. Most PPC platforms function like an auction with advertisers bidding for clicks. The PPC platform will assess the website’s quality to ensure users have an ideal experience when they visit the site. To effectively use PPC advertising, you should follow these tips. ✔ Establish your marketing goals ✔ Develop your preferred target audience and cater to them specifically ✔ Use keywords to structure your campaign ✔ Bid on your relevant keywords ✔ Design a quality yet mobile-friendly landing page, focusing on benefits and features ✔ Use Google Analytics to track your results ✔ Incorporate routine testing and optimization on your ad copy and landing pages

What Is the Difference Between Ad Impressions and Ad Clicks?

Ad impressions are a valuable metric that is used for counting the total number of times that your specific ad campaign has been viewed by your target audience. For instance, you will be able to gauge the number of times a single ad has been displayed on the screens of your target audience. Impressions can be measured for different types of ads, and you can also set up Ad Set Impressions that allow you to track a group of ads that fall under the same theme category. Using ad impressions helps you to assess and calculate the total number of views that your ad has generated. On the other hand, Ad Clicks are a metric that is used to count the number of times that your digital advertisement has been clicked by viewers to access an online site. The online advertisements for this metric can be varied to include texts, banners, or buttons. The primary goal of a digital ad campaign is to increase the traffic that is directed towards a website. Using Ad Clicks achieves this goal effortlessly because it is the best way to assess the quality of your site.

How Is My Cost for Advertising Determined?

Several variables go into the determination of your advertising costs on Google. As a result, there isn’t a simple and one-size-fits-all approach to answer this question. However, these are some reasons why there isn’t a clear-cut approach to determine advertising costs. ✔ They depend on the industry ✔ The customer lifecycle is not a fixed variable ✔ Trends are constantly changing If your ad is well-written, relevant, and becomes a success, your ad campaigns can become more cost-effective.

How Do I ensure Good Campaign Performance?

Quality Score is an effective tool that Google Ads uses to evaluate the different ways that you can improve your campaign performance. It indicates the precise factors that require improvement. The following are some helpful measures that you can use to improve your campaign performance. ✔ Review the three components of your Quality Score (Expected click clickthrough rate, ad relevance, and landing page) ✔ Create ads that are relevant to your keywords ✔ Find ways to improve your clickthrough rate (CTR) ✔ Update your landing page ✔ Use Quality Score in conjunction with other metrics

How do I define “Success” in a PPC campaign?

The most crucial step is to ensure that you set your goals for your ad campaign first. This is how you will be able to understand, track and measure your metrics to know where your ad is performing or not. The most common goals that you can set for measuring your success are the following. ✔ Your ad impressions ✔ Your ad clicks ✔ The expected click-through rate ✔ Your average cost-per-click ✔ Conversions as a bidding rate Once you have established your campaign goals, and you have launched your ad campaign, it is important to do routine maintenance such as product A/B testing.

Better Leads. More Sales.
PPC Ads

Search Engine Pros brings PPC marketing strategy to business owners in a format they can afford and understand. Rated 5/5 stars in 100+ reviews.

Request Proposal

Watch video

A BETTER WAY TO SPEND YOUR PPC BUDGET

Let’s face it, everyone is buying online nowadays. Having a professional website and PPC campaign is a key component to success. Customers prefer paying online, so why not let them. Let’s crank up your website visitor volume and turn your landing page into a dance floor.

Drive sales

Reach hundreds of millions of people looking to buy products like yours each day.

Reach more customers

Connect with the right customers across Search, Shopping, YouTube, and the web.

Get business insights

Measure the impact of every sale so you can show your products to the most valuable customers.

23

YEARS IN BUSINESS

380+

PROJECTS COMPLETED

75%

REPEAT CUSTOMERS

EXCEPTIONAL TEAM

We hire only the best from the top universities – assembling a team of experts encompassing design, coding, and writing skill sets. Everyone on our team is fully invested in helping our clients grow and thrive. If we make promises, it’s because we know we can fulfill them.

PRECISE PLANNING

We don’t settle for cookie-cutter solutions. Our meticulous discovery process ensures we define and deliver your exact vision. Sophisticated ad modeling and planning tools help to bring your campaign to life with precision while optimizing your marketing investment.

EXPERT EXECUTION

Our best-in-class managers, advanced project management software and industry-best practice standards drive better execution. Comprehensive dashboards and our proprietary client portal keep clients fully informed, providing peace of mind and keeping campaigns on schedule.

THE BEST WORK DEMANDS THE BEST TALENT

We know we’re only as good as the people we hire, so we only hire the best and the brightest. Attracting top talent requires a unique value offer. We do this by creating a working environment where our employees feel valued and appreciated. From paid sabbaticals to premier compensation, we pride ourselves on making Search Engine Pros a great place to work.

JOIN OUR TEAM

HOW WE HELP

Pay Per Click Marketing

85% of leads click on the top 3 ads on Google, Bing & Yahoo. Dominate your market with our paid search intelligence.

Google Advertising

Complete “Done for You” Google PPC campaign management by our paid search management experts.

Facebook Advertising

Connect with millions of customers and sell your products directly through Facebook, Twitter, and Pinterest.

Online Advertising

Your online presence is the foundation of your business. It “sells” your company 24/7, 365 days a year.

Keyword Reports

Use the best lead-generating keywords. Get the most out of being listed at the top of search engines by using the best-performing keywords.

Search Engine Marketing

With over 85% of leads now coming from the top 3 listings on Google, being on top is essential to growing your business.

ARE YOU RUNNING YOUR PPC CAMPAIGNS EFFECTIVELY?

We give your business a highly-targeted approach that identifies poor performance before it happens. Increase conversions. Decrease wasted clicks. We ensure you’re receiving the best results possible every month.

Is your PPC ad relevant to the keyword searched?
Are there any words in your PPC campaign that have a negative connotation?
Are there any words that can help the customer get a better picture of the offer?
Have you connected your PPC ad to the most important and urgent problem in the mind of the searcher?
Can your PPC ad be more specific?
Does your PPC ad speak to your audience’s pain points?
Can you create a PPC ad to discover potential insights about the customer?

REQUEST PPC AUDIT

READY TO CREATE A PPC AD FOR YOUR BUSINESS?

Start by telling us your goal. You have three goals to choose from, depending on what your specific business needs are.

Goal		When to use it
	Calls to your business	Use this goal if your business is primarily driven by customer phone calls.
	Actions on your website	This goal is ideal for web-based businesses that rely on e-commerce, web content, or online-only transactions.
	Visits to your store	For businesses that are looking for more people to visit a physical store, this is the preferred goal.

Once you choose your goal, we will guide you on a path to help you achieve it.

Need help? Give us a call at (800) 605-4988 and we’ll help you set up your account at no charge.

Need help with PPC?

Get A Free PPC Proposal

CLIENT REVIEWS

❝ We chose to work with Search Engine Pros, and Taylor Reaume. With so many positive recommendations coming to us for this company, we took a chance on them, and we are happy to say that we are glad we did. ❞

Casey McCann

Vice President / Hazelwood Allied

❝ My screenwriting book The Story Solution is now top ranking on Amazon USA and just made #1 best seller list in Amazon China. Search Engine Pros knows how to navigate these waters. ❞

Eric Edson

Author, Screenwriter / The Story Solution

❝ Search Engine Pros pushed our Santa Barbara restaurant to the top of Google and helped us get more traffic, more importantly we are reaching the right traffic. They operate from a place of abundance. ❞

Dave Burkholder

Owner / The Neighborhood Bar

❝ Within several months after hiring Search Engine Pros we started to see results,they helped us to get on the first page for key words like over coming public speaking here and presentation skills courses. ❞

Scott Topper

DJ / EMCEE / 3 Time Emmy Nominee

❝ When it comes to PPC, these are the PROS to see. They have a unique approach to PPC management that gets results. ❞

Curt Pickering

President / Santa Barbara Breakers

SEE MORE REVIEWS

GOOGLE AD PREVIEW TOOL

Build your own Responsive Google Search Ad copy. Embellish them with ad extensions like site links, call out, advertiser ratings, and so on. Share the link to this ad with your partners or boss.

Being On Top Is Essential To Grow Your Business

Here’s 10 reasons to choose Search Engine Pros

One stop shop. (Account setup, Landing page Design, Ad Copy, GTM and Analytics, Competitor Research, Product Research, Account Maintenance)
Did you know that cookies are going away? We offer clients protection from the pending cookie apocalypse by setting up advanced conversion tracking metrics that make it simple to see the road ahead clearly.
Avoid Google Tag Manager blocking by Adblockers. You’ll get Server Side Analytics to capture conversions accurately. Most browsers and ad blockers are now blocking 3rd party analytics scripts, such as Google Analytics (GA) and Google Tag Manager (GTM).
We offer numerous server-side tracking solutions designed for every need. Including clients, tags, and variables templates for the server Google Tag Manager container. As well as plugins and scripts for CMSs like WordPress or Shopify, and all the way down to custom-built sites and everything in between.
Improved data accuracy. With ITP and ad blockers on the rise, server-side tracking is the best approach for those looking to gain more control over data collection. Our Facebook tag for sGTM allows setting up FB CAPI based on any requests in the sGTM, not only GA4.
Extend cookie lifetime using server-side Google Tag Manager. We’ll show you how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
Faster loading Ads. Reduce your JavaScript load to a single event stream directed into your Server container. Don’t let these pesky scripts slow down your site, and increase your cost per click. Missing conversions will lead to bad decision making with your marketing campaigns.
Get more exclusive leads by being listed where 85% of people look for your companies… the top 3 spots! Run, manage and optimize Ads on Google, Facebook, Bing, and Yahoo. Helpful and detailed reports let you easily monitor your ads.
Google Sheet Integrations. Google Sheet tag for the server Google Tag Manager container that helps write data from sGTM to Google Sheet. This gives you more clarity with your conversion tracking.
We’ve helped eCommerce businesses grow revenue 4x, software companies double revenue, financial companies get more visibility, healthcare firms get new clients, and universities attract new students.

GET YOUR FREE PPC AUDIT

ENTER A KEYWORD TO VIEW YOUR COMPETITOR’S ADS.

LATEST BLOGS

How To Automate Your Video Marketing Strategy

Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Live videos sent through emails, put on company websites, or posted on social media feeds…

All Blogs | Google Marketing

Google Display Ads: 7 PRO TIPS

Google Display Ads are visually appealing online advertisements that are essential to building and growing a company’s brand. Their high-quality imagery includes a call-to-action (CTA) that’s perfectly positioned to capture your audience’s attention. These Google Display Ads appear on over 650,000 apps and three million websites and are critical tools for advertisers who want to generate targeted website traffic. You’ve seen these display…