Internet marketing trends like SEO (Search Engine Optimization) and PPC (Pay Per Click) are requiring business owners to increase their computer literacy skills and spend more time doing “listening” marketing.
Having a website is not enough to keep a business competitive today. You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.
Marketing an internet site is not an easy task –it’s fraught with challenges and seemingly easy tasks that Â end up being huge time consuming projects that take the business owner away from core business activities.
When it comes to the world of internet marketing, two of the most popular options available are SEO and PPC.
The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements has ventured into placing ads on the Internet and optimizing their web site for the search engines.
The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization andÂ pay per click. Attendees come to learn SEO andÂ search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.
When : Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER
Where : THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101