The Search Engine Pros Quiz
* Required Question(s)
In order to drive traffic to your site, we need gain an understanding of your business model and target market. We have found that this quiz increases the success potential for all parties. We will work with you through our step-by-step process to narrow the scope and present the options that match you the best. Feel free to download our
Company Brochure or subscribe to
our seo newsletter . Please complete The Search Engine Pros Quiz below. The quiz will require approximately 20 minutes to complete. If you prefer to take the quiz offline, download the quiz as a
word document here.
* 1. Please provide your contact information.
ACCURACY IS IMPORTANT Please give the most accurate responses. The quiz results will help us match you with the most compatible marketing strategies. The information is kept completely confidential so not to worry.
* 2. Business Vision - What attributes do you feel best describe you?
Comment:500 character(s) Max.
* 3. Tell us about your target market?
In this section, provide a description of your "ideal" customer in terms of this person or company's characteristics, attitudes, and buying behaviors. This description should be as complete as possible. A discussion of the information about the "population" to whom you will be selling, in terms of numbers and demographics (characteristics), like age, sex, education level, income level, and other important information. What do they like to do? What do they talk about? With whom do they associate? How do they learn? How do they contribute to society? Where do they look for you? When do they look for you? *Remember to copy and paste your answer out to your notepad before submitting this form.
Comment:500 character(s) Max.
* 4. Competition: Who are they and how are you different?
How can you over-deliver on your promises by adding unexpected value to make your product remarkable? Create a description of the competition for your products or services within your Target Market,including: Websites of top competitors? Characteristics of your top 3 competitors? Unique points of difference between you and your competitors? Tell us about the ways in which you will emphasize the difference between your products/services and those of your competitors, in terms of delivery, customer service, product differentiation, or other characteristics. *Remember to copy and paste your answer out to your notepad before submitting this form.
Comment:500 character(s) Max.
* 5. Tell us about how you got involved in this business?
What life situations or roles do you identify with that might connect you to a this target market? *Remember to copy and paste your answer out to your notepad before submitting this form.
Comment:500 character(s) Max.
* 6. Communication - What communication styles fit you best?
Comment:500 character(s) Max.
* 7. What are your clients urgent needs?
Example: The urgent need that may have prompted you to inquire with us may be a feeling of stress because you know you need more clients (and more money) but don’t know where or how to start marketing your business. Maybe the bills are really starting to pile up and you’re afraid. Or maybe you know what to do to market your services but just aren’t doing it. You’re procrastinating and your business is suffering as a result. *Remember to copy and paste your answer out to your notepad before submitting this form.
Comment:500 character(s) Max.
* 8. What are your clients' compelling desires ? (What would they like to move toward?)
Example: Let’s use you as an example again: Your compelling desires might be to feel confident and in control as you get as many clients as you would like from online marketing. Perhaps you want financial freedom. Perhaps you just want to be able to take 1 real vacation every year. Or maybe it’s all about having a thriving business that includes doing what you love and making tons of money. *Remember to copy and paste your answer out to your notepad before submitting this form.
Comment:500 character(s) Max.
* 9. What are the deep-rooted benefits your clients will experience as a result of your services?
Comment:500 character(s) Max.
* 10. What are three things that make your company memorable?
If there was one thing you could be known for within your target market, what would it be?
Comment:500 character(s) Max.
* 11. What is your 30 second elevator pitch?
Whom do you help and what do you help them do? Finish this statement, “I help…”
Example: I help . . . stop the losses and start generating a profit from their web site.
Comment:500 character(s) Max.
* 12. We will contact you with your quiz results. Please indicate the best day and time for a phone consultation. (multiple answers can apply)
Comment:500 character(s) Max.
* 13. Have you developed your online persona?
List five media outlets, ezines or print publications that serve your target market.
List your best guess of top five keywords and phrases for your site.
List your best guess at five article titles based on your keyword choices. If you can fit in your top keyword phrase, so much the better! Best guess is fine.
List your author resource box. Remember to include your area of expertise, your business/offer, a specific call to action, pertinent contact information and links.
Remember to copy and paste your answer out to your notepad before submitting this form.
Comment:500 character(s) Max.
* 14. What do your referral partners to say about you?
*Remember to copy and paste your answer out to your notepad before submitting this form.
Comment:500 character(s) Max.
* 15. How did you hear about The Search Engine Pros?
Thank you for taking the time to complete our survey. We will now evaluate the results of your Quiz. We will be in touch to discuss your options.
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