SEO Workshop: How To Use Google Analytics Vets Hall @ 6pm

Apr 16th, 2012 by Filed under Arachnophobia

How To Use Google Analytics

It’s Educational. It’s Informative. Join Us!

The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.

When :

Monday Nights 6pm-8pm
Where : THE SANTA BARBARA VETERANS BUILDING (by Sambos) 112 Cabrillo Natoma Ave Santa Barbara, CA 93101

What’s The Topic This Week?

Todays topic at 6pm is "How To Use Google Analytics"

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.

What can Google Analytics do for your business?

-Google Analytics makes it easy for you to track and analyze data about how people are getting to your website and what's performing well.

-GA helps business owners make good business decisions that are rooted in empircal evidence.

-Tracking software like GA helps you see how visitors get to and navigate around your website – valuable knowledge for you get the most out of your web site.

Google acquired Urchin Software Corp. in April 2005. Google's service was developed from Urchin on Demand. The system also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and used in the redesign of Google Analytics in 2006.[6] Google continued to sell the standalone, installable Urchin WebAnalytics Software through a network of value-added resellers until discontinuation on March 28, 2012.

The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service, currently in use on around 57% of the 10,000 most popular websites.[3] Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites (as currently ranked by Alexa).

GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.

Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.

GA's approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the report set. Through the use of GA analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

If your site sells products or services online, you can use Google Analytics e-commerce reporting to track sales activity and performance. The e-commerce reports show you your site’s transactions, revenue, and many other commerce-related metrics.

Users can officially add up to 50 site profiles. Each profile generally corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million pageviews per month (roughly 2 pageviews per second), unless the site is linked to an AdWords campaign.

If you're not tracking, your guessing, and you never want to guess with your marketing dollars.

Announcements & Upcoming Events
Business Networking Opportunities In Santa Barbara: Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here

Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here

Santa Barbara Young Professionals: Business Networking with young entreprenuers. visit here

TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances and Focus Technology and Business Growth in the Santa Barbara Region. visit here

image_01 image_02 image_03
Santa Barbara SEO Facebook

Get $100 for every referral!
Marketing Superstars Wanted – You know who you are. Calling all complementary businesses, web designers, web consultants, graphic designers, flash designers, printing companies, business plan writers, speaking coaches, radio personalities, computer technicians, employment agencies, business brokers, pr media firms, or generally anyone interested in a residual income? See our Affiliate Program If you have a business that falls into one of the categories above, we might be complementary businesses and benefit from a joint venture.

Get Online. Get Ranked.
Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO. Taylor Reaume, The Search Engine Pros Founder, will discuss:

list_button The latest cutting edge marketing strategies
list_button How to wine and dine the Google spider at your web site.
list_button Discover 4 powerful SEO Tools to help increase visitors to your web site.

Santa Barbara’s Only SEO Meetup Group

Learn SEO and internet marketing strategies at the weekly SEO meetup. Every Thursday at The Eagle Inn in Santa Barbara, California, The Search Engine Pros offer an SEO class that teaches ethical SEO strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.

Google Search Marketing Consultants
http://www.thesearchenginepros.com/uploads/2011-06-03_232206.png

SEO With A Personal Touch
taylor ="BORDER-RIGHT-WIDTH: 0px; BORDER-TOP-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; BORDER-LEFT-WIDTH: 0px;" />

Tired of road blocks in your marketing campaigns? To make it to the championships you need a fully synchronized team effort. Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication and social business. Work with a team that cares for all the right things. Inquire today. 800.605.4988

connect rss facebook tweeter youtube linkeden meetup

6 Harbor Way #209 Santa Barbara, CA 93101 800.605.4988 | TheSearchEnginePros.com

Call The Local Search Engine Marketing Experts Today - 800.605.4988

email

Enjoyed this post?
Be sure to subscribe to our Newsletter and get regular updates about awesome posts just like this one and more!

Say Hello / Share A Testimonial

0 Comments

Leave A Reply





*

Subscribe to our newsletter and get a variety of Free Marketing e-Books every month!

  • This field is for validation purposes and should be left unchanged.