Watch This Video Below To Learn How A Local Santa Barbara Social Media Agency Helps You Grow Online

Consumers now co-author the stories brands’ tell. Push is now pull and monologue is now dialogue. Social Media is the newer, better, faster way to reach customers.

Did you know that the fastest growing demographic on Facebook is 40-60 years old?  In the old days, we used to network in the coffee shops, nowadays, it’s all happening on social media sites.  Social media sites are like personal newspapers of people’s lives. Some call it “lifestreaming”.  Smart companies are building massive emotional equity with social media sites.  Educational marketing on social sites will double your business this year, if executed properly (value adds, not pitches).  Did you know that Google is now crawling the Facebook Fan pages?  Social media marketing also helps your SEO efforts (nice dual benefit).  Permission based marketing is more important than ever in 2012 and beyond.  Boost your “likes’ and your “followers”, and you’ll boost your sales and profits.

Get people to know, like & trust you!

Q: What will a Santa Barbara social media marketing firm do for my company?

A: The short answer is that they will bring more awareness for your product or service via PULL marketing methods.  A Santa Barbara social media marketing firm will help you create interesting updates (approval based) and post those updates consistently to your social sites. The most popular social sites are Facebook, Twitter, WordPress, Blogger, Blogspot. Your Social Media Manager will help with developing contest ideas and implementing new strategies for social media success, Social Bookmarking in Digg, Delicious,  Twitter, Stumble Upon, etc.  Tweeting, Facebooking, optimizing your Facebook page, optimizing twitter pages, adding news content, developing fun and new ideas for traffic building.  Competitor tracking – a consistent assessment and rating of the competition’s marketing strategy is also provided.

For instance, here is a highly recommended success path:
Month 1:
-Needs Analysis
-Learning about the business
-Discussing your social media strategy

Month 2:
-Setting Up / Optimizing Facebook
-Setting Up / Optimizing Twitter
-Discussing your social media strategy

Month 3:
-Creating 100 Facebook Updates
-Creating 100 Twitter Updates
-Discussing your social media strategy

Month 4:
-Getting approvals & scheduling updates
-Implementing social media strategy
-Discussing your social media strategy

Month 5:
-Creating a contest
-Fostering/Engaging/Responding/Monitoring
-Discussing your social media strategy

Month 6:
-Develop and execute on social media marketing plans
-Fostering/Engaging/Responding/Monitoring
-Discussing your social media strategy

 

Q: Does a Santa Barbara social media marketing firm help with Craigslist Ads?

 

A: A Santa Barbara social media marketing firm will indeed help you create a Craigslist ad and post it every month on Craigslist.  Craigslist is one of the best ways to get traffic from the search engines.  Your Craigslist ad is also keyword rich, thereby helping your Google Rankings.  Depending on your category and offer, you will find Craigslist to be an excellent classified service that generates traffic from the Craigslist crowd. The Google spider will also follow links to your site based on the keywords used in the advertisement.  Santa Barbara social media marketing is best executed as a smart blend of SEO, PPC, classified ads marketing, social media marketing and email marketing.

Q: Does a Santa Barbara social media marketing firm help with maintaining my Local Listings?

A: Santa Barbara social media marketing firms in general do not help with local listings.  However, at The Search Engine Pros, WE DO!   Your social media manager will help build positive content on your local sites such as Google Local, Yelp and many others.  Local Search enables users to find businesses and services within a specific geographic region. A Local Search Listing gives your business instant locally targeted exposure online.  It’s important for your business to find a smart Santa Barbara social media manager that knows how to create and submit your Local Profile live to Google Maps, Yahoo Local Listings, Bing and YellowPages.com –many Santa Barbara social media manager falls short here.  Submitting to local sites will help your business tap into local search engine traffic and deliver more potential customers in your local area. Local Search Optimization is an ongoing tasks that takes many months to start generating traction.  In our Santa Barbara social media workshop, business owners report that the day they got into the number ranks on Google Local was the day everything changed, and they started getting 5-10 calls per day.

Q: Does a Santa Barbara social media marketing firm help create social sites?

A. Yes.  Your Santa Barbara social media manager will also help you create and optimize Social Sites like Facebook. There are a number of other social web sites that your social media manager can create. We will allow you to pick 3 additional social sites, for example, blogspot, blogger, live journal, squidoo. By optimizing your content, you tell search engines which keywords are important to you. Search engines can only give your web page a high ranking for a certain keyword if your web page is relevant to that keyword. Make sure you have your target keywords in your titles, h1 tags, page urls, metas, body area, breadcrumbs and image alt tags.

Here is a twitter example for you: http://twitter.com/cciteam

Here is a Facebook example for you: http://www.facebook.com/cciteam and http://www.facebook.com/thesearchenginepros and http://www.twitter.com/santabarbaraseo

Facebook and Twitter are in many respects becoming more important than your actual company web site these days.  As search engine specialists, we’re helping you in a unique way with your social media strategy.  We’re different because we think from the search engines perspective, and we know that it’s not enough to just have a compelling copy.  Marketers create compelling copy.  Super Marketers create compelling copy that is also optimized for both humans AND the search engines.

Q: What about Ping and Posterous?

A. Yes.  Ping.fm and Posterous.com are unique social media update services that make your social media marketing more efficient and manageable.  Your Social Media Manager will setup the accounts and help get you started with your social media efforts.

 

Q: Do Santa Barbara social media marketing campaigns increase the number of friends I have on Facebook and Twitter?

A. Yes. Your social media manager connects you to centers of influence in your industry, and adds value to them by retweeting their articles and doing other value adds.  More twitter followers means more brand visibility and traffic.  Your Social Media Manager posts niche related news articles on your twitter for you. More tweets = more viewership and traffic.  Need to add Facebook Friends? No problem, we’ve got you covered. More facebook friends = more viewership and traffic.

Q: Do Santa Barbara social media marketing campaigns include DIGGS?

A. Yes.  Your Social Media Manager will DIGG Your articles. Diggs are the most popular social bookmarks to have on your article.  Digg.com is one of the social bookmarking sites that search engines pay attention to the most.  They increase the popularity of your article which in turn increases rankings.

 

Q: Do Santa Barbara social media marketing campaigns include YOUTUBE optimization?

A.  Yes, your Santa Barbara social media marketing manager will help you get more views and make comments on your Youtube Videos. Youtube is the 2nd largest search engine behind Google, and more Youtube votes increases your rankings in the Youtube Search Engine.   This will in turn increase the popularity of your video and help to increase rankings.

 

Q: Do you offer a FREE Santa Barbara social media marketing workshop?

A. Yes.  We do!  Come on down on Monday nights from 6pm-8pm and join us for an educational discussion covering topics ranging from Social media and SEO, to PPC and email marketing.

Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and social media marketing from other like-minded business owners who have developed effective internet marketing strategies.  Don’t be left behind in the race to the top of Google! Give us a call today to get started at 800.605.4988

Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO.

Taylor Reaume, The Search Engine Pros Founder, will discuss:

 The latest cutting edge social media marketing strategies
 How to wine and dine the Google spider at your web site.
 Discover 4 powerful SEO Tools to help increase visitors to your web site.

Santa Barbara’s Only Free SEO and Social media marketing class

Learn Santa Barbara social media and internet marketing strategies at the weekly Santa Barbara social media SEO meetup. The Search Engine Pros offer a Social Media Marketing class that teaches ethical SEO and social media strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.

When : Monday Nights 6pm-8pm

Where : THE SANTA BARBARA VETERANS BUILDING (by Sambos) 112 Cabrillo Natoma Ave Santa Barbara, CA 93101

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