Preferred Partners | Professional SEO Search Marketing Firm
Join The Search Engine Pros Mastermind Group
We are looking for complementary business partners to join our mastermind group.
Members of our group share newsletter mentions, blog reviews, links and in general support each other in the pursuit of common business goals.
Minimum Required Participation Level:
-1 Newsletter Mention Per Month
-1 Web Site Link
-1 Web Site Page Review: 500 word review
-1 Facebook / Twitter Mention Per Month
-Best Efforts At Word Of Mouth Referrals
If you have a business that falls into one of the categories below, we might be complementary businesses.
Web Designers
Computer Graphics & Imaging
Computer Consultants
Branding Consultants
Computers-Sys Designers
Information Technology Services
Copywriters
Internet Services
Advertising Consultants
Promotional Products
Commercials-Radio & Television
Advertising Signs & Displays
Display Designers
Sales Presentation Consultants
Public Speaking Coaches
Graphic Designers
Catalogs & Brochure Firms
Catalog Designers
Market Research & Analysis
Public Relations Consultants
Marketing Consultants
Market Survey Companies
Marketing Consultants
Telemarketing Service
Business Consultants
Business Plan Writers
Employment Agencies
Employment Contractors
Employment Service
Printing & Publishing
Bookbinders
Business Brokers
Franchising
Signs-Equipment & Supplies
To join our group, please send an email to
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*Must have at least 5 clients to be considered.
Feel Free to search for some of your own complementary partners by using this handy tool:
Well, it is one that does not offer the same services and products as you (that would be a competing business!) It does offer things that are related to your business and that may be of use to your customers.
For example, Jody sells sporting goods through her web site. She has found three complementary businesses in her local area. Andy is a tennis coach who also has a web site giving tennis tips, Theresa is a physiotherapist and Larry is a dietician. Anybody interested in buying sports goods would potentially be interested in using these other services.
To identify complementary businesses for yourself, sit down with a sheet of paper and a pen. Write down every linked product or service that you don’t offer but that is related to what you do. Some points to consider:
Complementary doesn’t mean it has to be in the same field. For example, you may offer accounting services so complementary businesses would be those selling accounting software or calculators and those offering other business services.
Evaluate the relevance (both online and offline) to your business and theirs.
Considering using directories as a way to see what other businesses in your category.
Having found some potential business categories, have a look at a few in each category and choose ones that suit you in terms of
Location
Mode of operation (online, offline or both)
Professionalism
Size of the business
Marketing presence
Attitudes towards customers
You now have a list of complementary businesses that you are prepared to deal with.
Now this is where the fun starts! Being a good business connector is all bout being aware of your complementary business partners as you are talking to your customers each day.
Once you build a relationship with some complementary businesses, there are various ways you can help each other reach potential customers.
Have discounted or reciprocal advertising arrangements
Swap articles for newsletters and web sites
Sell a product for each other
Barter work from each other
Carry business cards to distribute if the occasion arises
Exchange links and banners on web sites
Recommend each other to interested clients
Work together and have combined newsletter
Share a bulk marketing exercise (eg direct mailing, seminar, stall at an expo)
Distribute flyers for each other (eg when doing a letter box drop or visiting noticeboards)
Print advertising material on reverse sides of a flyer to half distribution costs
Exchange information within the industry, especially major changes
Review each other’s products or services
By working with some complementary businesses, you can enhance your potential client base for far less money than most marketing methods. Objective perspectives will help you grow your business in a ways you never imagined. Also, personal referrals between businesses are always more effective than commercial advertising. It makes good business sense to work together rather than individually, so why not find some complementary businesses today?
"Why just build a website, when you can build a business!"
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Dyer Consulting Group is a small business consulting firm specializing in working with entrepreneurs and small businesses to help them develop more targeted and effective Strategic and Financial Plans. These plans help Dyer Consulting Group's clients make better decisions, reduce their expenses, and boost their bottom line. With today's unpredictable economic environment, it is increasingly difficult for entrepreneurs to successfully start new businesses or for existing small businesses to remain profitable. Dyer Consulting Group works with businesses to identify areas of opportunity for using their limited resources – time, money and people, and make the changes necessary so that they are building a more financially secure business.
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