For instance, here is a highly recommended success path:

Month 1:
-Needs Analysis
-Discovering improvement areas
-Competitor Research

Month 2:
-Setting Up Split Test Ads / Matching Landing Pages
-Studying Bounce Rates
-Discussing PPC Strategy

Month 3:
-Designing New Landing Pages
-Setting up Landing Pages
-Discussing PPC Strategy

Month 4:
-Adding Negative Keywords
-Implementing competitors ideas
-Discussing PPC Strategy

Month 5:
-Continuous A – B Split Testing Of Ads
-Brainstorming new ideas based on data collected
-Discussing PPC Strategy

Month 6:
-Implementing give to get strategy
-Setup opt in forms
-Discussing PPC Strategy

Questions regarding your landing page strategy:

A dynamic landing page will greatly increase your click through rates.  To win the Google Adwords war, you must increase your CTR (Click through rates).  The big mistake every makes with PPC is they send everyone to the homepage, rather then to a specific landing page.  That’s the main reason why most people fail at PPC is because they don’t understand why Google is charging them so much money per click (it’s because secretly Google would rather not have them on the network).  Google wants to send it’s visitors to highly targeted landing pages (creating a good experience for Google users).  Imagine if all of the ads took you to a page which was not relevant to what you clicked on?  You would be pretty upset right?

Creating targeted landing pages is one of the big keys to success with Google Adwords.  We have the ability to create 2 types of landing pages.  One is called “dynamic” and one is called “static”.  The dynamic landing page is more involved and requires programming code into the landing page that will dynamically pass the keyword which was searched into the landing page (thus increasing the relevancy for the visitor and also quality score when the Googlebot crawls the page).

If you choose to just go with a “static” landing page, that is okay as well.  The static landing page is still much better than no landing page at all.  From a “visitor segmentation” perspective, it will do wonders for your conversions and it will greatly enhance your click through rates.  Remember, the goal with Google Ads is to “get the click”, hence, simple, attractive landing pages which compel the visitor to click through to the homepage is the goal here.

View Our Past Work Below:

Dynamic Landing Page Example ($1500 setup fee):

PPC LANDING PAGE 1 PPC LANDING PAGE 2 PPC LANDING PAGE 3

PPC LANDING PAGE 4 PPC LANDING PAGE 5

Static Landing Page Example: ($500 setup fee):

PPC LANDING PAGE 6 PPC LANDING PAGE 7 PPC LANDING PAGE 8

PPC LANDING PAGE 9 PPC LANDING PAGE 10 PPC LANDING PAGE 11 PPC LANDING PAGE 12

PPC LANDING PAGE13 PPC LANDING PAGE 14 PPC LANDING PAGE 15 PPC LANDING PAGE 16

PPC LANDING PAGE 17 PPC LANDING PAGE 18 PPC LANDING PAGE 19 PPC LANDING PAGE 20

Questions regarding your target market we’ll have for you:

• What are the 4 different types of visitors that come to your site? (e.g. seeking information, seeking a consultant)
• What are the 4 “segments” that you would ideally like to cater to? (e.g. Large Hospitals, Mid Size Businesses etc)
• What are their motives? (e.g. what are their specific desires or pains ?)

It is important to create a targeted landing page for each segment of the above.   Each segment will have its own behavior, buying criteria, needs and requirements. Understanding the motives within each segment or category enables you to create a more personal experience for a prospect or customer. Targeting each segment with relevant messaging will increase CTR (click through rate) to your website.

How does my Google Adwords PPC Manager help my company? Your new Google Adwords PPC Manager will help your company achieve its internet traffic and revenue goals this year. Is your Google Pay Per Click Adwords campaign lifeless? Perhaps it is not providing you with the return on investment that it should?  You may simply need a professional set-up or audit of your existing campaign. Google Adwords help is just a click away at The Search Engine Pros.  Your PPC Manager will assist you with ppc campaign management, Google Adwords account set up, tune-ups, campaign audits and monthly management.  Your PPC Manager will help you improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.

Should I hire a PPC Manager? Assuming you have something worthwhile to sell, our 5 part strategy will get you on the right track to a winning and profitable campaign.  Your PPC Manager will set up the metrics so you can see which keywords lead to sales and how much you spend per sale. If some keywords get clicks (cost you money) but never produce sales, we will eliminate those as we go along. Our pay per click services will help you focus your paid advertising efforts on the most effective, most profitable elements.  It all starts with your Google Adwords Account Set-up (or optimization if you have a pre-existing adwords account).  If you are just starting out with Adwords, we will create your account for you, using the basic strategies that have proven effective time after time.

What are the five key elements of an optimized pay per click campaign?

1) Highly targeted, relevant keywords.

2) Small, tightly grouped, ad groups based around the same terminology.

3) Text ads that match the keywords (and terminology) exactly.

4) Landing pages that match the keywords and the text ads exactly.

5) Tracking mechanisms that allow you to ensure that the keywords are paying for themselves.

How does my PPC manager breathe life into my lifeless PPC campaign? Your PPC Manager has many years of experience with Google Adwords and will help you transform your internet advertising campaigns into profitable, traffic-generating endeavors.  Stop the bleeding.  Start generating the RIGHT traffic at your web site with your very own PPC Manager.  The industry knowledge and experience we possess, enables us to quickly identify problem areas you may have overlooked. Often times all it takes is a few tweaks to bring down the costs of your campaigns and bring up the level of clicks, conversions and sales.  The Search Engine Pros will take an objective look at your internet marketing campaigns and provide you with an eye-opening and detailed report of what you need to do to improve its performance and conversions. The purpose of our PPC campaign management services is to help you achieve your internet advertising goals.

Do I have to pay extra for creating high converting landing pages? Yes.  Otherwise we’ll send your clicks and traffic to your existing web pages (generally not recommended, as the key to low adwords click costs is increasing your click through rates, which generally only comes by way of optimized landing pages).  We would highly recommend you have your PPC Manager create optimized landing pages (1 for every product – $100 each) for every major product or service category.

I’ve heard Dynamic Landing Pages are the key to success, does my PPC Manager help with those? We use a ninja, not so secret weapon, the super powerful PPC tool called Speed PPC. This amazing tool quickly sets up specific ad groups targeting the “long tail keywords” in your market that would just take too long to create without it. You can buy it and do this yourself but it is NOT a trivial learning curve. Why not let us do it for you so you don’t have to worry about it?

Does my PPC Manager improve my ROI? Proper PPC Campaign set-up and management increases your ROI. Creating and managing your pay per click campaign is time-consuming and does require constant monitoring. If not properly done, you could end up losing a lot of money. The right knowledge and/or expertise, set-up and management of PPC campaigns will greatly improve your ROI.   We’ve been successful Internet Marketers for over a decade, we know how to set-up and manage Google AdWords accounts to compete against much larger advertisers without overpaying for keywords or blowing your advertising budget.  We will “get inside the head of your prospect/client” and direct him/her to click on your ad and follow through to your website. From beginners to intermediates, we help build your online business in a cost efficient manner. Moving up the “organic ladder” is important, however, as you may have experienced, rather slow. One of the quickest, most cost-effective methods of driving targeted traffic to your site is through Google AdWords.   Done correctly, you will achieve your goals quickly.

What is generally included in your PPC Adwords management service?

Full-Service PPC set-up and management includes:

* Google AdWords campaign development through careful analysis and consideration of your goals

* Audit of current Google AdWords account and/or Web Site

* Implement conversion tracking and analytics to improve your ROI

* Keyword research and development

* Keyword bid management

* Targeted & Relevant ads

* Writing and testing multiple ad copy

* Constant review of your account to optimize performance

* Detailed weekly campaign performance reporting

* Monthly management & optimization

* Geo-Targeting Specialist

Do you use a cookie cutter method for PPC Management? We approach each account using our deep intuition to create a one-of-a-kind master piece and NOT a COOKIE CUTTER method.  We are never satisfied unless we see cycles of continuous improvement.  After having creatively applied the best strategies for your account, and tested it, we evaluate the results and eliminate what is not working and move your account forward with those that improve your ROI.   By repeating this cycle of controlled continuous improvement, your campaigns will give you the successful results you demand and require.

Do you use automated bidding tools? We take great pride in our work and do not take any short-cuts. We do not use any bidding tools, etc.   All our work is 100% manually done.  Each account is treated as we do our very own Google AdWords account. We are very confident that our proven marketing strategies will improve any current AdWords campaign with higher click thru rates and/or lower costs per click within the first 30 days.

Do your fee’s increase as we increase the click spend to Google? Fees range from $500/month to $2,000/month depending on your click spend level to Google. We charge $75 an hour to manage your PPC campaign for all consultations over the allotted amount in your plan. For most clients the $500 monthly plan will be sufficient, provided you are spending less than $500 per month in click costs to Google. If you are spending $500 per month in click costs, this increases the amount of hours we must spend to stay on top of your bids, your strategy.

What happens if I discontinue? You will still gain control over your account.  Unlike other firms that restrict access to the Google Adwords account they create and optimize for you, we give you full account access.  THIS IS A BIG POINT.  ALWAYS ASK A PPC FIRM UP FRONT IF YOU WILL GET ACCESS TO THE ACCOUNT. Otherwise you end up spending $1000′s to optimize the account and you’re stuck with that one firm. However, remember if you are not constantly staying on top of your bid prices, tweaking your ad copy and scouting the competition,  your click costs will skyrocket and the impressions plummet, and ultimately your account will go inactive. This means Google will not take your money. In other words, half the battle is trying to get your ads to show by having smart ad copy linked to smart keywords.

Do I really need to pay the setup fee for the landing page? We strongly advise you to create a good landing page, be it dynamic or static. A static landing page usually takes 3-4 hours to setup.   For this reason, most clients will want to pay the setup fee, which includes setting up your landing page, installation of Google Analytics tracking code, and other fun stuff that is really quite critical to your campaign. If you’re not tracking, you’re guessing. Guessing is never good with marketing dollars. We send you full reports each month detailing your spend amount, and your earnings, ROI.

Do I have to pay in advance? For all accounts, the setup and the monthly fee are due in advance.  For example, the first month optimization fee is $500 to setup or optimize your existing campaign (separate from landing page setup).  First month account management fee is $500 / month (due on Day 1 in addition to the $500 setup fee for your landing page for a grand total of $1000 to get started. ) For ongoing help, expect a monthly maintenance fee of $500. Our consultation fee will generally match your spend level to Google Adwords click costs as you grow the campaign.  You will be responsible to pay your click costs to Google (separate from our management fee).

What is not included, or charged as an extra fee? Above fees do not include sophisticated ecommerce conversion tracking.  Some shopping cart sites take 6 months to figure out tracking issues due to complex cms issues and split analytics accounts.  We offer specific direction on that for your webmaster to implement.   Or we can do it for you as needed on an hourly basis.

Don’t be left behind in the race to the top of Google! Give us a call today to get started at 800.605.4988 or click here to fill out our quote request form, and get a free 30 page web site analysis.