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Pay Per Click Services and PPC Campaign Management

Google Adwords (PPC) Campaign Management

Google Adwords Setup Fee – $500
(Landing page, keyword research & tracking)

Google Adwords Management Monthly Fee – $250/month
(Bid management, competitor strategy and more)

Adwords Payment Plans

Option 1 : $250.00USD – monthly Option 2 : $500.00USD – monthly Option 3 : $750.00USD – monthly Option 4 : $1,000.00USD – monthly Option 5 : $2,000.00USD – monthly

Google Adwords can help your company achieve its internet traffic and revenue goals. Is your Google Pay Per Click Adwords campaign lifeless? Perhaps it is not providing you with the return on investment that it should?

You may simply need a professional set-up or audit of your existing campaign. Google Adwords help is just a click away!

We offer assistance with Google Adwords account set up, tune-ups, campaign audits and monthly management to improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.

Above is from recent PPC client that went from 4-6 clicks a day to 40-50, after our optimization. Let us help you with your PPC campaign management goals and drive traffic and conversions to your site.

Google Adwords Account Set-up

If you are just starting out with Adwords, we will create your account for you, using the basic strategies that have proven effective time after time.

The 5 key elements for PPC Campaign Management:

1) Highly targeted, relevant keywords.
2) Small, tightly grouped, ad groups based around the same terminology.
3) Text ads that match the keywords (and terminology) exactly.
4) Landing pages that match the keywords and the text ads exactly.
5) Tracking mechanisms that allow you to ensure that the keywords are paying for themselves.

Assuming you have something worthwhile to sell, our 5 part strategy will get you off on the right track to a winning and profitable campaign. We will set up the metrics so you can see which keywords lead to sales and how much you spend per sale. If some keywords get clicks (cost you money) but never produce sales, we will eliminate those as we go along. Our pay per click services will help you focus your paid advertising efforts on the most effective, most profitable elements.

Do you have a lifeless Google Adwords Campaign?

We can help! We are experts at PPC campaign management and can help you streamline your e- marketing spend. Let our Pay Per Click services transform your internet advertising campaigns into profitable, traffic-generating endeavors.

The industry knowledge and experience we possess, enables us to quickly identify problem areas you may have overlooked. Often times all it takes is a few tweaks to bring down the costs of your campaigns and bring up the level of clicks, conversions and sales.

The Search Engine Pros will take an objective look at your internet marketing campaigns and provide you with an eye-opening and detailed report of what you need to do to improve its performance and conversions. The purpose of our PPC campaign management services is to help you achieve your internet advertising goals.

Included in our Pay Per Click services are recommendations on how to increase the effectiveness of the following Adwords elements:

* Current campaign structure
* Current ad groups structure
* Keyword selection
* Match types
* Bidding and budgets
* Ad and landing page content
* Performance and results.

SpeedPPC At Work Here

We use a ninja, not so secret weapon, the super powerful PPC tool called Speed PPC. This amazing tool quickly sets up specific ad groups targeting the “long tail keywords” in your market that would just take too long to create without it. You can buy it and do this yourself but it is NOT a trivial learning curve. Why not let us do it for you so you don’t have to worry about it?

Fees range from $250/month to $2,000/month depending on your spend level to Google. We charge $75 an hour to manage your PPC campaign. For most clients the $250 monthly plan will be sufficent, provided you are spending less than $250 per month in click costs to Google. If you are spending $500 per month in click costs, this increases the amount of hours we must spend to stay on top of your bids. Remember if you are not constantly staying on top of your bid prices, tweaking your ad copy and scouting the competition, your impressions and your campaign will die. This means Google will not take your money. In other words, half the battle is trying to get your ads to show by having smart ad copy linked to smart keywords.

You may have heard that a good landing page is important to increase click through rates (and hence lower your cost per click). This is true, and we strongly advise you to create a landing page. A good landing page usually takes 3-4 hours to setup. For this reason, most clients will want to pay the $500 setup fee, which includes setting up your landing page, installation of Google Analytics tracking code, and other fun stuff that is really quite critical to your campaign. If you’re not tracking, you’re guessing. Guessing is never good with marketing dollars. We send you full reports each month detailing your spend amount, and your earnings, ROI.

So to recap. First month set up fee is $500 (this covers creating your landing pages and setting up tracking, as well as other time consuming tasks we won’t bother to explain here) First month account management fee is $250 / month (due on Day 1 in addition to the $500 setup fee for a grand total of $750 to get started. ) When the 2nd month rolls around, you will have a beautiful new optimized Google Adwords account making your phone ring every day. For ongoing help, we charge an ongoing monthly maintence fee of $250 to manage the account. These rates are half of what comparable competitors are charging and we typically get our clients more clicks for less money by optimizing the adgroups and improving the Click Through Rates (CTR). Fees do not include sophisticated ecommerce conversion tracking but we will offer specific direction on that for your webmaster to implement. Or we can do it for you as needed on an hourly basis.

Don’t be left behind in the race to the top of Google! Give us a call today to get started. 800.605.4988

About the Search Engine Pros:
The Search Engine Pros provide Pay Per Click services and are exerts in PPC campaign management. The Search Engine Pros are based in Santa Barbara, California, and specialize in search engine optimization, email marketing campaigns, and SEM.