Pay Per Click Services and PPC Campaign Management

Apr 27th, 2010 by Filed under PPC Articles

How Google Adwords help


Google Adwords (PPC) Campaign Management

Google Adwords Setup Fee – $500
(Static landing page, keyword research & tracking)


Google Adwords Management Monthly Fee – $500/month
(Bid management, competitor strategy and more)

Adwords Payment Plans


*note $250/month option is for email support only (no phone support included).

Google Adwords can help your company achieve its internet traffic and revenue goals. Is your Google Pay Per Click Adwords campaign lifeless? Perhaps it is not providing you with the return on investment that it should?

You may simply need a professional set-up or audit of your existing campaign. Google Adwords help is just a click away!

We offer assistance with Pay Per Click Services and PPC Campaign Management, Google Adwords account set up, tune-ups, campaign audits and monthly management to improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.

Pay Per Click Services and PPC Campaign Management

Above is from recent PPC client that went from 4-6 clicks a day to 40-50, after our optimization. Let us help you with your PPC campaign management goals and drive traffic and conversions to your site.

Google Adwords Account Set-up

If you are just starting out with Adwords, we will create your account for you, using the basic strategies that have proven effective time after time.

The 5 key elements for PPC Campaign Management:

1) Highly targeted, relevant keywords.
2) Small, tightly grouped, ad groups based around the same terminology.
3) Text ads that match the keywords (and terminology) exactly.
4) Landing pages that match the keywords and the text ads exactly.
5) Tracking mechanisms that allow you to ensure that the keywords are paying for themselves.

Assuming you have something worthwhile to sell, our 5 part strategy will get you off on the right track to a winning and profitable campaign. We will set up the metrics so you can see which keywords lead to sales and how much you spend per sale. If some keywords get clicks (cost you money) but never produce sales, we will eliminate those as we go along. Our pay per click services will help you focus your paid advertising efforts on the most effective, most profitable elements.

Do you have a lifeless Google Adwords Campaign?

We can help! We are experts at PPC campaign management and can help you streamline your e- marketing spend. Let our Pay Per Click services transform your internet advertising campaigns into profitable, traffic-generating endeavors.

The industry knowledge and experience we possess, enables us to quickly identify problem areas you may have overlooked. Often times all it takes is a few tweaks to bring down the costs of your campaigns and bring up the level of clicks, conversions and sales.

The Search Engine Pros will take an objective look at your internet marketing campaigns and provide you with an eye-opening and detailed report of what you need to do to improve its performance and conversions. The purpose of our PPC campaign management services is to help you achieve your internet advertising goals.

Included in our Pay Per Click services are recommendations on how to increase the effectiveness of the following Adwords elements:

* Current campaign structure
* Current ad groups structure
* Keyword selection
* Match types
* Bidding and budgets
* Ad and landing page content
* Performance and results.

SpeedPPC At Work Here

We use a ninja, not so secret weapon, the super powerful PPC tool called Speed PPC. This amazing tool quickly sets up specific ad groups targeting the “long tail keywords” in your market that would just take too long to create without it. You can buy it and do this yourself but it is NOT a trivial learning curve. Why not let us do it for you so you don’t have to worry about it?

Guaranteed Google AdWords PPC Set-up!

The Search Engine Pros  “Your Google AdWords Advisors”

Website:  www.TheSearchEnginePros.com

PROPOSAL FOR PPC SUCCESS

Proper PPC Campaign set-up and management highly improves your ROI. Creating and managing your pay per click campaign is time-consuming and does require constant monitoring. If not properly done, you could end up losing a lot of money. The right knowledge and/or expertise, set-up and management of PPC campaigns will greatly improve your ROI.   We’ve been successful Internet Marketers for over a decade, we know how to set-up and manage Google AdWords accounts to compete against much larger advertisers without overpaying for keywords or blowing your advertising budget.

We will “get inside the head of your prospect/client” and direct him/her to click on your ad and follow through to your website. From beginners to intermediates, we help build your online business in a cost efficient manner.  Moving up the “organic ladder” is important, however, as you may have experienced, rather slow.  One of the quickest, most cost-effective methods of driving targeted traffic to your site is through Google AdWords.   Done correctly, you will achieve your goals quickly.

Full-Service PPC set-up and management includes:

* Google AdWords campaign development through careful analysis and consideration of your goals

* Audit of current Google AdWords account and/or Web Site

* Implement conversion tracking and analytics to improve your ROI

* Keyword research and development

* Keyword bid management

* Targeted & Relevant ads

* Writing and testing multiple ad copy

* Constant review of your account to optimize performance

* Detailed weekly campaign performance reporting

* Monthly management & optimization

* Geo-Targeting Specialist

We approach your account using our deep intuition to create a one-of-a-kind master piece and NOT a COOKIE CUTTER method.

We are never satisfied unless we see cycles of continuous improvement.  After having creatively applied the best strategies for your account, and tested it, we evaluate the results and eliminate what is not working and move your account forward with those that improve your ROI.   By repeating this cycle of controlled continuous improvement, your campaigns will give you the successful results you demand and require.

We take great pride in our work and do not take any short-cuts. We do not use any bidding tools, etc.   All our work is 100% manually done.  Each account is treated as we do our very own Google AdWords account. We are very confident that our proven marketing strategies will improve any current AdWords campaign with higher click thru rates and/or lower costs per click within the first 30 days.

  • Account creation or transition
  • Initial keyword research and campaign planning
  • Ad creation for keyword and keyword groups
  • Setup of effective keyword grouping
  • Suggestions and consultation of cost reduction and changes.

Monthly = Continued monitoring, tweaking, split-testing and weekly reporting


Monthly ADWORDS SUPPORT Costs

Monthly Adwords Spend Level to Google

One Time Setup Fee

Monthly Phone / Email Support

Bronze ($500/month)

$500 Or Less

$500

(2) 1/2 hr Calls / unlimited

Silver ($1,000/month)

$1000 Or Less

$1,000

(4) 1/2 hr Calls / unlimited

Gold ($2,000/month)

$2,000-$5,000

$1,500

(8) 1/2 hr Calls / unlimited

Custom

Call to discuss.

UPDATED 12/6/10

CONSULTING/COACHING: (Includes ½ hour telephone consultations + unlimited email support with 100% focus to your website pages and/or your Google Adwords account) for one full month.

We use a ninja, not so secret weapon, the super powerful PPC tool called Speed PPC. This amazing tool quickly sets up specific ad groups targeting the “long tail keywords” in your market that would just take too long to create without it. You can buy it and do this yourself but it is NOT a trivial learning curve. Why not let us do it for you so you don’t have to worry about it?

Fees range from $500/month to $2,000/month depending on your spend level to Google. We charge $75 an hour to manage your PPC campaign for all consultations over the allotted amount in your plan. For most clients the $500 monthly plan will be sufficent, provided you are spending less than $500 per month in click costs to Google. If you are spending $500 per month in click costs, this increases the amount of hours we must spend to stay on top of your bids, your strategy. Remember if you are not constantly staying on top of your bid prices, tweaking your ad copy and scouting the competition,  your click costs will skyrocket and the impressions plummet, and ultimately your account will go inactive. This means Google will not take your money. In other words, half the battle is trying to get your ads to show by having smart ad copy linked to smart keywords.

You may have heard that a good landing page is important to increase click through rates (and hence lower your cost per click).  This is true, and we strongly advise you to create a landing page. A good landing page usually takes 3-4 hours to setup.   For this reason, most clients will want to pay the setup fee, which includes setting up your landing page, installation of Google Analytics tracking code, and other fun stuff that is really quite critical to your campaign. If you’re not tracking, you’re guessing. Guessing is never good with marketing dollars. We send you full reports each month detailing your spend amount, and your earnings, ROI.

For all accounts, the setup and the monthly fee are due in advance.  For example, on the bronze level, first month set up fee is $500 (this covers creating your landing pages and setting up tracking, as well as other time consuming tasks we won’t bother to explain here) First month account management fee is $500 / month (due on Day 1 in addition to the $500 setup fee for a grand total of $1000 to get started. ) When the 2nd month rolls around, you will have a beautiful new optimized Google Adwords account making your phone ring every day. For ongoing help, we charge an ongoing monthly maintenance fee of $500 to manage the account.  Fees do not include sophisticated ecommerce conversion tracking but we will offer specific direction on that for your webmaster to implement.   Or we can do it for you as needed on an hourly basis.

Don’t be left behind in the race to the top of Google! Give us a call today to get started. 800.605.4988

To get started and make your first payment:
*USE THE PAYMENT LINKS AT THE TOP OF THIS ARTICLE

Don’t be left behind in the race to the top of Google! Give us a call today to get started. 800.605.4988

About the Search Engine Pros:
The Search Engine Pros provide Pay Per Click services and are exerts in PPC campaign management. The Search Engine Pros are based in Santa Barbara, California, and specialize in search engine optimization, email marketing campaigns, and SEM.

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2 Comments

  1. PPC has really proven to be effective – thanks! Your rates are very reasonable.

  2. Article Spirit » Blog Archive » Adwords Optimization – 3 Simple PPC Techniques To Maximize Conversions says:

    [...] is author of this article on adwords professional. Find more information about professional adwords [...]

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