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Pay Per Click Q and A

Pay Per Click

Pay Per Click Q and A

A: It might because that you have not set the campaign budget to the recommended level by Google. Or it can also be possible that the ad is not performing well and the correct keywords have to be included with the right bid. There are many reasons that contribute to the bad performance of an ad. You can use Adwords’ ads diagnostic tool to check and analyze the reason behind the bad performance of your ads.
Q: Do you recommend using AdWords Editor of Google? How helpful is it?
A: Yes. This is because there are several benefits of using the AdWords Editor to manage your pay per click ads. Firstly, you can work offline and not go live with the changes until the time you wish, which can be very convenient. Busy people can schedule this work according to their convenience. Google’s free software allows to create or manage a large PPC campaign with great ease. The copy and paste feature makes work very easy. Bulk changes are possible to be made in the campaign on the whole and the ads to be specific.
Q: What according to you is the right number of words to have on a website page?
A: There is nothing like a right number of words or right length of content in a page. It is not important to fill up the page, as doing so will not help to increase you rank or traffic to the site. However, it is important to have at least 250 useful, popular and not so popular keywords. Nobody has that kind of detail about a search engine’s algorithm. The keywords should be related to the content in the site. Also the content should be filled with these keywords, in order for the search engines to give your site a good ranking. This will also make sure that the visitor or the reader gets to read what he or she has searched for.
Q: What does good keyword density mean?
A: Keyword density is an inappropriate and useless metric. Keywords are rich to an extent that the most popular and possible words are included. The number of keywords is not a criteria and it does not drive more traffic to the site. Do not overuse keywords. Complex programs are used by search engines to analyze the keywords in your site. These programs take keyword proximity, keyword presence throughout the domain and its characteristics into account. It is also likely that Google might use keywords to check their relevance with the text in the site.
Q: How long will it take for my campaigns and ads to get good rankings?
A: Good ranks cannot be achieved in a short period of time. It takes time to gradually improve the ranks and this can be achieved by including new and varied keywords from time to time. New domains do not rank high for competitive terms for around 9 to 12 months in Google. At the beginning they might rank well, but eventually ranks drop and this is called Google’s sandbox effect. The most important factors are age and history of a domain for the rankings.
Q: I have been advertising through PPC for a long time, but have earned very small ROI, can you advise me?
A: It’s hard to know what exactly went wrong, but I will give you some important tips to help you out.

1) PPC takes a long time to get stabilized and its takes testing, trial and error to witness a decent amount of progress. When your new and are at a starting stage, it is much easier to concentrate on one product and then build the keyword list.

2) You need to include a number of long tail keywords, that is three, four and five word related phrases, in order to get enough clicks and lower costs. If you were only bidding mostly on the two most obvious keywords then you have paid too much for one click to be profitable.

Q: What are areas that we must focus on in a PPC campaign?
A: Relevant keywords are of high importance in a PPC campaign. Make sure that you include popular & not so popular keywords to get a number of visitors to you site. SEO and carefully chosen keywords will yield good results, with a good number of visitors to your site. This is great task for accomplishing goals, but the battle is half won. It is very important to properly design and structure the landing page. Your landing page should take the visitors to a page which he intends to view and buy a product or service.
Q: Is it possible to compete with businesses having bigger advertising budgets than we do?
A: Yes. If you have the right mix of SEO and SEM, you can do it. You must concentrate on improving your ranking by including different keywords in your copy and driving in more traffic. More traffic means a possible rise in the conversions. Also, you must make sure that the landing page is the right one for the ad. Then you need to find out your bid range according to the set budget and profit margin. You can control the position with the correct bids for the appropriate keywords. There are many factors that go in this.
Q: What happens if someone keeps clicking on my link several times?
A: Unfortunately, this indicates the common problem of click fraud from immoral competitors who try and increase cost for your business, by forcing you to pay for clicks that are not intended for buying your products. Specialist fraudsters, who are affiliates of the PPC company, will try to make money for themselves with thousands of clicks on your ads. You can combat this by taking a proactive approach. Check logs for suspicious activity and contact the pay per click search engine with solid documented evidence. Many reputable companies will take notice of the concerns and refund money if it is clear that you are a victim of fraudsters.
Q: Could you give me some tips on making good bids on words and phrases?
A: You have to bid on words with the budget and profit margin in mind. A simple way to go about this is to work out and determine how high you can bid can be compared to your conversion rate for the product, for example, let’s say 1%, and profit margin of $10. Conversion rate of 1% means that you will have to pay for 100 visitors to get a sale of $10. You can calculate by dividing the profit by the number of visitors per sale and the answer would be 10 cents. So, you can bid around 5 cents on keywords for this particular product and still be making a profit.
Q:How do I spend my budget allocated to PPC advertising? Do I give high bids to get top rankings and draw traffic into my site?
A: Let me tell you that spending more is always not a solution to draw traffic into your site. It is not necessary that top ranks get more traffic into the sites. So spend your advertising dollars very wisely. Set a proper budget and do not go over it. Try including general and specific keywords and think from a searchers point of view and try and include those keywords that are less popular. If you spread your budget between more keywords a good chance of making getting more revenue is possible, compared to just concentrating on one or two keywords. The key to running an effective PPC campaign is to monitor the campaign very closely and also regularly check the ad performance.
Q: I am very new to pay per click search engines and am very nervous about making little or no sales and losing lots of money. Can you advice me on how to avoid mistakes?
A: Firstly, make sure to include the right and the most searched for keywords and to provide the correct URLs to land on the right page. The landing page for a particular keyword must contain the information that a person is looking for, when searching for that keyword. Do not begin with the intention of getting top ranks for your keywords. Gradually work on the keywords and include as many as possible. Research indicates that sites in the top 5 positions are less likely to get reasonable amount of traffic. Therefore, it is not always necessary to be ranked high to achieve goals.
Q: What kind of products or services are the best to be promoted via pay per click advertising? Is there any product that cannot be put on a pay per click search engine?
A: For an advertiser, PPC is an excellent way to get cheap targeted site traffic. Any product or service can be advertised through PPC. The only products you should not promote through a pay per click search engine would be those that do not aim to get a profit. Non-profit organizations and charities are some that might miss out, but those that have a big budget set aside for advertising purposes are an exception.
Q: What is pay per click advertising? Does it really work?
A: Pay per click advertising is a medium through which you can advertise on the Internet, without paying a fixed amount for the ad placed on a particular web page. With PPC advertising, the advertiser pays only when someone clicks on the ad. On clicking the ad, the visitor gets to visit a specified page on their website. From a searcher’s or visitor’s point of view, this is similar to a normal search engine. The only difference is that the results are business and revenue related. Very few people visit a pay per click search engine to search for a desired product or service. Most PPC search engines have big distribution networks, for their results to get displayed on a number of different sites.
Q: Our company invested a lot on writing all the content for our website. However, we are not getting the desired ranking in the search engines. Do we have to redo all the content again?
A:I would say rewriting is not required. In most cases, there are certain pages that can be slightly altered with the right keywords & phrases, instead of rewriting them all over. This involves including targeted or specific keywords and phrases into the existing text. My experience says that content filled with rich keywords is the most effective step to get top rankings.
Q: Does search engine optimization directly relate to how well I get ranked in Google and other major engines?
A: The answer is no. Search engine optimization (SEO) or search engine marketing are an art that require continuous and ongoing work. SEO constitutes around 65 percent of your successful Internet marketing campaign. The rest depends on the actual site structure, keywords & key phrases, quality inbound links and the programming of the website.

Remember that if the search engines cannot drive site rating, your site will not benefit from any modifications made in the site. The problems can be due to inefficient HTML coding, Flash sites or sites with heavy use of graphics. These issues should be addressed carefully.

Q: Does PageRank increase traffic to a site? What is purpose behind Google to show this information?
A: PageRank will not drive traffic into a site, as it is a query-independent measure. Traffic that comes from search engines is totally query-dependent, hence the dichotomy. My guess about Google in this regard is that it is a form of public relations tool. If one asks the method used by Google to rank pages, they would probably point to PageRank, despite the fact that it carries very less importance. So it’s a popular notion that rank of a page will determine or draw Google web traffic to a site. To draw traffic into a site, one must concentrate on SEO.
Q: Is there a difference between plural or singular form of keyword phrases or do they mean they same? Which one should I choose?
A: Both forms of keyword phrases, singular and plural, are different form of words. When we write or speak, both plural and singular forms of words are used. So why restrict in this case? Never optimize a site for one keyword phrase

Q: If SEO is very important, why do I find top ranked sites for the keyword without lots of visible content?
A: Yes, I am a believer in content/keyword rich sites, as people visiting the site are looking for such content. However, content does not mean numerous words of text. Content can simply be product offering and can mean different things for different sites. For example, sites with well-known brands have very limited content on sites, but rank high for general keywords. This is because of their strong brand, which draws huge traffic to the site.
Q: I seem to have problem with Google, as my site shows up for major keywords on MSN and Yahoo, but not on Google. Previously, my site was performing well on Google, but suddenly its rankings have declined. Have I been penalized for an unknown reason?
A: First, you must realize that site ranks are not static. You cannot get comfortable with the rank of your site. Search engines penalize sites that deceive them by hiding stuff or trying to artificially increase link popularity. The reason for your site to disappear in Google would be because of shift in algorithm by search engine to accommodate new sites leading to a change in ranks. The solution for you would be to regularly include new keyword phrases and focus on SEO. Change your mindset from “site ranking” to “targeted traffic and conversions” and you will automatically climb the ladder in Google.
Q: Hi, I am Jane and currently looking to redo a site of my client. As I am new to CMS, I was wondering if it could be used to redesign the site?
A: It is possible to adopt and integrate CMS with an already existing site. CMS makes redesigning very simple. A change in font can be easily accomplished with a change in code. But, change in code to alter color, font size and type content on a regular basis becomes a cumbersome process. CMS systems have a database to store the content and this is called into the page when selection of that page happens. Some languages are very difficult to code and one simple change in the home page will make you run to a specialist developer. Some CMSs are also difficult to incorporate. So, choosing an appropriate CMS and having ready services of a developer are very essential. CMS systems have a database to store the content and this is called into the page when selection of that page happens. Some languages are very difficult to code and one simple change in the home page will make you run to a specialist developer. Some CMSs are also difficult to incorporate. So, choosing an appropriate CMS and having ready services of a developer are very essential.
Q: Will CMS allow me to preview the page before I publish it?
A: CMS allows you to preview your page before you go live. A headline that seemed good or a caption that is 100 words or so can look bad when viewed as a finished item. The possibility of making mistakes can be avoided and the content and the design of the page can be fine tuned to the maximum possible extent.
Q: Hi, I’m Jane from New York! Please let me know the risks associated with having inaccurate content in the website.
A: If your website has inaccurate or generic information, it will have an adverse affect on the site rank, that is which page in Google it appears, and thereby the traffic that it gets. The point to note here is the difference between inaccurate or generic information and optimized website content. Any content to be included in sites has to written keeping in mind search engine optimization and the visitors. Balancing this act is called optimized content development. Search engine optimized content has great chances of appearing in the first few pages in Google, compared to the one containing wrong content. The most commonly used keywords and phrases must be used in the content to climb up the ladder of appearing in the first few pages in Google. This will increase the traffic to your site.

On the contrary, a decent position cannot be achieved by simply filling content with keywords & phrases. It is not a simple process and might harm your site and its rakings in the process. There is a method of using keywords and key phrases. One has to learn to define and include meaningful titles, headings and anchor text for the web pages. There are many facts that you discover through trial and error. Moreover, with the ever changing internet techniques, one needs to keep abreast with the latest developments.

Q: What is a Content Management System and how beneficial is it for someone who’s looking to host his/her own website?
A: Content Management System (CMS) is used to manage structure, content & design of a website. CMS is content management system and it used for creating and publishing websites and also helps in managing them. Content can include text and images, but CMS offers tools to do more. It supports rich content objects, for instance, CMS is configured to support dynamic content objects, which are searchable such as directories, job postings or an events calendar. The amount of data that needs to be available, stored and shared at a short notice demands a more complex strategy. Therefore, it has become very essential to add a CMS to your website, as without such a system websites become unmanageable.

If you have been thinking about starting a website, then CMS is the right choice. Through its simplified interface, it offers you the flexibly to alter the design and the content of the pages in the site. It is an appropriate answer for those looking to host websites, as it eliminates the difficulties of owning & maintaining a website and the drawbacks of HTML. Maintenance cost is also reduced to a large extent. CMS helps you to specialize your designs, and add content using a simplified interface, which is separate from design. Designing can be handled by specialists and content can be handled by experts in that area. That leaves endless options.

Q: Who exactly needs Content Management System?
A: CMS is content management system and it used for creating and publishing websites and also helps in managing them. Content can include text and images, but CMS offers tools to do more. It supports rich content objects, for instance, CMS is configured to support dynamic content objects, which are searchable such as directories, job postings or an events calendar. The amount of data that needs to be available, stored and shared at a short notice demands a more complex strategy. Therefore, it has become very essential to add a CMS to your website, as without such a system websites become unmanageable. CMS is easy to adopt & use, affordable to spend on and ideal for developing professional websites.

CMS helps website owners/maintenance personal with the task of building and maintaining simple to complex sites. Website designers/content developers also greatly benefit from the usage of CMS and its simplified interface. CMS helps you to specialize your designs, and add content using a simplified interface, which is separate from design. Designing can be handled by specialists and content can be handled by experts in that area.

Q: What is W3C website design?
A: The World Wide Web Consortium (W3C) is an international group where members work together to develop new web standards/protocols. W3C’s mission is: “To lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.” The global initiatives of W3C include designing technologies to make sure that the Web continues to thrive in the future, by being able to accommodate the ever expanding diversity of people, hardware, and software. Also W3C helps in nurturing liaison with national, regional and international organizations across the globe. These contacts help W3C to establish and maintain a culture of global participation in the development of the World Wide Web. W3C coordinates with other organizations, involved with the development of standards for the Web or Internet, in order to help in clear progress. The ‘Worldwide Participation in the World Wide Web Consortium’ document summarizes efforts taken by W3C in broadening international impact.

The W3C recommends structured and semantically meaningful markup. The benefits of adopting the W3C web standards include utmost compatibility with current/future browsers, lower developing/maintaining costs of websites and better accessibility and user experience.

Q: What factors should an organization consider before it decides to invest in CMS?
A:There are several questions to be answered before deciding to invest in CMS, as opting for the right CMS is one of the important things for developing a website. These questions will allow a smooth integration of CMS into your Web management activities.

Ask yourself if you really require a CMS?

The kind of website you will be putting up or the kind of existing one you have? That is, is it an online shop, a blog, an image gallery or a news site?

How effective you want the website updating & maintenance process to be, compared to the current one?

How well will the further improvements/new features on the site, like interactivity tools, Flash movies, or message boards work with CMS?

What elements of the website should the CMS handle?

And the most important factor is to be aware of the benefits from using a CMS, and how it can simplify website management activities. Once the kind of capabilities you require are established, then the kind of CMS required can be chosen.

Q: How do I use News Feed Manager to manage content in my website?
A: News feed helps to include fresh and dynamic content in your website. The news segregators choose quality news sites and get news that is relevant and of top quality to be included in your site.
Q: Is it possible to have multi-lingual content? If yes, how and if no, why not?
A: Yes, it is possible to have multi-lingual content in website. But web content management software, techniques and processes are required to manage multi-lingual content in website, which are far beyond tools required for maintaining monolingual sites. Therefore, it is best to adopt the best SEO and WCM practices.
Q:Do I need any training for CMS, in case I want to manage content on my own?

A: Formal training is not essential for CMS. Just an hour or two of getting familiar with the system is sufficient. You need not be a techie or be well versed in HTML. However, you have to be clear about your site requirements, that is the design, structure and the content. Getting yourself CMS sufficient is similar to that of becoming an expert with the word processor.
Q: I have a website on dogs. How can I make money through my website?
A:Firstly, the website must contain quality content on dogs. This is to ensure that the visitors find the site useful and sufficient traffic is driven into the site. Also, you can draw traffic into your site by advertising with payperclick in Google, Yahoo and MSN. When your ads are clicked and conversions happen, revenue is earned. You can also become affiliate of products available in other sites and show their ads in your site. Dog lovers would require details on products like food, or any other thing required for their pets. If those links are clicked and sale occurs commission can be earned. Another method to making money would be involve in banner advertisement and sell advertising space.
Q:What basic features do I use to make a easily accessible and user-friendly website?
A: CMS is an option to make your site more user-friendly and interactive and you can also probably include more images to make it self-explanatory and forms to have interaction with the visitors. Also, ensure that the information in the site is rich with content and keywords pertaining to some common subjects in SEO, in order for site to be listed in the first few pages in Google. There are certain standard accessibility rules and you can view then using the following URL: http://www.w3.org/TR/1999/WAI-WEBCONTENT-19990505/full-checklist.html
Q: What is Banner Manager?
A: Banner Manager is a simplified banner management implementation system that displays HTML based banners or images, and tracks clicks and impressions on a per banner basis. Every banner is assigned a group to display random banners in that particular set group. This ensures certain banners to be displayed across certain locations on the overall web site layout.
Q:How can I get good ranking for my website? Is there any special key to it?
A: For any website to get a good rank it must contain accurate or specific content. The point to note here is the difference between inaccurate or generic information and optimized website content. Any content to be included in sites has to written keeping in mind search engine optimization and the visitors. Balancing this act is called optimized content development. Search engine optimized content has great chances of appearing in the first few pages in Google, compared to the one containing wrong content. The most commonly used keywords and phrases must be used in the content to climb up the ladder of appearing in the first few pages in Google. A higher rank draws more visitors, which directly leads to more sales, or advertising revenues.
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