My name is Taylor Reaume, founder of The Search Engine Pros.com
Here’s my story…
Personal Background: I love California and I am familiar with many of its cities. Born in San Diego, CA, Our family moved to Arcadia, CA where I spent most of my younger grammar school days attending a Catholic school there called Holy Angels. While in Arcadia I grew up playing just about every sport under the sun, including baseball, soccer, football, tennis and basketball.
During my high school days my family bought some land in Santa Margarita, CA, which is just outside of San Luis Obispo, where, I attended a Catholic High School called Mission College Preparatory. I played soccer in high school.
I spent 5 years attending H.S.U. and graduated in Economics and Marketing, and a minor in Piano. I was the recipient of a 4 year Real Estate Scholarship from the California Association of Realtors while attending H.S.U.
In 1998, the college days, I started designing websites, back when Google was still called “Back Rub”. As my business grew, I started to offer SEO services. I became somewhat of a local authority on SEO because word got around that one of my sites was getting over 200,000 unique visitors per month …which led to the sale of the site for six figures in 2007. This gave me the undeniable proof that my SEO methods really worked. No black hat SEO methods – just naturally strong rankings as a result of diligence and finding ways to add value to others for no charge.
As you can imagine, people started asking…“Can you do that for me?”
“Of course,” was my reply. However, much of the time I was faced with a daunting task. I would look at their website and 8 times out of 10, my heart would sink. You guessed it, their site was abysmally search engine unfriendly. Some had great designs but horrible SEO, and vice versa. It became clear to me that this was one of the great chasms in the e-business industry. The left hand, or, the Design Guy, not talking to the right hand, the SEO guy. Both vitally important.
Over the years, building websites and learning about SEO, trying to make my own ‘waves’ on the internet, the ocean of information…I discovered the true meaning of e-business success. “Perfecting e-business is about finding that delicate balance between aesthetics and SEO.” Your site needs to be attractive to both your visitors, and the Google spider as well. Design/Branding people will tell you it’s all about aesthetics and how it looks. SEO experts will tell you, it’s all about being found in Google. The truth is that it’s both. However, most lack knowledge and skill to do both, so the “sell” into one or the other.
In 2003, I graduated from Humboldt State University with a degree in Marketing and Economics, and moved down to Seal Beach, CA, where I met up with a mortgage broker in need of a website. Marc Brenner of First Source Financial hired me to with his internet marketing. Within months I was bringing in hundreds of leads from the internet and we expanded to a lower floor office. Marc and I also teamed up to create Virtual Mortgage Search, a mortgage lead portal. I feel very fortunate to have met Marc.
One morning, the owner sat me down holding a bonus check in hand, expressing his gratitude for my marketing efforts, which had increased the companies bottom line in excess of $630,000 in 1 year. This was a direct result of my web marketing strategy. I won the Top Producer award with his firm 2 years in a row. How did I do it? I read every forum I could find about web site marketing, pay per click campaigns, writing copy, link building, A-B ad strategy etc and applied my own intuition. I turned my car into a university on wheels, listening to Google Adwords Gurus like Perry Marshall and SEO Experts from around the nation. 12-17 hours a day.
I tell you these historical tid bits to give you a sense of my foundational knowledge of Web Marketing. It’s important to understand the background of any SEO consultant as an initial step. I recommend asking the SEO Consultant if they have ever built and sold a web site for six figures, based on personal efforts, without seed capital. (eh hem..:)
In 2006, one of my websites, Loopwise.com emerged as a market leader for online music communities (digital musicians), reaching to 200,000 unique visitors a month, and over 2000 registered musicians with full portfolio’s. Offers came in from American Idol, Sony. I ended up selling Loopwise.com to Jupitermedia.com. The site name was changed to Estockmusic.com and my SEO counsel was retained to help grow the largest music microstock website on the internet eStockMusic.com, which was later purchased as part of a bundle of other stock image and stock music sites for 96 million dollars to Gettyimages. Alan Meckler introduced me to the founder of Getty Images, and a few other prominent web-o-preneurs at the User Generated ContentTradeshow in San Jose 2007, where Alan, Mike Bielenberg (of Royalty Free Music .com) and I exhibited a booth for eStockMusic.com – which was purchased by Getty Images later that year. I was fortunate to meet Alan and Mike. Ahh the good old days.
Shortly thereafter in 2007 I re-branded my marketing company Rise Up Marketing to The Search Engine Pros:
When the recession hit in 2007 many were losing their jobs, and starting self employed businesses, following their dreams–I saw the need for SEO growing rapidly. Marketers began pulling dollars away from “push” media such as magazines, newspapers and radio, and shifting them to the Internet.
With 81% of consumers now making purchasing decisions online, and according to another study, less than 10% of the websites on the net are optimized, I thought to myself, “I could help people avoid the mistakes I made in e-business and create a company that is the lowest cost provider on the internet for SEO services, that would be a great 5 year plan.”
Everyday, I hear horror stories of people being taken advantage of in the complex world of online marketing. The Search Engine Pros is a different kind of marketing company, an ethical one! I started along this path which I am still on, in helping people with online marketing, in an ethical manner, i.e. white hat, no tricks, just solid strategy and hard work.
In the e-business world, people don’t know, what they don’t know. This is a common problem in just about any industry. That’s why you have consultants. However, with e-business, the levels of scammers and black hat SEO firms are remarkable. This underscores the importance of finding an experienced firm that get results in a white hat fashion.
I set out to make a website that was ultra-informative, that you could just learn everything you need to know through my website about white hat SEO. Online marketing takes time, and is all about finesse and strategy. Which is why most of my clients just say “Taylor, just do it, I don’t have time to learn this stuff.”
I discovered one day, I wasn’t making money by doing SEO or Social Media – I was making money by doing business with the people I was able to get to know like and trust me, through SEO and Social Media. The mere opportunity, the platform, to be heard – is the key. If you can’t get that, you’re not even in the game today. Marketing is going from Push (TV, RADIO, POSTCARDS) To Pull (LISTENING & ENGAGING WITH SOCIAL MEDIA).
I am being transparent with you, because being transparent nowadays is no longer optional in business. Like it or not, our lives are becoming open books to everyone. What that means is that you better be living an honest life, or no one will want to do business with you. Consumers now “co-author” the stories we tell about our brands. Anything less than perfect transparency, and 100% ethics is futile in business today.
The little interest that consumers have in your brand, largely revolves around the emotional equity you have with your clients. How much the know, like and trust you. How do you get emotional equity? You add value, lots of value. ”People don’t care how much you know until they know how much you care” — John C. Maxwell
Testimonials and the reviews of your company online are equally important. Your success depends on your ability to increase your social proof and credibility levels, which in turn increases your sales and revenue this year. People aren’t interested in your product or service, they are interested in the success that people have had with what your product or service. Consumers are more interested in themselves, than your brand.
Over the years I’ve studied the biographies and success stories of some of the wealthiest e-business people in the world.
Interestingly, I found 3 common themes.
1. Develop an Attitude of Gratitude. The most successful people I find are those who cultivate a thankful attitude, a useful attitude with their business partners and customers. In addition, they find ways to add value up front. One way we do that at our site is with our SEO TOOLS that help you optimize your site. I’ve seen others charging as high as $500 a month just to access these tools. All 100% free at our site. Other ways are through our whitepapers and case studies on web marketing and seo.
2. Surround Yourself With Professionals. There is an old quote that says: If you think working with a professional is expensive, try working with an Amateur. How many people have lost thousands of dollars after working with an amateur that had “the better price”.
3. Go Niche. Focus your offering into a niche and you will have much greater success. Instead of trying to be everything to everyone, consider being an authority, being really good at one thing. Follow the K.I.S.S. Method. Less Is More.
I have spent a great deal of my life studying these online success concepts. If you have a small business, and you are looking to expand your presence online, simplify your website vision, and increase the traffic to your site by following white hat seo policies. Call me, I am more than happy to help you get on the path to e-business success.
To your search engine success!
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Based in Santa Barbara, CA and led by founder Taylor Reaume, The Search Engine Pros are a group ofSanta Barbara SEO and internet marketing search engine specialists offering ethical organic results oriented optimization techniques. They offer free internet marketing courses & Santa Barbara SEO seminars every Monday from 6pm-7pm. A variety of topics are discussed including internet marketing statistics, google search marketing, paid search engine marketing, organic seo, ethical seo services, link packages, link building strategy, ppc bid mangement, adwords experts strategy and more. The Search Engine Pros search engine optimisation agency & budget seo provider with cheap search engine optimization services.
Hey Everyone, I made a little spot here in this corner of the internet to keep track of the quotations I create over the years. I researched the following quotations and I did not find them anywhere on the net, so I am laying claim to them! Check back for more thought provoking quotes from your favorite web guy! -Taylor
“As far as I can see…there are two types of business people on the internet – those that succeed, and those that quit too soon.” – Taylor Reaume
“All people need is a good listening to…” -Taylor Reaume
“The little interest that consumers have in your brand, largely revolves around your testimonials and the reviews of your company online. Initially, consumers aren’t interested in what your offering, they are more interested in the success that people have had with what your offering. Consumers are more interested in themselves, than your brand. Find a way to fit in with that.” -Taylor Reaume
“Passion first, money second.” -Taylor Reaume
“Be bold, different, and consistent. Magic happens when you combine these three.” -Taylor Reaume
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