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Email Marketing Pro

 

Increase sales and profits by sending out powerful high impact monthly newsletters.

 

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A “custom” monthly newsletter with company news and community events is a powerful way to boost awareness and stay top of mind with your audience.   Do you need help setting up your email marketing strategy?  We can assist you in designing a high touch email newsletter and help you send out the email newsletter with a spam compliant opt out link.  We also research your competitors and provide a consistent assessment of the competition’s email marketing strategy.

Does sending out a monthly newsletter help grow my business?

Yes.  Email marketing is still the lowest cost return on investment marketing available to business owners today, by far.  Email marketing, across all industries, is the most cost effective marketing tactics that business owners have in their marketing arsenal.   Let us help you create a high converting email newsletter theme for your monthly newsletters and send out regular newsletters communicating your unique selling proposition.

EXAMPLES: Brezden Newsletter, Blush NewsletterClassic Friars Newsletter, Monarch Green NewsletterBarbara Reaume NewsletterDavid  Reaume Newsletter

email marketing manager strategy

Does my Email Marketing Pro help me with writing subject lines?

Yes. Your Email Marketing Pro will show you the best and worst open rates for subject lines, according to recent studies.  If you want to ensure that your emails are going to get opened you should make sure your subject line announces your email.  It should do one thing only – get your reader to open the message and read the first sentence. Personalizing the subject line with your prospects name is also a good idea and try not to use to much hype. Once you get them to open the email be sure to provide them with something of value and they will take you up on your offer. If you become a resource to your readers then you will see the quality and quantity of responses change for the better.

I know how to send out an email, why do I need an Email Marketing Pro?

If you have been in business for awhile, you know that email marketing is complex and takes a specialist to really excel at this marketing platform.  Some email marketing mistakes we see being made all the time include spam compliance issues, dull subject lines, emails not being compelling or too wordy, sending to your list too often, not collecting the right email addresses, no list building strategy, not taking the time to professionalize the newsletters you send out (they reflect the quality of your service).  Internet marketing conferences typically have the same mantra over and over, PERMISSION BASED E-MARKETING IS THE FUTURE OF MARKETING.  The whole reason for a web site is to collect and market to people on the email.

Will my Email Marketing Pro help me develop list building strategies?

Yes.  For example, your Email Marketing Pro will show you how to offer a digital download gift as an incentive for people to sign up for your list. This is a proven method in list building. The gift doesn’t have to be expensive, but it should have a high perceived value. For instance if your website is about dogs, then you could offer a free report on dog grooming. If you sell software you could offer a free trial download. Ensure your gift is something of great value to your potential subscribers and you will have people eagerly joining your list.

“Create graphics to enhance the visual appeal of your opt in offer. Make it easier for people to opt into your email list at your web site.  Offer something of value in return for subscribing on your monthly newsletter.” -Taylor Reaume

Find out why customers choose Brezden Pest Control

When you start collecting email addresses from visitors that come to your website you will see a definite increase in the success of your marketing efforts.  To increase the number of people that you can market to every month, you might consider to offer them a free gift, report or subscription to your newsletter. With a newsletter you will have an excellent opportunity to build up a loyal readership. Then you can send a message to them every so often and remind them that you are still around. People are smart. Make sure you provide them with good information that is related to your product so that they will keep on reading. Be sure not to bombard them with just sales messages. Remember you want them to trust you!

Create Graphics To Enhance Visual Appeal
Email Opt In Strategy

Above are a few examples of email list building strategy.  When you hire an email marketing specialist to focus on this area of your business, your sales conversions (and revenue) will increase.

Are autoresponders really necessary?

Yes.  Autoresponders are educational emails that go out after a prospect opts into your database.  They educate the client, and reduce questions.  Autoresponders are especially effective (and in our opinion, essential) for companies with large ticket transactions.  You may heard the phrase “Don’t ask for marriage on the first date…”  This notion is true in the business world when it comes to large ticket transactions, such as real estate, mortgages, computer support, etc, these industries especially must start refining their email marketing strategies if they are to succeed in the coming decade.  Email marketing is no different than any other type of marketing, the same rules apply. 

How Does Email Marketing help my PPC campaigns?

Marketing superstars know that PPC campaigns work best when you combine it with smart email marketing campaigns.  Many people in the marketing world would be shocked if you tell them you are doing PPC before you setup your email list building strategy.   Don’t just pop your sign up form on your website and tell people it’s there. Sell it to them. The same way that you would sell them anything else. Make sure they know when they join your list that they will receive helpful and useful information that will benefit them greatly. Pull out all of the punches. Point out everything that you will do for them. Make it irresistible and they will join. You can even add testimonials from other subscribers as you would with a sales page.

Permission based marketing is the key to success.

When you start collecting email addresses from visitors that come to your website you will see a definite increase in the success of your marketing efforts.  To increase the number of people that you can market to every month, you might consider to offer them a digital download gift, report or subscription to your newsletter. With a newsletter you will have an excellent opportunity to build up a loyal readership. Then you can send a message to them every so often and remind them that you are still around. People are smart. Make sure you provide them with good information that is related to your product so that they will keep on reading. Be sure not to bombard them with just sales messages. Remember you want them to trust you!  90% of people visit your web site, spend a few minutes, and leave forever, never to return.  Marketing Superstars understand that capturing the email means capturing a client for life that you can market to over and over again.

Search Engine Pros wears multiple hats to assist you in a professional manner with your email marketing campaigns.  Sending out an email newsletter campaign requires three distinct skill sets: WRITER (write the words), GRAPHIC DESIGNER (design your graphics),  CODER (to code the html).    We help you as professional graphic designers, creative thinkers, business experts as well as coders. Your newsletter should grab your customer’s attention with color and design and view properly on all devices. The end result will be a unique business identity that sets you apart from your competitors and leaves an unforgettable impression on your customers.

Give us a call today to get started at 800.605.4988 or fill out our quote request form below.

 

email marketing manager strategy

Below is a typical success path:

Pest Control Marketing Case StudyMonth 1:

-Needs Analysis

-Register for competitors newsletters

-Study competitions newsletters

Month 2:

-Create email newsletter graphics

-Implement into html format

-Discuss email marketing strategy

Month 3:

-Create email opt in graphics for web site

-Implement forms on web site for list building

-Discuss email marketing strategy

Month 4:

-Create content for monthly newsletter

-Send out monthly newsletter

-Discuss email marketing strategy

Month 5:

-Create content for monthly newsletter

-Send out monthly newsletter

-Discuss email marketing strategy

Month 6:

-Brainstorm new ideas for list building

-Send out monthly newsletter

-Discuss email marketing strategy

 

Get Online. Get Ranked.

About Us & What We Do

We deliver customized online marketing solutions that match our clients preferences, business and style. Get more visitors, increase sales.  We bring together product design, brand communications, social connections and content to help businesses win the hearts and minds of friends and supporters.  Image matters. And having a professional approach with your marketing is priceless.  Get serious about your web marketing strategy – schedule a consultation with one of our pros today by calling 800-605-4988.  

Great online marketing is not about a one size fits all approach.

Where will GREAT MARKETING take your business?

Send out high-quality, professional e-mail marketing campaigns that match your preferences, business and style.