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For instance, here is a highly recommended success path:
Month 1:
-Needs Analysis
-Learning your web platform
-Design plan to kick design from 1999
Month 2:
-Create a list of call to actions
-Implement call to actions into web design
-Discuss improvement areas
Month 3:
-Improve color of web design (staying inside color pallet)
-Adding social icons and easy refer elements
-Create and Implement opt in banners
Month 4:
-Upload photos of smiling faces
-Human optimize the web design for user friendliness
-Organize content better and decrease number of clicks to reach lead page
Month 5:
-Install / optimize tracking codes
-Study bounce rates and highest exit pages / optimize
-Install exit surveys
Month 6:
-Create polls
-Add “credibility logos”
-Continuous conversion optimization
Suggested Usage Of 10 Hour Block: Your web design & conversion manager will assist you in adding web pages and blog posts, designing new graphics, adding youtube videos, researching competitors strategy, making insightful suggestions as to key improvement areas from a conversion standpoint. Competitor tracking – a consistent assessment and rating of the competition’s marketing strategy.
Why should I hire a Web Design Conversion Manager? A blog post a day keeps the robots from going away. While your Article Manager is adding unique original content, your web design conversion manager (blog manager) is typically going to help you with researching and uploading popular industry articles to your web site to help with fresh content. Google loves to see you adding fresh content every day. What is the big problem today with business? The big problem is that 81% of consumers are now making buying decisions on the web, and no one knows how to make a web site (an optimized and high converting one).
What is web 2.0 web site design? A true web conversion specialist has html skills and knowledge of web 2.0, and most importantly, can bring ideas to reality. It’s important that you find an
experienced team for this area of your business. Stay focused on following the web 2.0 “less is more” design styles, weighing costs & needs and avoiding paralysis by analysis.
What else does my Web Designer help me with? Web designers are great to have on staff for help with fixing the graphics on your site and making your opt in graphics. It’s great if you get 100,000 people at your web site, not so great if they don’t buy anything. This is where a conversion expert comes in handy.
I’ve heard that credibility levels at my site can make or break success? Yes. This is why it’s essential to have an experienced conversion optimization expert on your team. A conversion web strategist’s strengths are in getting people to take action at your web site. This includes thinking critically about how the public views your web site, developing conversion strategies to generate more opt ins, inserting trust seals and audio testimonials, creating compelling tag lines at your site, photoshopping smiling faces and inviting graphics at your web site and creating short you tube videos which help explain the content at your site. Having good sales copy is essential at your web site. Some say that at the end of the day, what internet business boils down to is who is the best sales letter writer. A good web design conversion manager can assist you with writing compelling sales copy at your web site.
Create Graphics To Enhance Visual Appeal
Add social icons to your footer
Add social icons to your side bar
Adding Social Icons: What if you made it easier for people to refer you at your web site? Do you think it would help bring more conversions? Adding social icons to your web site is a great way to promote your web site and your social sites at the same time.
Make it easy for people to contact you and offer a freebie
Above are a few examples of conversion strategy. When you hire a conversion strategist to focus on this area of your business, your sales conversions (and revenue) will increase.
Don’t be left behind in the race to the top of Google! Give us a call today to get started at 800.605.4988 or fill out our quote request form below, and get a free 30 page web site analysis.
Mantra: “It’s wonderful if you get 100,000 people to your web site, not so wonderful if they don’t buy (or engage). Usability is the key to success with internet business. Design your web site with the customer in mind.”
Design Pro (monthly / biannual)
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