What does your Thanksgiving turkey have in common with your blog? Lots! Cooking a turkey is a lot like writing an SEO friendly blog post. Follow these helpful tips to wine and dine the search engine spiders with your Thanksgiving holiday blog post. Fresh Turkey. Fresh Content. Stale content is like stale turkey. Google ranks fresh content higher. It’s essential…read more →
This YouTube blockbuster showing babies break dancing and busting moves ended up being (according to the Guinness Book of Records) the most watched online ad in viewing history with over 60 million views and 54,000 comments. http://www.youtube.com/watch?v=XQcVllWpwGs
The Reach and Scope of Social Media Facebook: Over 200 million members and 80 billion monthly page views (Techcrunch) Twitter: It now has over 44 Million unique visitors a month (according to Comscore) YouTube: Over 100 Million visitors in March and over 13.8 Billion video views in March alone (YouTube report) LinkedIn: Over 16 million unique visitors a month with a…read more →
The Google Driverless car named the ‘Stanley’ won the DARPA Grand challenge and the $2 million in prize money from the US Department of Defense in 2005
Google was originally called BackRub due to the backlink technology that it used to determine site importance but eventually changed the name to Google originating from the misspelling of the word “Googol (the mathematician’s term for the number one followed by one hundred zeros) to signify the large quantities of information for people that it would provide.
Leaderboard (728 x 90 pixels) and medium rectangle (300 x 250) ad sizes have the highest view-in rates. Coupon and directory sites have the highest ad view rates, both over 80%. In contrast, a sponsor’s ads had just a 27% likelihood of being seen on pet-oriented sites. (MediaPost)
Businesses with 40+ different landing pages/offers generate 10X more leads than those with five or fewer landing pages, and those with 200 or more total blog posts generate 3.5X more leads than those whose blogs have 20 or fewer posts. (Econsultancy)
Small businesses, on average, spend twice the share of their lead generation budget (43%) on inbound marketing as do large companies (21%). Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of…read more →
The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). (Econsultancy)
Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%. (Marketing Charts)
Recent Comments