Remarketing Campaigns Increase Your ROI
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Remarketing Campaigns Increase Your ROI

When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…

Google Ads Geofencing: 7 PRO TIPS
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Google Ads Geofencing: 7 PRO TIPS

Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…

How Google is supporting repair and sensible right to repair legislation

How Google is supporting repair and sensible right to repair legislation

Today, we’re excited to reaffirm our support for the Right to Repair movement by releasing our first white paper on repair while endorsing proposed Oregon Right to Repair legislation that offers a compelling model for other states to follow. We applaud the efforts of Oregon state senator Janeen Sollman in advancing a common sense repair bill. This legislation represents an inclusive compromise that brings…

10 ways to be more sustainable with Google in 2024

10 ways to be more sustainable with Google in 2024

In 2024, we are helping people find ways to live more sustainably — from travel to home energy to thrifting. Here’s a look at 10 ways our products and features can help you make more sustainable choices. 1. Get more sustainable choices when you travel You can now find relevant train routes when you search for flights in Google Search making it easier to…

What’s next for Analytics 360
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What’s next for Analytics 360

Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors and solves for unknowns in the consumer process. Since introducing Google Analytics 4, we’ve continued to invest in building solutions that fit the needs of…

3 ways merchants can use AI this holiday shopping season
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3 ways merchants can use AI this holiday shopping season

Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…

Bard can now connect to your Google apps and services
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Bard can now connect to your Google apps and services

One of the biggest benefits of Bard, an experiment to collaborate with generative AI, is that it can tailor its responses to exactly what you need. For instance, you could ask Bard to start a trip planning Doc for you and your friends, draft up your online marketplace listing, or help explain a science topic to your kids. And now, Bard is getting even better…

YouTube is redesigning the streaming experience for viewers and advertisers
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YouTube is redesigning the streaming experience for viewers and advertisers

Streaming officially has a new leader. In a Kantar survey of weekly video viewers, over half said the first app they opened on their TV screen was YouTube.1 And the latest Nielsen Gauge Report shows YouTube leading streaming watch time on connected TV (CTV) — for the ninth month in a row. Why? Simply put, viewers want choice and variety. Whether it’s music videos, NFL Sunday Ticket, free-to-watch…

Cloud Next 2023: Sharing the best of our AI with Google Cloud
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Cloud Next 2023: Sharing the best of our AI with Google Cloud

Editor’s note: Below is an edited transcript of Google and Alphabet CEO Sundar Pichai’s opening remarks as part of the keynote at Google Cloud Next, Google Cloud’s annual event for customers and partners. Check out our collection to read more updates from Cloud Next 2023. As I was walking over to the convention center this morning, I remembered the last time we were on this…