Omniture Vs. Google Analytics

Dec 5th, 2011 by Filed under Arachnophobia

Omniture Vs Google Analytics

a quick list side by side comparison between Omniture and Google, 2 popular web site visitor analystics software:(keep bias in mind this was sent by omniture sales rep)

SiteCatalyst Google
20 Custom events linked to conversion Conversion event – purchase
100 Additional Segmentation variables I’m not aware of any custom variable availability
22 different Pathing reports filterable by conversion events and customizable on the fly for what-if type analysis A few limited pathing reports
Merchandising Categories Not available
Advanced Data Warehouse for granular visitor segment extraction Not available
Reports available at site, category, product, and page level for day, week, month, quarter and year Only daily uniques at site level
Open Data Sources architecture for importing offline metrics Not available
Integrated with 3rd party marketing partners for streamlined metric import Not available
Unlimited Campaign Classifications to understand your marketing ROI across all levels of visitor conversion Not available
Purchase conversion down to product level with cross-sell, sales cycle, and customer loyalty metrics out of the box Commerce funnel tracked at site level, product only viewed by purchase event
Track all of your marketing efforts – paid search, email, banners, affiliates – all in one interface Only paid search
Intuitive, highly flexible and customizable interface. Rigid reporting, not easily customizable
Enhanced dashboard reporting – customizable down to each user with just the appropriate level of detail and sophistication Dashboard cannot be customized
Bookmarked reports and Scheduled distribution Not available
Customizable Alerts allowing you to manage site by exception Not available
Dedicated account manager, live support, online tutorials, Omniture University Much more limited
Real-time Data processed continually Data batch processed Hourly


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