Omniture Vs. Google Analytics

SiteCatalyst

Google

20 Custom events linked to conversion

Conversion event - purchase

100 Additional Segmentation variables

I'm not aware of any custom variable availability

22 different Pathing reports filterable by conversion events and customizable on the fly for what-if type analysis

A few limited pathing reports

Merchandising Categories

Not available

Advanced Data Warehouse for granular visitor segment extraction

Not available

Reports available at site, category, product, and page level for day, week, month, quarter and year

Only daily uniques at site level

Open Data Sources architecture for importing offline metrics

Not available

Integrated with 3^rd party marketing partners for streamlined metric import

Not available

Unlimited Campaign Classifications to understand your marketing ROI across all levels of visitor conversion

Not available

Purchase conversion down to product level with cross-sell, sales cycle, and customer loyalty metrics out of the box

Commerce funnel tracked at site level, product only viewed by purchase event

Track all of your marketing efforts - paid search, email, banners, affiliates - all in one interface

Only paid search

Intuitive, highly flexible and customizable interface.

Rigid reporting, not easily customizable

Enhanced dashboard reporting - customizable down to each user with just the appropriate level of detail and sophistication

Dashboard cannot be customized

Bookmarked reports and Scheduled distribution

Not available

Customizable Alerts allowing you to manage site by exception

Not available

Dedicated account manager, live support, online tutorials, Omniture University

Much more limited

Real-time Data processed continually

Data batch processed Hourly